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Tags: Technology Acceptance Model (TAM)
Articles tagged with: Technology Acceptance Model (TAM)
Brand placement in Web Series: Assessing consumer attitudes in India
Kavitha Venkatasubramany Iyer, Anupam Siddhartha
Innovative Marketing
Volume 17 2021, Issue #2
Antecedents of attitudes towards and usage behavior of mobile banking amongst Generation Y students
Marko van Deventer, Natasha de Klerk, Ayesha Bevan-Dye
Banks and Bank Systems
Volume 12 2017, Issue #2
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