Management of relations with enterprise stakeholders based on value approach
-
DOIhttp://dx.doi.org/10.21511/ppm.19(1).2021.03
-
Article InfoVolume 19 2021, Issue #1, pp. 24-38
- Cited by
- 1420 Views
-
772 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
Significant transformations in economic relations and increased competition have posed enterprises with extremely complex tasks in the field of corporate governance. Mainly it concerns the systems of corporate governance, in which the principles of vertical organization are losing relevance, and the effectiveness of management largely depends on the balance of interests of participants (stakeholders) who can actively influence the production and commercial policy of the enterprise to distribute its resources in their favor.
The study aims to develop proposals to ensure the effective interaction of the enterprise with stakeholders, based on establishing an optimal balance of material (value) interests, allowing achieving a reduction of risks that threaten the development of the enterprise.
Thus, it was proposed to determine the total value of the commercial results of the enterprise, taking into account the real contribution, which is provided by the relations with one or another stakeholder. A similar approach is implemented to determine the share of the value of the corresponding stakeholder, which is ensured by its relationship with this enterprise. In addition to the value of the enterprise itself, the proposed models explicitly determine the value benefits of stakeholders and disclose a list of the main controlling factors: the volumes of resources supplied and consumed by the parties, their relative values, the structure of resource flows, etc.
As an example, using the developed recommendations, the circle of the most influential stakeholders of the Ukrainian enterprise – PJSC KhTP – was studied. This approach allows an industrial enterprise to rank stakeholders by value, to analyze the dynamics of the structure and parameters of material and financial resources flows of the enterprise and its stakeholders.
- Keywords
-
JEL Classification (Paper profile tab)М10, L14, G32
-
References38
-
Tables3
-
Figures4
-
- Figure 1. Algorithm of enterprise value management based on stakeholder approach
- Figure 2. Factors of industrial enterprise value formation in interaction with stakeholders
- Figure 3. Value-based approach to stakeholder ranking based on hierarchy analysis
- Figure 4. The economic essence of the category “enterprise value” in the framework of the stakeholder approach
-
- Table 1. Factors of influence on the rank of a stakeholder and methods of their assessment
- Table 2. Primary expert-analytical assessments of stakeholder ranking of PJSC KhTP
- Table 3. Stakeholder ranking of PJSC KhTP by hierarchy analysis method
-
- Bourne, L., & Walker, D. H. T. (2008). Project relationship management and the Stakeholder Circle. International Journal of Managing Projects in Business, 1(1), 125-130.
- Capasso, A. (2004). Stakeholder Theory and Corporate Governance: The Role of Intangible Assets. European Corporate Governance Institute Magazine, 10.
- Charreaux, G., & Desbrieres, P. (2001). Corporate Governance: Stakeholder value versus Shareholder value. Journal of Management and Governance, 5(2), 107-128.
- Coase, R. H. (1937). The nature of the firm. Economica, 4(16), 58-69.
- Donaldson, L., & Davis, J. H. (1994). Boards & Company Performance – Research Challenges the Conventional Wisdom. Corporate Governance: an International Review, 2(3), 151-160.
- Donaldson, T., & Preston, L. (1995). The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications. Academy of Management Review, 20(1), 65-91.
- European Commission. (2011). A renewed EU Strategy 2011–2014 for Corporate Social Responsibility (Communication from the Commission).
- Figge, F., & Schaltegger, S. (2000). What is Stakeholder Value? Developing a Catchphrase into a Benchmarking Tool. Paris: UNEP.
- Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Boston: Pitman Publishing.
- Freeman, R. E. (2010). Strategic Management: A Stakeholder Approach. Cambridge University Press.
- Grushina, S. V. (2017). Collaboration by Design: Stakeholder Engagement in GRI Sustainability Reporting Guidelines. Organization & Environment, 30(4), 366-385.
- Hutsaliuk, O. M., Yaroshevska, O. V., Shmatko, N. M., Kulko-Labyntseva, I. V., & Navolokina, A. S. (2020). Stakeholder approach to selecting enterprise-bank interaction strategies Problems and Perspectives in Management, 18(3), 42-55.
- Ivashkovskaya, I. V. (2019). Financial measurements of corporate strategies. A stakeholder approach. INFRA-M.
- Kelanti, M. (2016). Stakeholder analysis in software-intensive systems development (Doctoral Thesis). University of Oulu, Finland.
- Kharin, A. G., & Gareev, T. R. (2014). Stakeholder approach in the management of organizations: prospects for the application of game-theoretic models. Terra Economicus, 12(4), 105-113.
