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Franz Bailom

  • 2 publications
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  • Hypercompetition, customer-value competition, and the new role of market research

    Kurt MatzlerORCID , Franz Bailom
    Innovative Marketing Volume 5, 2009         Issue #2
    Views: 604 Downloads: 313 TO CITE

  • Converting Browser to Buyers: An approach to measure and increase conversion rates in retailing

    Kurt MatzlerORCID , Todd A. Mooradian , Lawrence Ring , Alexander Linder , Franz Bailom
    Innovative Marketing Volume 6, 2010         Issue #1
    Views: 573 Downloads: 206 TO CITE
Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

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Kurt Matzler ORCID
  • 12 Articles
Todd A. Mooradian
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Lawrence Ring
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Alexander Linder
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