Commercialization of conventional and sustainability-oriented innovations: a comparative systematic literature review
-
DOIhttp://dx.doi.org/10.21511/ppm.19(1).2021.29
-
Article InfoVolume 19 2021, Issue #1, pp. 340-353
- Cited by
- 1387 Views
-
496 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
Innovations play an important role in achieving competitiveness and long-term economic growth at all levels of the economic hierarchy. More recently, the role of sustainability-oriented innovation in achieving economic growth has become equally important. However, there is a scientific debate about the possibility of effective commercialization of sustainability-oriented innovations. The existence of such scientific debate, as well as the absence of citation-based systematic literature reviews, became a prerequisite for conducting a comparative literature review of research on the effective commercialization of conventional and sustainability-oriented innovations. The purpose of the study is to conduct a comparative review and analysis of research on the commercialization efficiency of conventional and sustainability-oriented innovations. The analysis was conducted on the basis of a citation-based systematic literature review method. The results show that sustainable innovation research is more focused on the relationship between commercialization and firm performance. In the field of conventional innovations, research trends have shifted from studying the impact of technology transfer office (TTO) size, staffing, compensation practices to how strategic factors affect the efficiency of commercialization. In the area of sustainability-oriented innovation, the issues of the strategic orientation impact cause the most sustained interest, while managerial concerns and the stringency of environmental regulations have been actively explored in the past few years. It was revealed that the commercialization efficiency of sustainability-oriented innovations is characterized by so called sustainability-oriented criteria. A distinctive output criterion for commercialization efficiency of sustainability-oriented innovation is the improvement of the firm’s image. In addition, content analysis identified possible research directions to be investigated.
- Keywords
-
JEL Classification (Paper profile tab)O33, O44
-
References66
-
Tables5
-
Figures9
-
- Figure 1. Trends in the development of conventional innovation research
- Figure 2. Trends in the development of sustainability-oriented innovation research
- Figure 3. Distribution of approaches to inputs and outputs on the commercialization efficiency of conventional innovations
- Figure 4. Distribution of input approaches used in sustainability-oriented innovation research
- Figure 5. Distribution of output approaches used in studies on the commercialization of sustainability-oriented innovations
- Figure 6. Commercialization efficiency indicators at the macro level
- Figure 7. Commercialization efficiency indicators at the company level
- Figure 8. Commercialization efficiency indicators at the university level
- Figure 9. Commercialization efficiency indicators for sustainability-oriented innovation
-
- Table 1. Comparison of keywords, number of articles and type of literature review
- Table 2. Comparative thematic analysis of conventional and sustainable innovation research
- Table 3. A comparative overview of the methods used
- Table 4. A comparative review of the data used
- Table 1A. List of papers selected for content analysis
-
- Aguilera-Caracuel, J., & Ortiz-de-Mandojana, N. (2013). Green Innovation and Financial Performance: An Institutional Approach. Organization and Environment, 26(4), 365-385.
- Ahmad, N., Naveed, A., Ahmad, S., & Butt, I. (2020). Banking Sector Performance, Profitability, And Efficiency: A Citation-Based Systematic Literature Review. Journal of Economic Surveys, 34(1), 18-218.
- Ardito, L., & Dangelico, R. M. (2018). Firm environmental performance under scrutiny: The role of strategic and organizational orientations. Corporate Social Responsibility and Environmental Management, 25(4), 426-440.
- Atkociuniene, Z. O., & Mikalauskiene, A. (2019). Knowledge Management Influence on Implementing Sustainable Development Means in the Organization. Transformations in Business & Economics, 18, (3C (48C)), 546-564.
- Bayadilova, B. M., Nassyrkhanov, A. D., Tlessova, E. B., Parimbekova, L. Z., Tolymgozhinova, M. K., & Kuangaliyeva, T. K. (2020). The effectiveness of innovative infrastructure: The case of Kazakhstan. Quality Innovation Prosperity, 24(1), 69-87.
- Bekmezci, M. (2015). Companies’ Profitable Way of Fulfilling Duties towards Humanity and Environment by Sustainable Innovation. Procedia – Social and Behavioral Sciences, 181(May), 228-240.