- Kocziszky, G., Pererva, P. G., Szakaly, D., & Somosi Veres, M. (2012). Technology transfer. Kharkiv-Miskolc: NTU “KhPI”.
- Kosenko, O., Cherepanova, V., Dolyna, I., Matrosova, V., & Kolotiuk, O. (2019). Evaluation of innovative technology market potential on the basis of technology audit. Innovative Marketing, 15(2), 30-41.
- Lane, A. B., & Devin, B. (2018). Operationalizing stakeholder engagement in CSR: A process approach. Corporate Social Responsibility and Environmental Management, 25(3), 267-280.
- Lankoski, L., Smith, N., & Van Wassenhove, L. (2016). Stakeholder Judgments of Value. Business Ethics Quarterly, 26(2), 227-256.
- Mitchell, R. K. (2003). Assessing stakeholder interests in prosperity and cultural well-being (Appendix A). In Masters in our own house (pp. 163-182).
- Mitchell, R. K., Agle, B., & Wood, D. (1997). Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts. Academy of Management Review, 22(4).
- Moratis, L., & Brandt, S. (2017). Corporate stakeholder responsiveness? Exploring the state and quality of GRI-based stakeholder engagement disclosures of European firms. Corporate Social Responsibility and Environmental Management, 24(4), 12-325.
- Noland, J., & Phillips, R. (2010). Stakeholder engagement, discourse ethics and strategic management. International Journal of Management Reviews, 12(1), 39-49.
- Olander, S., & Landin, A. (2008). A comparative study of factors affecting the external stakeholder management process. Construction Management and Economics, 26(6), 553-561.
- Patrusheva, E. G. (2009). The Stakeholder Theory of the Corporation: Estimation of Stakeholders Contribution in the Company’s Value Growth. Bulletin of Yaroslavl University. Ser. Humanitarian sciences, 4(10), 112-117. (In Russian).
- Pererva, P. G., Kосziszky, G., Sоmоsi Vеrеs, M., & Kobielieva, T. A. (2019). Compliance prоgrаm (689 p.). Khаrkоv, Miskоlс: NTU “KhPI”. (In Russian).
- Pererva, P., Besprozvannykh, O., Tiutlikova, V., Kovalova, V., Kudina, O., & Dorokhov, O. (2019). Improvement of the Method for Selecting Innovation Projects on the Platform of Innovative Supermarket. TEM Journal, 8(2), 454-461.
- Pererva, P., Hutsan, O., Kobieliev, V., Kosenko, A., & Kuchynskyi, V. (2018). Evaluating elasticity of costs for employee motivation at the industrial enterprises. Problems and Perspectives in Management, 16(1), 124-132.
- Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value: How to Reinvent Capitalism and Unleash a Wave of Innovation and Growth. Harvard Business Review.
- Post, J. E., Preston, L. E., & Sachs, S. (2002). Redefining the Corporation: Stakeholder Management and Organizational Wealth (320 p.). Stanford University Press.
- Prokhorov, K. O. (2011). Management of the company’s value on the basis of coordinated interaction of stakeholders as a management innovation. Yaroslavl: YSU. (In Russian).
- Saaty, T. L. (1980). The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation (287 p.). London: McGraw-Hill International Book Company.
- Svendsen, A. (1998). The Stakeholder Strategy: Profiting from Collaborative Business Relationships. San Francisco, CA: Berrett Koehler Publishers.
- Tkachenko, I. N. (2017). Analysis of Concepts of Estimation of Stakeholder Contributions, or to the Question of Stakeholder’s Value. In New trends in the development of corporate governance and business (pp. 93-99). Ural State University of Economics. (In Russian).
- To Trung Thanh, Le Thanh Ha, Hoang Phuong Dung, Doan Ngoc Thang, & Tran Anh Ngoc (2020). Determinants of marketing innovation among SMEs in Vietnam: a resource-based and stakeholder perspective. Innovative Marketing, 16(4), 74-90.
- Vashakmadze, T. T., Martirosyan, E. G., & Sergova, A. A. (2013). Model upravleniya steykkholderami v sdelkakh sliyaniy i pogloshcheniy [Stakeholder management model in mergers and acquisitions transactions]. Corporate finance, 2(26), 81-90. (In Russian).
- Velychko, V. (2020). Theoretical and methodological approaches to the definition of stakeholders of construction companies: characteristics and rationale. In Conference Proceedings Tendenze attuali della moderna ricerca scientifica (pp. 37-38). Stuttart.
- Vilanova, L. (2007). Neither Shareholder nor Stakeholder Management: What Happens When Firms are Run for their Short-term Salient Stakeholder? European Management Journal, 25(2), 146-162.