Service branding: the development of a typology of service brands at the corporate level
-
Article InfoVolume 13 2015, Issue #4 , pp. 53-62
- 873 Views
-
474 Downloads
Close
Problems and Perspectives in Management
-
Home
-
Journals
-
Problems and Perspectives in Management
-
Issue #4
- Service branding: the development of a typology of service brands at the corporate level