Articles tagged with: brand awareness

Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand?

Asnan Furinto, Mohammad Ichsan, Metta Phannadhika, Sherly Angelika
Innovative Marketing Volume 20 2024, Issue #3

Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry

Wong Chee Hoo, Chai Yi Xin, Visal Moosa
Innovative Marketing Volume 20 2024, Issue #1

Effects of brand awareness, religious belief, and brand trust on purchase intentions of halal products among young consumers

K. M. Anwarul Islam, A. M. Shahabuddin, Fandi Omeish, Abul Bashar Bhuiyan, Serajul Islam
Innovative Marketing Volume 19 2023, Issue #4

Brand building and relationships between marketing communication perceptions and brand personality of the Bangsaen 42 Chonburi Marathon running event

Saralee Sonchan, Wirat Sonchan
Innovative Marketing Volume 19 2023, Issue #4

The impact of consumer-based brand equity on consumer attitude and intention towards electronic word-of-mouth: An empirical study on luxury brands in Saudi Arabia

Nada Saleh Badawi, Amani Ahmed Basif
Innovative Marketing Volume 19 2023, Issue #3

Product placement in computer/video games: an analysis of the impact on customers purchasing decision

Angelina Chernikova, Murilo Branco
Innovative Marketing Volume 15 2019, Issue #3