Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust

  • Received June 9, 2022;
    Accepted October 6, 2022;
    Published October 18, 2022
  • Author(s)
    Muchammad Agung Miftahuddin ,
    Wiwiek Rabiatul Adawiyah
    ORCID , Refius Pradipta , Faizal Wihuda
  • DOI
    http://dx.doi.org/10.21511/im.18(4).2022.06
  • Article Info
    Volume 18 2022, Issue #4, pp. 62-73
  • TO CITE АНОТАЦІЯ
  • Cited by
    3 articles
  • 698 Views
  • 235 Downloads

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

Marketers in the rising halal Muslim consumerism must understand their clients’ behavior patterns to compete successfully. The purpose of this paper is to analyze the impact of halal perceived value, halal trust, and halal perceived risk on halal purchase intention among Muslim customers in Indonesia. Survey data analysis of 253 Muslim halal consumers was evaluated using structural equation modeling to scrutinize the empirical model fit. The results confirm that halal perceived value, perceived risk, and trust predict a significant amount of halal purchase intention. The study’s outcome also confirms that halal trust is a mediating variable through which halal perceived value and halal perceived risk affect halal purchase intention. This study contributes valuable insights into existing concepts of consumer halal trust influencing buying decisions and purchase intentions of halal products. This paper provides a practical foundation for managers to develop suitable halal marketing strategies that focus on creating value and reducing the risk perception to promote trust in consuming halal food products.

view full abstract hide full abstract
    • Table 1. Means, standard deviation, and intercorrelation among variable
    • Table 2. Results of the measurement model
    • Table 3. Hypotheses testing
    • Table 4. Direct effect model
    • Table 5. Mediation path analysis
    • Conceptualization
      Muchammad Agung Miftahuddin, Wiwiek Rabiatul Adawiyah, Faizal Wihuda
    • Data curation
      Muchammad Agung Miftahuddin, Refius Pradipta
    • Formal Analysis
      Muchammad Agung Miftahuddin, Refius Pradipta, Faizal Wihuda
    • Funding acquisition
      Muchammad Agung Miftahuddin
    • Validation
      Muchammad Agung Miftahuddin
    • Writing – original draft
      Muchammad Agung Miftahuddin, Faizal Wihuda
    • Methodology
      Wiwiek Rabiatul Adawiyah, Refius Pradipta
    • Resources
      Wiwiek Rabiatul Adawiyah, Faizal Wihuda
    • Supervision
      Wiwiek Rabiatul Adawiyah, Refius Pradipta
    • Writing – review & editing
      Wiwiek Rabiatul Adawiyah, Refius Pradipta, Faizal Wihuda
    • Investigation
      Refius Pradipta
Related Articles

  • Perceived health risk, online retail ethics, and consumer behavior within online shopping during the COVID-19 pandemic

    Yuniarti FihartiniORCID , Arief HelmiORCID , Meydia HassanORCID , Yevis Marty OesmanORCID doi: http://dx.doi.org/10.21511/im.17(3).2021.02
    Innovative Marketing Volume 17, 2021         Issue #3         pp. 17-29 Views: 4419 Downloads: 1703 TO CITE АНОТАЦІЯ

    The risk of virus contracting during the COVID-19 pandemic has changed consumer preference for online shopping to meet their daily needs than shopping in brick-and-mortar stores. Online shopping presents a different environment, atmosphere, and experience. The possibility of ethical violations is higher during online than face-to-face transactions. Therefore, this study was conducted to investigate the influence of perceived health risk and customer perception of online retail ethics on consumer online shopping behavior during the COVID-19 pandemic, involving seven variables, namely perceived health risk, security, privacy, non-deception, reliability fulfillment, service recovery, and online shopping behavior. The data were collected through an online survey by employing the purposive sampling technique to a consumer who has shopped online during the COVID-19 pandemic in Indonesia. 315 valid responses were obtained and analyzed through quantitative method using SEM-Amos. The results showed that perceived health risk and four variables of online retail ethics including security, privacy, reliability fulfillment, and service recovery affected online shopping behavior. Meanwhile, non-deception was found to have an insignificant effect. The coefficient value proved perceived health risk to be more dominant in influencing online shopping behavior than the variables of online retail ethics. Thus, consumers pay more concern for their health during online shopping. However, positive consumer perceptions of the behavior of online retail websites in providing services also can encourage consumers to shop online during this pandemic.

  • Human resource management in promoting innovation and organizational performance

    I Gede RianaORCID , Gede SuparnaORCID , I Gusti Made SuwandanaORCID , Sebastian KotORCID Researcher ID, Ismi RajianiORCID Researcher ID doi: http://dx.doi.org/10.21511/ppm.18(1).2020.10
    Problems and Perspectives in Management Volume 18, 2020         Issue #1         pp. 107-118 Views: 3445 Downloads: 811 TO CITE АНОТАЦІЯ

    Human resource management (HRM) is one of the elements enabling an organization to remain competitive in turbulence conditions. The effective practice of HRM makes competent and innovative employees contributing to the achievement of organizational objectives. This study aims to analyze HRM practices in creating innovation and organizational performance. The questionnaire was used to measure the respondents’ perceptions of variables used by a Likert scale. A survey of 126 manager samples and middle managers at export-oriented short and medium enterprises (SMEs) in Bali, Indonesia, was conducted to test the model. The analysis has shown that the proposed model was proven to be compliant with the research hypotheses. HRM significantly affects organizational performance and innovation, and it was found out that innovation can improve organizational performance. However, in the process of simultaneous testing, it was found out that innovation cannot improve organizational performance. The lack of attention to investments in human resources became one of the barriers to SMEs in creating innovation.

  • Green product buying intentions among young consumers: extending the application of theory of planned behavior

    Andhy SetyawanORCID Researcher ID, Noermijati NoermijatiORCID , Sunaryo Sunaryo , Siti AisjahORCID doi: http://dx.doi.org/10.21511/ppm.16(2).2018.13
    Problems and Perspectives in Management Volume 16, 2018         Issue #2         pp. 145-154 Views: 3219 Downloads: 1083 TO CITE АНОТАЦІЯ

    This research reveals the factors explaining the purchase intention toward green products among young consumers. Young consumers are beginner consumers who are going to play an important role to take a responsibility in preserving the environment. Theory of Planned Behavior (TPB) is selected as the main theoretical framework in this research alongside some other variables (environmental concern, environmental knowledge, and willingness to pay), which are added in the research model to expand TPB application. Three hundred and twenty-six respondents were interviewed through a survey and the data are analyzed using Structural Equation Modeling (SEM).
    The findings illustrated that not every explanatory variable influenced the purchase intention toward green products among young consumers. Environmental concern and attitude did not influence the purchase intention toward green products among young consumers.

Download Preview
Close
Innovative Marketing
Innovative Marketing