- Bi, K., Huang, P., & Wang, X. (2016). Innovation performance and influencing factors of low-carbon technological innovation under the global value chain: A case of Chinese manufacturing industry. Technological Forecasting and Social Change, 111, 275-284.
- Bozeman, B. (2000). Technology transfer and public policy: a review of research and theory. Research Policy, 29(4-5), 627-655.
- Bozeman, B., Rimes, H., & Youtie, J. (2015). The evolving state-of-the-art in technology transfer research: Revisiting the contingent effectiveness model. Research Policy, 44(1), 34-49.
- Brettel, M., Heinemann, F., Engelen, A., & Neubauer, S. (2011). Cross-Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency. Journal of Product Innovation Management, 28(2), 251-269.
- Brown, J., & Hendry, C. (2009). Public demonstration projects and field trials: Accelerating commercialisation of sustainable technology in solar photovoltaics. Energy Policy, 37(7), 2560-2573.
- Camilleri, M. A. (2017). Corporate sustainability and responsibility: creating value for business, society and the environment. Asian Journal of Sustainability and Social Responsibility, 2(1), 59-74.
- Chen, C. J. (2009). Technology commercialization, incubator and venture capital, and new venture performance. Journal of Business Research, 62(1), 93-103.
- Chen, K., & Guan, J. (2012). Measuring the efficiency of China’s regional Innovation systems: Application of network data envelopment analysis (DEA). Regional Studies, 46(3), 355-377.
- Chen, Y. S., Lai, S. B., & Wen, C. T. (2006). The influence of green innovation performance on corporate advantage in Taiwan. Journal of Business Ethics, 67(4), 331-339.
- Cheng, C. C. J., & Huizingh, E. K. R. E. (2014). When is open innovation beneficial? The role of strategic orientation. Journal of Product Innovation Management, 31(6), 1235-1253.
- Clark, G. L., Feiner, A., & Viehs, M. (2014). From the Stockholder to the Stakeholder: How Sustainability Can Drive Financial Outperformance. SSRN Electronic Journal, March.
- Cunningham, J. A., & O’Reilly, P. (2018). Macro, meso and micro perspectives of technology transfer. Journal of Technology Transfer, 43(3), 545-557.
- Draskovic, V., Draskovic, M., & Bilan, S. (2019). Motivation, Methodology, and Phenomenology of Institutional Nihilism in the SEE Countries. Montenegrin Journal of Economics, 15(2), 7-14.
- Draskovic, V., Jovovic, R., Streimikiene, D., & Bilan, S. (2020). Formal and Informal vs. Alternative Institutions. Montenegrin Journal of Economics, 16(2), 193-201.
- Falagas, M. E., Pitsouni, E. I., Malietzis, G. A., & Pappas, G. (2008). Comparison of PubMed, Scopus, Web of Science, and Google Scholar: strengths and weaknesses. The FASEB Journal, 22(2), 338-342.
- Gans, J. S., & Stern, S. (2003). The product market and the market for “ideas”: Commercialization strategies for technology entrepreneurs. Research Policy, 32(2), 333-350.
- Golicic, S. L., & Smith, C. D. (2013). A meta-analysis of environmentally sustainable supply chain management practices and firm performance. Journal of Supply Chain Management, 49(2), 78-95.
- Guan, J., & Chen, K. (2010). Measuring the innovation production process: A cross-region empirical study of China’s high-tech innovations. Technovation, 30(5-6), 348-358.
- Guan, J., & Chen, K. (2012). Modeling the relative efficiency of national innovation systems. Research Policy, 41(1), 102-115.
- Ho, M., Liu, J., Lu, W.-M., & Huang, C.-C. (2014). A new perspective to explore the technology transfer efficiencies in US universities. The Journal of Technology Transfer, 39(2), 247-275.
- Jones, J., & Corral de Zubielqui, G. (2017). Doing well by doing good: A study of university-industry interactions, innovationess and firm performance in sustainability-oriented Australian SMEs. Technological Forecasting and Social Change, 123, 262-270.
- Kaihua, C., & Mingting, K. (2014). Staged efficiency and its determinants of regional innovation systems: A two-step analytical procedure. Annals of Regional Science, 52(2), 627-657.
