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Florian Andreas Bauer

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  • Integrating brand and marketing perspectives in M&A

    Florian Andreas Bauer , Kurt MatzlerORCID , Claudia Wille
    Problems and Perspectives in Management Volume 10, 2012         Issue #4
    Views: 705 Downloads: 242 TO CITE
Problems and Perspectives in Management
Business, Management and Accounting Decision Sciences Economics, Econometrics and Finance Social Sciences

Problems and Perspectives in Management

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Kurt Matzler ORCID
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Claudia Wille
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