Analyzing factors influencing SME readiness for smart retail: A structural equation model approach
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DOIhttp://dx.doi.org/10.21511/ppm.23(1).2025.10
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Article InfoVolume 23 2025, Issue #1, pp. 132-145
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The objective of this study is to explore factors influencing the readiness to enter smart retail businesses. This paper employed a quantitative approach. The sample consisted of 323 retail entrepreneurs in Thailand. Data were collected through questionnaires and analyzed using structural equation modeling (SEM) to verify whether the model constructed in this analysis is consistent, coherent, and suitable for practical application. The influencing factors are as follows: 1) The acceptance and use of technology by entrepreneurs (β = 0.63, p < 0.05), 2) The resource base of entrepreneurs (β = 0.52, p < 0.05), 3) The aspect of business networking by entrepreneurs (β = 0.48, p < 0.05), and 4) The competencies of entrepreneurs (β = 0.40, p < 0.05). These factors significantly affect the readiness to enter the retail market, aligning with empirical data. The structural equation model analysis examines the factors influencing the readiness of small and medium enterprise operators to enter the retail trade. The model meets the specified criteria, as indicated by the following compliance indices: CMIN/df = 2.841, CFI = 0.945, IFI = 0.942, and RMR = 0.036.
Acknowledgment
Gratitude is expressed to all the faculty members of the Doctor of Philosophy Program in Technopreneurship and Innovation Management at Chulalongkorn University for imparting valuable knowledge and experience, as well as for their support and encouragement.
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JEL Classification (Paper profile tab)L26, M15, O32, L81
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References43
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Tables11
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Figures1
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- Figure 1. Results of the consistency test
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- Table 1. Statistics for the consistency of the model before and after adjusting the model for entrepreneurs’ acceptance and use of technology
- Table 2. Secondary confirmatory factor analysis of entrepreneurial technology acceptance and use
- Table 3. Index of congruence (IOC) before and after adjusting the entrepreneur’s resource-base model
- Table 4. Second confirmatory component analysis of the entrepreneurial resource base
- Table 5. Index of congruence (IOC) before and after adjusting the business networking model
- Table 6. Second confirmatory factor analysis of entrepreneurs’ business networking
- Table 7. Index of congruence (IOC) before and after adjusting the entrepreneurial competency model
- Table 8. Secondary confirmatory factor analysis of entrepreneurs’ entrepreneurial competencies
- Table 9. Index of congruence (IOC) before and after adjusting the model of small and medium enterprises’ readiness to enter smart retail
- Table 10. Analysis of the second confirmatory component of the readiness of small and medium enterprises to enter smart retail
- Table 11. Statistics of research’s consistency model with empirical data after adjusting the research model
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