Identifying predictors of consumer willingness to purchase second-hand or rent clothing online
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Received May 10, 2024;Accepted November 22, 2024;Published December 10, 2024
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Author(s)Link to ORCID Index: https://orcid.org/0000-0003-4834-6804Link to ORCID Index: https://orcid.org/0000-0002-9994-9712Link to ORCID Index: https://orcid.org/0000-0003-1791-0214Link to ORCID Index: https://orcid.org/0000-0001-7719-4980Link to ORCID Index: https://orcid.org/0000-0003-1527-682X
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DOIhttp://dx.doi.org/10.21511/im.20(4).2024.15
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Article InfoVolume 20 2024, Issue #4, pp. 168-178
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Creative Commons Attribution 4.0 International License
The most recent developments in the sustainable fashion indicate the need to further study circular consumption. Ethical identity is linked to decision-making as morally correct or incorrect in relation to perceived brand value and demographics of today’s modern consumers. The study focuses on the role of ethical intensity, perceived social and emotional value and demographic characteristics in relation to consumer willingness to rent or purchase second-hand clothing online. The study employed an online survey to collect data in the United Kingdom and Lithuania. These two countries are relevant for this study because they both are situated in Europe. They both have options for consumers to shop second-hand or rent clothing online, which allows for meaningful data comparison. The study’s findings suggest that demographics, that is, gender acts as significant predictors for consumer willingness to purchase or rent second-hand clothing online in both countries, while age is only significant for Lithuania but not for the UK. Ethical intensity is an important driver of consumer willingness to rent or purchase second-hand clothing online in the UK but not in Lithuania. Perceived social and emotional value is the strongest significant predictor in the consumer willingness to rent or purchase second-hand clothing in both countries. By examining the abovementioned drivers, the study contributes to knowledge on how to better predict consumer decision-making. Specifically, the study introduces ethical intensity construct to the online second-hand and rental clothing context to aid the explanation of consumer willingness to purchase second-hand or rent clothing in the online context.
Acknowledgment
This project has received funding from the Research Council of Lithuania (LMTLT), agreement No [S-MIP-22-27].
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JEL Classification (Paper profile tab)M30, M31, M39
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References45
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Conceptualization
Laura Šalčiuvienė, Jūratė Banytė, Beata Šeinauskienė, Agnė Gadeikienė, Aistė Dovalienė
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Data curation
Laura Šalčiuvienė, Agnė Gadeikienė
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Formal Analysis
Laura Šalčiuvienė, Beata Šeinauskienė
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Funding acquisition
Laura Šalčiuvienė, Jūratė Banytė, Beata Šeinauskienė, Agnė Gadeikienė, Aistė Dovalienė
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Investigation
Laura Šalčiuvienė
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Methodology
Laura Šalčiuvienė, Agnė Gadeikienė, Aistė Dovalienė
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Project administration
Laura Šalčiuvienė
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Validation
Laura Šalčiuvienė, Beata Šeinauskienė
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Visualization
Laura Šalčiuvienė, Jūratė Banytė, Beata Šeinauskienė, Agnė Gadeikienė, Aistė Dovalienė
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Writing – original draft
Laura Šalčiuvienė
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Writing – review & editing
Laura Šalčiuvienė, Jūratė Banytė, Beata Šeinauskienė, Agnė Gadeikienė, Aistė Dovalienė
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Supervision
Jūratė Banytė
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Conceptualization
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Assessing information systems success: a respecification of the DeLone and McLean model to integrating the perceived quality
Problems and Perspectives in Management Volume 16, 2018 Issue #1 pp. 348-360 Views: 1966 Downloads: 727 TO CITE АНОТАЦІЯDeLone and McLean (1992) model of information systems success has received much attention amongst researchers. This study aimed to respecify and validate the DeLone and McLean model (2003) by proposing a social exchange theory for underlying changes in the direction of perceived quality and adding perceived value variables suggested by Wang (2008). The purpose of this study was to obtain a better understanding of information system of the user perception when using organization’s information systems. Therefore, a model for testing the information systems success was formed.
The primary data used in this study were collected from 102 respondents who apply accounting software in their companies (end-user computing). Companies that were used as samples in this study were the ones that created or developed accounting software by themselves. 27 questionnaires were obtained by mail survey accompanied with a contact-person approach.
All of the hypotheses tested were found to be significantly supported. The model provided strong support for the relationships between perceived quality, perceived value, user satisfaction, and net benefits. Information and system quality has been shown as a proxy that affects service quality. Information quality, system quality, and service quality cause the formation of perceived value and, then, this perceived value will affect user satisfaction and net benefits. The characteristics of information systems are an important aspect that researchers should concern when testing the information systems success. -
Entrepreneurial orientation and its impact on firm growth amongst SMEs in South Africa
Brownhilder Ngek Neneh , Johan van Zyl doi: http://dx.doi.org/10.21511/ppm.15(3).2017.14Problems and Perspectives in Management Volume 15, 2017 Issue #3 pp. 166-178 Views: 1724 Downloads: 578 TO CITE АНОТАЦІЯEntrepreneurial orientation (EO) has been widely touted as a fundamental ingredient for enhancing firm growth. Consequently, this aimed at examining the impact of EO and its dimensional variables (innovativeness, risk-taking, and proactiveness) on SME growth (employment, sales, and asset growth). Using information from 285 SMEs, the results obtained indicated that while EO had a significant positive association with SME growth (employment and sales growth), most SMEs show a moderate level of EO. Also, following the EO dimensions, the findings established the emergence of proactive innovation (a combination of proactiveness and innovativeness) which showed a significant positive association on sales growth. Risk-taking was the only factor that showed a significant influence on employment and asset growth. This study also showed that controlling for the effect of firm age on growth significantly reduced the error of predicting sales growth by 2.3%. This study culminates with recommendations on enhancing EO amongst SMEs in South Africa.