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  • Rational and emotional appeals in advertising of prescription medicines: study of a slimming drug in Brazil

Rational and emotional appeals in advertising of prescription medicines: study of a slimming drug in Brazil

  • Published January 27, 2010
  • Author(s)
    Melby Karina Zuniga Huertas , Marcos Cortez Campomar
  • Article Info
    Volume 5 2009, Issue #4
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