Buy now or regret later: Social media-induced panic buying of medical supplies during COVID-19
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Received April 23, 2022;Accepted September 7, 2022;Published October 3, 2022
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Author(s)Link to ORCID Index: https://orcid.org/0000-0002-7848-1372Link to ORCID Index: https://orcid.org/0000-0001-8839-5358Link to ORCID Index: https://orcid.org/0000-0003-1665-807XLink to ORCID Index: https://orcid.org/0000-0003-0040-3849
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DOIhttp://dx.doi.org/10.21511/im.18(3).2022.17
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Article InfoVolume 18 2022, Issue #3, pp. 197-206
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Cited by5 articlesJournal title: FiscaoeconomiaArticle title: Covid-19 Pandemisi Sürecinde Tüketicilerin Satın Alma Davranışlarındaki Değişimlerin İncelenmesiDOI: 10.25295/fsecon.1206181Volume: 7 / Issue: 2 / First page: 1212 / Year: 2023Contributors: Coşkun ERKAN, Umut ERKUŞ, Abdülkadir ÖZTÜRKJournal title: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICSArticle title: Islamic Human Resource Management in Gulf Countries: A Literature ReviewDOI: 10.37394/23207.2023.20.47Volume: 20 / Issue: / First page: 514 / Year: 2023Contributors: Amgad S. D. Khaled, Najat Shakir Mahmood, Fozi Ali BelhajJournal title: Journal of Human Behavior in the Social EnvironmentArticle title: Social media and panic buying during the COVID-19 pandemic in Vietnam: Preliminary analysisDOI: 10.1080/10911359.2023.2275623Volume: 34 / Issue: 8 / First page: 1340 / Year: 2024Contributors: Phan Tan Luc, Thu-Hang HoangJournal title: Cogent Business & ManagementArticle title: FOMO related consumer behaviour in marketing context: A systematic literature reviewDOI: 10.1080/23311975.2023.2250033Volume: 10 / Issue: 3 / First page: / Year: 2023Contributors: Alfina, Sri Hartini, Dien MardhiyahJournal title: International Journal of Innovative Science and Research Technology (IJISRT)Article title: Future Ready: Unlocking Financial Literacy among Tomorrow's LeadersDOI: 10.38124/ijisrt/IJISRT24SEP707Volume: / Issue: / First page: 2285 / Year: 2024Contributors: Mohammed M. Sulaiman Ebrahim, Asif Akhtarb, Ali Thabit, Amgad S. D. Khaled
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A huge body of research analyzed panic buying during the pandemic; however, there is a dearth of studies scrutinizing social media triggering panic buying of drugs and medical supplies. This study assesses the impact of social media on panic buying of drugs and medical supplies during COVID-19. An online survey was conducted in the Delhi-NCR region (India) using a 5-point Likert scale questionnaire. The data were collected from the respondents (N = 250) who were youngsters considering their pivotal role in the battle against COVID-19. Regression analysis in SPSS was used to process the data. The results manifested a strong impact of social media on buying behavior during COVID-19. Perceived scarcity (p = .000), perceived quality (p = .000), perceived cost (p = .000) of medical supplies, and fear-of-missing-out (p = .000) were found to strongly influence panic buying. Further, perceived scarcity was found to have a significant impact on FOMO (p = .0400). At the same time, perceived cost also had a substantial effect on perceived quality (p = .0100). The results indicated that perceived scarcity did not affect perceived quality (p = .0600). People indulged in hoarding during COVID-19 to remove their fear of missing out. The perception of scarcity of medicines, the quality degradation that may happen later, or the likelihood that costs may increase in the future contributed fairly to people stockpiling. Perceived scarcity also induced fear of missing out, while perception about the quality was dependent on perceived cost.
