Login
Submit Manuscript
Search ...
Search
About Us
Journals
Publishing policies
Editorial Policies
Books
JIC index
David J. Moore
2 publications
193 downloads
583 views
742 Views
0 books
ARTICLES
JOURNALS
Books
MORE PUBLICATIONS
KEYWORDS
Consumer response to affective versus deliberative advertising appeals: the role of anticipatory emotions and individual differences in savoring capacity
David J. Moore
Innovative Marketing
Volume 6, 2010 Issue #1
Views: 575
Downloads: 157
TO CITE
The allure of hedonic versus utilitarian food temptations featured in advertising appeals
David J. Moore
Innovative Marketing
Volume 8, 2012 Issue #1
Views: 449
Downloads: 288
TO CITE
Business, Management and Accounting
Decision Sciences
Innovative Marketing
Publishing policies
Ethical oversight
Copyright and permissions
Authorship and contributorship
Self-archiving policy
Article Processing Charges
АРС for the authors from developing countries
Subscription pricing policy for hybrid journals
Digital preservation policy
Open access and reference metadata
Reproducibility and robustness
COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.
If you continue without changing these settings, you consent to this
Read more
Accept