Articles tagged with: Generation Y

Ascertaining the antecedents of Generation Y consumers’ perceived utility of celebrity influencers’ fashion content on Instagram and consequent fashion brand predispositions and purchase intentions

Ayesha Bevan-Dye, Lebohang G. Motaung
Innovative Marketing Volume 19 2023, Issue #4

Customer loyalty and trust in South African retail banking

Marko van Deventer, Ephrem Habtemichael Redda
Innovative Marketing Volume 19 2023, Issue #2

Modeling the factors that explain customer loyalty in retail banking

Marko van Deventer, Ephrem Habtemichael Redda
Innovative Marketing Volume 17 2021, Issue #3

Exploring motives behind Generation Y’s smartphone purchase

Nkosivile Welcome Madinga, Hilda Bongazana Dondolo
Problems and Perspectives in Management Volume 16 2018, Issue #1

First choice or fallback option? The attractiveness of South Africa’s retail industry for Gen Y members

Wibke Heidig, Thomas Dobbelstein, Roger B. Mason, Wayne Jooste
Problems and Perspectives in Management Volume 15 2017, Issue #2