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  • Breakeven and profitability analyses in marketing management using R software

    Khalid M. DubasORCID , Lewis Hershey , Inder P. Nijhawan , Rajiv Mehta
    Innovative Marketing Volume 7, 2011         Issue #3
    Views: 567 Downloads: 504 TO CITE
Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

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Khalid M. Dubas ORCID
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Inder P. Nijhawan
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Rajiv Mehta
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