The impact of COVID-19 on SME profitability: Insights from South Africa

  • 54 Views
  • 7 Downloads

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

This study aims to investigate the impact of COVID-19 on SME profitability, performance, and operational efficiency. The data were gathered using a structured questionnaire targeting SMEs affiliated with the Centre for Social Entrepreneurship (CSE), Productivity SA, Johannesburg Chamber of Commerce (JCCI), and Durban Chamber of Commerce and Industry (DCCI). A purposive sampling was utilized, specifically choosing SME owners or senior management representatives. The Krejcie & Morgan formula was used to calculate a suitable sample size of 348, resulting in an 81% response rate with 282 participants successfully completing the questionnaire. The instruments’ dependability was validated by Cronbach’s alpha coefficients of 0.906 and 0.769 for the impact of COVID-19 on SMEs and profitability variables, respectively. The findings indicated that the average effect of COVID-19 on SME was 40.3546, with a standard deviation of 7.61450. The average profitability was 5.4921, with a standard deviation of 1.92297. An analysis using a one-sample t-test revealed that the influence of COVID-19 on SMEs did not show a statistically significant impact (p = 0.156). However, the effect on profitability was statistically significant (p = 0.001). These findings emphasize the diverse consequences of the pandemic on the functioning of SMEs, specifically pointing out considerable decreases in profitability. The study recommends that government agencies and financial institutions increase support for SMEs to help them recover from the profitability challenges brought on by the pandemic. Tailored financial relief programs, accessible credit facilities, and long-term recovery strategies should be implemented to cushion SMEs against future economic shocks.

view full abstract hide full abstract
    • Figure 1. Net profit percentages
    • Table 1. Overall impact of COVID-19 on SMEs
    • Table 2. Impact of COVID-19 on SME performance variables
    • Table 3. One-sample statistics
    • Table 4. One-sample test
    • Conceptualization
      Avika Maharaj, Thabiso Sthembiso Msomi
    • Data curation
      Avika Maharaj
    • Formal Analysis
      Avika Maharaj, Thabiso Sthembiso Msomi
    • Investigation
      Avika Maharaj
    • Methodology
      Avika Maharaj
    • Project administration
      Avika Maharaj
    • Resources
      Avika Maharaj
    • Software
      Avika Maharaj
    • Validation
      Avika Maharaj, Thabiso Sthembiso Msomi
    • Visualization
      Avika Maharaj, Thabiso Sthembiso Msomi
    • Writing – original draft
      Avika Maharaj, Thabiso Sthembiso Msomi
    • Supervision
      Thabiso Sthembiso Msomi
    • Writing – review & editing
      Thabiso Sthembiso Msomi