- Kang, J., Gwon, S., Kim, S., & Cho, K. (2013). Determinants of successful technology commercialization: Implication for Korean Government-sponsored SMEs. Asian Journal of Technology Innovation, 21(1), 72-85.
- Kirchberger, M. A., & Pohl, L. (2016). Technology commercialization: a literature review of success factors and antecedents across different contexts. The Journal of Technology Transfer, 41(5), 1077-1112.
- Kneipp, J. M., Gomes, C. M., Bichueti, R. S., Frizzo, K., & Perlin, A. P. (2019). Sustainable innovation practices and their relationship with the performance of industrial companies. Revista de Gestão, 26(2), 94-111.
- Knockaert, M., Ucbasaran, D., Wright, M., & Clarysse, B. (2011). The relationship between knowledge transfer, top management team composition, and performance: The case of science-based entrepreneurial firms. Entrepreneurship: Theory and Practice, 35(4), 777-803.
- Kordonska, A. (2019). Ireland’s competitiveness performance: challenges and prospects. Torun International Studies, 1(12), 89-107.
- Kuchukova, N. K., Kalmakova, D. T., Mukusheva, A. G., & Omarova, F. A. (2020). Finansirovanie innovatsii v Respublike Kazakhstan: perezagruzka podkhodov i mekhanizmov [Financing innovation in the Republic of Kazakhstan: rebooting approaches and mechanisms]. Vestnik KazNU. Seriya ekonomicheskaya – KazNU Bulletin. Economic series, 132(2), 34-44.
- Krawiec, M., & Noga, M. (2017). Conceptualizing creative economy. Torun International Studies, 1(10), 127-137.
- Link, A. N., & Scott, J. T. (2010). Government as entrepreneur: Evaluating the commercialization success of SBIR projects. Research Policy, 39(5), 589-601.
- Lo, C., Wang, C., Chien, P.-Y., & Hung, C.-W. (2012). An empirical study of commercialization performance on nanoproducts. Technovation, 32(3), 168-178.
- Maletič, M., Maletič, D., Dahlgaard, J. J., Dahlgaard-Park, S. M., & Gomišček, B. (2016). Effect of sustainability-oriented innovation practices on the overall organisational performance: An empirical examination. Total Quality Management & Business Excellence, 27(9-10), 1171-1190.
- Manda, J., Alene, A. D., Gardebroek, C., Kassie, M., & Tembo, G. (2016). Adoption and Impacts of Sustainable Agricultural Practices on Maize Yields and Incomes: Evidence from Rural Zambia. Journal of Agricultural Economics, 67(1), 130-153.
- Marszałek-Kawa, J., & Siemiątkowski, P. (2020). The Implementation of the Sustainable Development Goals at the Local Level. The Case of the Districts of Kuyavian-Pomeranian Province. Baltic Journal of Economic Studies, 6(2), 1-8.
- Meho, L. I., & Yang, K. (2007). Impact of data sources on citation counts and rankings of LIS faculty: Web of science versus Scopus and Google scholar. Journal of the American Society for Information Science and Technology, 58(13), 2105-2125.
- Min, J. W., Vonortas, N. S., & Kim, Y. J. (2019). Commercialization of transferred public technologies. Technological Forecasting and Social Change, 138(September 2018), 10-20.
- Mu, J., & Di Benedetto, C. A. (2011). Strategic orientations and new product commercialization: Mediator, moderator, and interplay. R&D Management, 41(4), 337-359.
- Poór, J., Juhász, T., Machová, R., Bencsik, A., & Bilan, S. (2018). Knowledge management in human resource management: Foreign-owned subsidiaries’ practices in four CEE countries. Journal of International Studies, 11(3), 295-308.
- Popova, L., Maslova, I., Korostelkina, I., Dedkova, E., & Maslov, B. (2019). Value Formation of Innovative Product: From Idea to Commercialization. Digital Science. DSIC18 2018. Advances in Intelligent Systems and Computing, 850, 331-338. Springer International Publishing.