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JEL Classification (Paper profile tab)M31, M39
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References50
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Tables4
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Figures0
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- Table 1. KMO and Bartlett’s test
- Table 2. Factor loading
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- Table 4. Summary of hypotheses testing
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Conceptualization
Huma Parveen, Najat S. M. Habbas, Amgad S.D. Khaled
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Data curation
Huma Parveen
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Formal Analysis
Huma Parveen, Ahmed Suhail Ajina
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Methodology
Huma Parveen, Mamdouh Abdulaziz Saleh Al-Faryan, Amgad S.D. Khaled
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Project administration
Huma Parveen, Mamdouh Abdulaziz Saleh Al-Faryan
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Visualization
Huma Parveen, Amgad S.D. Khaled
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Writing – review & editing
Huma Parveen, Ahmed Suhail Ajina, Mamdouh Abdulaziz Saleh Al-Faryan
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Investigation
Ahmed Suhail Ajina, Najat S. M. Habbas, Mamdouh Abdulaziz Saleh Al-Faryan, Amgad S.D. Khaled
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Software
Najat S. M. Habbas, Amgad S.D. Khaled
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Supervision
Najat S. M. Habbas, Amgad S.D. Khaled
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Resources
Mamdouh Abdulaziz Saleh Al-Faryan
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Validation
Amgad S.D. Khaled
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Conceptualization
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The impact of social distancing policy on small and medium-sized enterprises (SMEs) in Indonesia
Muhtar Lutfi , Pricylia Chintya Dewi Buntuang , Yoberth Kornelius , Erdiyansyah , Bakri Hasanuddin doi: http://dx.doi.org/10.21511/ppm.18(3).2020.40Problems and Perspectives in Management Volume 18, 2020 Issue #3 pp. 492-503 Views: 3760 Downloads: 1352 TO CITE АНОТАЦІЯThis study aims to investigate the impact of social distancing policies on SMEs in Indonesia. It used a quantitative method with a survey design. Respondents were all SMEs in Indonesia that are affected by social distancing policies during the COVID-19 pandemic. It involved a total of 587 SME samples selected randomly. The data were collected through observations, questionnaires, and literature studies. The collected data were analyzed using descriptive statistics with SPSS software to determine the mean value. The result showed that social distancing policies affect SMEs during the COVID-19 pandemic. This is indicated by the decreasing income and demand for SMEs products, and even some have no income (mean values of 2.40) due to the social distancing policies. Besides, the policy’s impact is also shown in the increasing cost of raw materials and production costs due to supply chain problems (mean values of 4.79). The policy’s impact raises anxiety for SMEs to survive so that business actors change their plans by utilizing information technology (mean values of 4.81). This change is a strategy to survive due to the impact of the applied policies. Although social distancing policies affect SMEs’ survival during the pandemic, research findings show that SMEs in Indonesia did not terminate employment (mean values of 4.37) due to the presence of economic stimulus policies that helped SMEs survive and grow during the COVID-19 pandemic.
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The impact of the COVID-19 pandemic on retailer performance: empirical evidence from India
Amgad S.D. Khaled , Nabil Mohamed Alabsy , Eissa A. Al-Homaidi , Abdulmalek M.M. Saeed doi: http://dx.doi.org/10.21511/im.16(4).2020.11Innovative Marketing Volume 16, 2020 Issue #4 pp. 129-138 Views: 3430 Downloads: 5865 TO CITE АНОТАЦІЯThe study aims to synthesize the challenges that retailers are facing during the COVID-19 emergency. The research is definitive, informative, and based on a single design of cross-sectional research. Quantitative data based on the research instrument were produced (a questionnaire). Five hundred responses were collected from employees of major retail stores in India. Retailer performance is considered a dependent variable, whereas employee well-being, customer and brand protection, use of technology, government policies, and supply chain are used as independent variables. The current study results indicated that employee well-being and government policies have a significant positive impact on retailer performance, while customer and brand protection, use of technology, and supply chain have a significant positive impact on retailers’ performance. This study will help retailers develop strategies for their employees to protect them and understand that technology is needed in the new normal times. This study highlights the need to be flexible in executing strategic strategies, but retailers need to develop comprehensive action plans, including selecting managers of initiative and defining goals and deadlines. Provided that retailers’ current reality is different from the old normal, no time is lost in taking audacious action.
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Life insurance companies marketing strategy in the digital world
Insurance Markets and Companies Volume 9, 2018 Issue #1 pp. 70-78 Views: 3126 Downloads: 851 TO CITE АНОТАЦІЯThe research is aimed to evaluate the internet marketing strategies in of life insurance companies in Ukraine. The insurance service in the time of digitalization faces scenarios of implementation in the marketing strategy on-line component. The main challenge for Ukrainian life insurance companies comparatively with the world practice is non-obligatory status of such kind of insurance contracts. So, on the one hand, costs of operation, regulatory pressures and inflexible technology infrastructure are increasing, and, on the other hand, economic recession does not allow to increase the number of insured persons, premiums and profit growth.
Sector of financial services is characterized by an increase in the level of competition, life insurance compelled to compete with pensions funds, banks and other financial institutions in order to defend their market share. Insurance companies marketing strategy determines how an insurer can best achieve its goals and objectives, keep existing customers and attract new ones with minimal costs.
Keeping all the above problems around the study would attempt to study all the factors that contributed to the effective marketing strategies. This paper presents different marketing strategies that are taken up in life insurance services keeping in view external and internal environment of the company.