Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust
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Author(s)Muchammad Agung Miftahuddin ,Wiwiek Rabiatul AdawiyahLink to ORCID Index: https://orcid.org/0000-0002-8201-1947
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Refius Pradipta
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Faizal Wihuda
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DOIhttp://dx.doi.org/10.21511/im.18(4).2022.06
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Article InfoVolume 18 2022, Issue #4, pp. 62-73
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172 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
Marketers in the rising halal Muslim consumerism must understand their clients’ behavior patterns to compete successfully. The purpose of this paper is to analyze the impact of halal perceived value, halal trust, and halal perceived risk on halal purchase intention among Muslim customers in Indonesia. Survey data analysis of 253 Muslim halal consumers was evaluated using structural equation modeling to scrutinize the empirical model fit. The results confirm that halal perceived value, perceived risk, and trust predict a significant amount of halal purchase intention. The study’s outcome also confirms that halal trust is a mediating variable through which halal perceived value and halal perceived risk affect halal purchase intention. This study contributes valuable insights into existing concepts of consumer halal trust influencing buying decisions and purchase intentions of halal products. This paper provides a practical foundation for managers to develop suitable halal marketing strategies that focus on creating value and reducing the risk perception to promote trust in consuming halal food products.
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JEL Classification (Paper profile tab)M31, M39
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References64
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Tables5
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Figures0
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- Table 1. Means, standard deviation, and intercorrelation among variable
- Table 2. Results of the measurement model
- Table 3. Hypotheses testing
- Table 4. Direct effect model
- Table 5. Mediation path analysis
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Perceived health risk, online retail ethics, and consumer behavior within online shopping during the COVID-19 pandemic
Yuniarti Fihartini ,
Arief Helmi ,
Meydia Hassan ,
Yevis Marty Oesman
doi: http://dx.doi.org/10.21511/im.17(3).2021.02
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RR. Iramani , Muazaroh Muazaroh , Abdul Mongid
doi: http://dx.doi.org/10.21511/ppm.16(2).2018.01
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Human resource management in promoting innovation and organizational performance
I Gede Riana ,
Gede Suparna ,
I Gusti Made Suwandana ,
Sebastian Kot 
,
Ismi Rajiani
doi: http://dx.doi.org/10.21511/ppm.18(1).2020.10
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