- Powers, J. B., & McDougall, P. P. (2005). University start-up formation and technology licensing with firms that go public: A resource-based view of academic entrepreneurship. Journal of Business Venturing, 20(3), 291-311.
- Rajnoha, R., Lesnikova, P., Stefko, R., Schmidtova, J., Formanek, I. (2019). Transformations in Strategic Business Planning in the Context of Sustainability and Business Goals Setting. Transformations in Business & Economics, 8(2 (47)), 44-66.
- Rennings, K., & Rammer, C. (2011). The Impact of Regulation-Driven Environmental Innovation on Innovation Success and Firm Performance. Industry and Innovation, 18(3), 255-283.
- Roessner, D., Bond, J., Okubo, S., & Planting, M. (2013). The economic impact of licensed commercialized inventions originating in university research. Research Policy, 42(1), 23-34.
- Rossi, F. (2018). The drivers of efficient knowledge transfer performance: Evidence from British universities. Cambridge Journal of Economics, 42(3), 729-755.
- Secundo, G., De Beer, C., & Passiante, G. (2016). Measuring university technology transfer efficiency: a maturity level approach. Measuring Business Excellence, 20(3), 42-54.
- Shane, S. (2002). Selling University Technology: Patterns from MIT. Management Science, 48(1), 122-137.
- Shane, S. (2004). Encouraging university entrepreneurship? The effect of the Bayh-Dole Act on university patenting in the United States. Journal of Business Venturing, 19(1), 127-151.
- Siegel, D. S., & Phan, P. H. (2005). Analyzing the effectiveness of university technology transfer: implications for entrepreneurship education. Bingley: Emerald Group Publishing Limited.
- Siegel, D. S., Veugelers, R., & Wright, M. (2007). Technology transfer offices and commercialization of university intellectual property: Performance and policy implications. Oxford Review of Economic Policy, 23(4), 640-660.
- Siegel, D. S., Waldman, D. A., Atwater, L. E., & Link, A. N. (2004). Toward a model of the effective transfer of scientific knowledge from academicians to practitioners: Qualitative evidence from the commercialization of university technologies. Journal of Engineering and Technology Management – JET-M, 21(1-2), 115-142.
- Swamidass, P. M., & Vulasa, V. (2009). Why university inventions rarely produce income? Bottlenecks in university technology transfer. Journal of Technology Transfer, 34(4), 343-363.
- Tang, M., Walsh, G., Lerner, D., Fitza, M. A., & Li, Q. (2018). Green Innovation, Managerial Concern and Firm Performance: An Empirical Study. Business Strategy and the Environment, 27(1), 39-51.
- Thursby, J. G., & Kemp, S. (2002). Growth and productive efficiency of university intellectual property licensing. Research Policy, 31(1), 109-124.
- Vinig, T., & Lips, D. (2015). Measuring the performance of university technology transfer using meta data approach: the case of Dutch universities. Journal of Technology Transfer, 40(6), 1034-1049.
- Voropai, O., Pichyk, K., & Chala, N. (2019). Increasing competitiveness of higher education in Ukraine through value co-creation strategy. Economics and Sociology, 12(4), 228-240.
- Wagner, M. (2010). The role of corporate sustainability performance for economic performance: A firm-level analysis of moderation effects. Ecological Economics, 69(7), 1553-1560.
- Walsh, P. R. (2012). Innovation Nirvana or Innovation Wasteland? Identifying commercialization strategies for small and medium renewable energy enterprises. Technovation, 32(1), 32-42.
- Wit-de Vries, E. W., Dolfsma, W. A., Windt, H. J., & Gerkema, M. P. (2019). Knowledge transfer in university–industry research partnerships: A review. The Journal of Technology Transfer, 44(4), 1236-1255.
- Yadav, P. L., Han, S. H., & Rho, J. J. (2016). Impact of Environmental Performance on Firm Value for Sustainable Investment: Evidence from Large US Firms. Business Strategy and the Environment, 25(6), 402-420.
- Zhidebekkyzy, A., Kupeshova, S., & Yesmurzayeva, A. (2019). Project Management in Nanotechnology: A Systematic Literature Review. Montenegrin Journal of Economics, 15, 227-244.