Motivation among travel agents in India: The moderating role of employee’s expertise and marital status
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Received May 13, 2020;Accepted June 19, 2020;Published July 3, 2020
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Author(s)Link to ORCID Index: https://orcid.org/0000-0002-9103-5422Link to ORCID Index: https://orcid.org/0000-0001-5728-8955Link to ORCID Index: https://orcid.org/0000-0001-7443-7078Link to ORCID Index: https://orcid.org/0000-0003-4554-0150
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DOIhttp://dx.doi.org/10.21511/ppm.18(2).2020.37
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Article InfoVolume 18 2020, Issue #2, pp. 453-465
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Cited by4 articlesJournal title: Cogent Business & ManagementArticle title: Examining the impact of abusive supervision on employees’ psychological wellbeing and turnover intention: The mediating role of intrinsic motivationDOI: 10.1080/23311975.2020.1818998Volume: 7 / Issue: 1 / First page: 1818998 / Year: 2020Contributors: Kanwal Hussain, Zuhair Abbas, Saba Gulzar, Abdul Bashiru Jibril, Altaf Hussain, Pantea ForoudiJournal title:Article title:DOI:Volume: / Issue: / First page: / Year:Contributors:Journal title:Article title:DOI:Volume: / Issue: / First page: / Year:Contributors:Journal title: Marketing and Management of InnovationsArticle title: Measuring business process innovations among tourism enterprises in the Czech Republic: a PLS-GLM approachDOI: 10.21272/mmi.2021.4-17Volume: 5 / Issue: 4 / First page: 218 / Year: 2021Contributors: Sandeep Kumar Dey, Zuzana Vaculcikova, Zuzana Tuckova
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This study contributes to the literature by offering insights over the relationship between job satisfaction and work stress with employees’ motivation among travel agencies in India. The paper aims to determine the impact of job satisfaction and work stress on employees’ motivation level with a specific focus on the moderating impact of employees’ expertise and marital status in the context of travel agencies in Southern India. A survey was conducted over employees of travel agencies in Southern India by adopting scales from the extant studies, and data were analyzed using structural equation modeling through Smart PLS. The outcome of the study reveals that job satisfaction has a strong significant effect on employees’ motivation, unlike work stress and employees’ expertise has a partial significant moderating effect on the relationship between work stress and motivation. The study stressed much about the combined effects of the mediators. The present study has tested the new composite scale to measure the overall motivational level, unlike the previous studies. The survey was conducted between November 2019 and December 2019 and entails 164 respondents, the majority of the subjects are millennials between 18 and 35 years, with 43.3% having master’s degree, all were found to be pre-qualified for the investigation.
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JEL Classification (Paper profile tab)M31, M12, M54, L83
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References61
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Tables5
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Figures1
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- Figure 1. Hypothetical framework
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- Table 1. Summary of socio-demographic characteristics of respondents
- Table 2. Constructs, definition, and their sources
- Table 3. Factor loadings, construct reliability, and validity
- Table 4. Test of discriminant validity – Fornell-Larcke’s criterion
- Table 5. Path coefficient: Direct and Indirect relationship
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Conceptualization
Sandeep Kumar Dey, Khurram Ajaz Khan
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Data curation
Sandeep Kumar Dey
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Formal Analysis
Sandeep Kumar Dey, Khurram Ajaz Khan, Zuzana Tučkova
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Investigation
Sandeep Kumar Dey, Khurram Ajaz Khan, Zuzana Tučkova, Abdul Bashiru Jibril
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Methodology
Sandeep Kumar Dey, Khurram Ajaz Khan, Abdul Bashiru Jibril
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Project administration
Sandeep Kumar Dey, Khurram Ajaz Khan, Zuzana Tučkova, Abdul Bashiru Jibril
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Validation
Sandeep Kumar Dey
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Visualization
Sandeep Kumar Dey, Khurram Ajaz Khan, Abdul Bashiru Jibril
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Writing – original draft
Sandeep Kumar Dey
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Writing – review & editing
Sandeep Kumar Dey, Khurram Ajaz Khan, Abdul Bashiru Jibril
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Funding acquisition
Zuzana Tučkova
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Resources
Zuzana Tučkova
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Supervision
Zuzana Tučkova
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Software
Abdul Bashiru Jibril
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Conceptualization
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Current trends in global demographic processes
Sergii Sardak , Maxim Korneyev , Vladimir Dzhyndzhoian , Tatyana Fedotova , Olha Tryfonova doi: http://dx.doi.org/10.21511/ppm.16(1).2018.05Problems and Perspectives in Management Volume 16, 2018 Issue #1 pp. 48-57 Views: 3600 Downloads: 1061 TO CITE АНОТАЦІЯCurrent local and national demographic trends have deepened the existing and formed new global demographic processes that have received a new historical reasoning that requires deep scientific research taking into account the influence of the multifactorial global dimension of the modern society development.
