Risye Dillianti

With digital transformation becoming a key focus for businesses globally, the Indonesian life insurance industry faces increasing pressure to adopt digital strategies to remain competitive. This study examines the relationships between technology adoption readiness, digital enablement, and life insurance performance and explores the moderating effect of innovation capability. A quantitative approach was employed, gathering data through a structured questionnaire distributed to senior executives from 43 life insurance companies in Indonesia. Using Structural Equation Modeling (SEM) with SmartPLS, the analysis reveals that digital enablement significantly enhances life insurance performance, driven by the readiness of companies to adopt technology. However, the moderating role of innovation capability was found to be less impactful, suggesting that innovation contributes to performance but does not substantially influence the relationship between digital enablement and life insurance performance. These findings provide valuable insights for life insurance companies in Indonesia, highlighting the importance of investing in technology adoption and digital integration while continuing to develop innovation capabilities to stay competitive in a rapidly evolving digital landscape.

Digital transformation is critical in driving competitive success, particularly in Indonesia’s life insurance industry, which faces challenges in adopting effective digital strategies to address operational inefficiencies and declining customer engagement. This study aims to investigate the mediating role of Digital Enablement in the relationship between Market Orientation, Transformational Leadership, and Life Insurance Performance in Indonesia. A quantitative design was employed, using Structural Equation Modeling (SEM) with SmartPLS to analyze data collected from a census of 54 senior executives from life insurance companies in Indonesia, gathered through structured questionnaires. The findings reveal that both Market Orientation and Transformational Leadership significantly foster Digital Enablement, which, in turn, enhances Life Insurance Performance. However, the direct effects of Market Orientation and Transformational Leadership on Life Insurance Performance were found to be insignificant, emphasizing the critical role of Digital Enablement as a mediator. While Market Orientation and Transformational Leadership contribute to Digital Enablement, their impact on performance outcomes is mainly indirect, reinforcing the role of digital tools in improving operational efficiency, customer engagement, and business growth.