Correction: How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context
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Author(s)Akawut JansomLink to ORCID Index: https://orcid.org/0000-0002-7888-3646
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Thaksaorn Srisangkhajorn
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Wutticha Limarunothai
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DOIhttp://dx.doi.org/10.21511/im.18(3).2022.19
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Article InfoVolume 18 2022, Issue #3, pp. 218
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This work is licensed under a
Creative Commons Attribution 4.0 International License
The Original Article was published on 08 July 2022
In the section '1.3. Hypotheses' in this article, in H1a-H4b, the last word has been changed (the words "satisfaction" and "credibility" have changed places). The sentences now read:
'H1a: Chatbot e-services can provide positive interactions that evoke customer satisfaction.
H1b: Chatbot e-services can provide positive interactions that evoke communication credibility.
H2a: Chatbot e-services can provide positive entertainment that evokes customer satisfaction.
H2b: Chatbot e-services can provide positive entertainment that evokes communication credibility
H3a: Chatbot e-services can provide positive trendiness that evokes customer satisfaction.
H3b: Chatbot e-services can provide positive trendiness that evokes communication credibility.
H4a: Chatbot e-services can provide positive problem-solving that evokes customer satisfaction.
H4b: Chatbot e-services can provide positive problem-solving that evokes communication credibility.'