The purpose of the article is to study the development of global demographic processes and to define the causes of their occurrence, manifestations, implications and prospects for implementation in the first half of the 21st century.
The authors have identified and characterized four global demographic processes, namely population growth, migration, increase of tourism, and change in population structure. It is projected that in the 30’s of the 21st century, the number and growth rates of the world population will reach the objective growth and these dynamics over the next two decades will begin to change in the direction of reducing the growth rates, which will lead to gradual stabilization, and eventually reduce the size of the world population. By the middle of the 21st century, one can observe the preservation of the growth rates of international and domestic migration, the growth of international migration flows from the South to the North and from the East to the West, the strengthening of new economically developed centers of gravity (Canada, Australia and New Zealand), the increase in migration of rural population to cities, as well as urbanization and activation of the metropolises development. The share of international tourists in comparison with the world population will be constantly increasing, and the annual growth rate of the number of international tourists will significantly depend on the world economy and may vary at the several percent level. Permanent change will occur in the age, religious-cultural and socio-economic structure of the population. -
Travel and tourism: growth potentials and contribution to the GDP of Saudi Arabia
Problems and Perspectives in Management Volume 16, 2018 Issue #1 pp. 417-427 Views: 2332 Downloads: 395 TO CITE АНОТАЦІЯSaudi Arabia is well known in the world for the holy places Makkah and Madinah. Hajjis and visitors come to perform hajj and Umrah every year in Makkah and Madinah from all around the world. Hajj and Umrah visits play a vital role in the inbound tourism of Saudi Arabia. The tourism revenue of Kingdom of Saudi Arabia is increasing absolutely but losing its contribution to the GDP proportionately. So, this paper tries to find out the economic activities of all components of tourism sector which are responsible for the negative trend. It also explains the relationships and variability of tourism revenues and expenditures with GDP and offers suggestions to enhance revenue of tourism sector. This study is based upon secondary data obtained from the website of SAMA (Saudi Arabian Monetary Authority) and General Authority for Statistics of Saudi Arabia. In tourism sector of Saudi Arabia, the increasing trend of expenditures of some economic activities is more than its revenue. The increasing trend of expenditures comparatively its revenues lowering contribution of tourism towards GDP. To improve the level of tourism revenue, government has to provide world class facilities and develop new tourist spots and allow the visitors to visit such places according to the Shariah and Kingdom rules. Government has to focus on developing passenger rail transport and other means of transport to connect all the tourist spots to provide easy conveyance, and on improving and developing tourism sector by helping the government and private organizations that are engaged directly or indirectly in providing services to the domestic and inbound tourists to assure more contribution to GDP.
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Short video marketing factors influencing the purchase intention of Generation Z in Vietnam
Thi Thuy An Ngo , Phu Quach , Thanh Vinh Nguyen , Anh Duy Nguyen , Thi Minh Nguyet Nguyen doi: http://dx.doi.org/10.21511/im.19(3).2023.04Innovative Marketing Volume 19, 2023 Issue #3 pp. 34-50 Views: 2234 Downloads: 1193 TO CITE АНОТАЦІЯIn the digital age and technological advancements, short video platforms have become essential tools for online sales and marketing. In addition, shopping through short video marketing has gained significant attention, especially among Generation Z, as it brings unique and novel shopping experiences. The primary goal of this study is to explore the factors of short video marketing that influence the purchase intentions of Generation Z consumers in Vietnam. To conduct this study, a quantitative approach was employed, utilizing a 5-point Likert scale questionnaire administered online through a non-probability sampling method. The sample comprised 350 respondents aged between 16 and 26 from Vietnam, representing Generation Z, who made purchases through short video marketing. The relationships among various variables were analyzed using Structural Equation Modeling (SEM). The study’s results demonstrated a positive, significant, and direct relationship between all factors of short video marketing, including interesting content, perceived usefulness, scenario-based experience, user interaction, perceived enjoyment, and involvement of celebrities and consumer brand attitude. Among these factors, perceived usefulness is the most influential factor on customer brand attitude. In addition, the study revealed that consumer brand attitude, acting as a mediating variable, had a positive and significant impact on consumers’ purchase intentions. Based on the findings, the study suggested strategies for businesses to enhance the quality and content on short video platforms, thereby improving the effectiveness of their marketing strategies.
Acknowledgment
The authors express a sincere gratitude to all the participants who generously took part in this research study.