Determinants of purchase intention during COVID-19: A case study of skincare products in East Java
-
Author(s)Sudaryanto SudaryantoLink to ORCID Index: https://orcid.org/0000-0001-9281-3962
,
Jerry CourvisanosLink to ORCID Index: https://orcid.org/0000-0002-9860-5301
,
Ivana Rosediana Dewi
,
Rusdiyanto RusdiyantoLink to ORCID Index: https://orcid.org/0000-0002-7456-7072
,
Jiva Rendis Yuaris
-
DOIhttp://dx.doi.org/10.21511/im.18(1).2022.15
-
Article InfoVolume 18 2022, Issue #1, pp. 181-194
- Cited by
- 1479 Views
-
660 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
During COVID-19, consumers of skincare products pay more attention to safety and comfort. In such a crisis, consumers seek skincare products with brand effectiveness, high quality, and persuasive reviews by social media influencers. This study investigates the influence of brand effectiveness, product quality, and celebrity endorsers on purchase intention of halal skincare products in the pandemic. The study employed a survey of halal skincare users in East Java, Indonesia. A purposive sampling of 180 female respondents was analyzed; they were followers of Safi-Skincare Instagram and aged 18 and over. Descriptive statistics indicated that religious background strengthened the factors influencing the purchase intention towards a skincare product. The data were then analyzed using multiple linear regression with a statistical level of confidence of 95%. The result showed that brand effectiveness, product quality, and celebrity endorsers significantly affect purchase intention in Indonesia during the pandemic. The study concludes that Muslim standards reinforce rigid standards applied to skincare products with a halal logo, supporting good quality performance and encouraging stronger purchase intention. This study contributes to understanding consumer behavior in the pandemic using a purchase intention framework that can be applied to the safety and comfort of other consumer products.
Acknowledgment
We would like to thank Universitas Jember, East Java, Indonesia, for providing partial publication funding.
- Keywords
-
JEL Classification (Paper profile tab)C83, I10, L81, M31
-
References88
-
Tables3
-
Figures0
-
- Table 1. Variables and indicators
- Table 2. Characteristics of respondents
- Table 3. Multiple linear regression analysis
-
- Abdul, M., Ismail, H., Hashim, H., & Johari, J. (2009). Consumer decision making process in shopping for halal food in Malaysia. China-USA Business Review, 8(9), 40-48.
- Ahmady, Y., & Kaluarachchi, Y. (2021). The influence of lighting settings on museum’s brand image and human satisfaction in exhibition halls using virtual reality. In T. Ahram, R. Taiar, K. Langlois, & A. Choplin (Eds.), Human Interaction, Emerging Technologies and Future Applications III (pp. 103-108). Springer.
- Amos, C., Holmes, G., & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness. International Journal of Advertising: The Review of Marketing Communications, 27(2), 209-234.
- A-Qader, I. K., Omar, A., & Rubel, M. R. B. (2017). The Influence of Affective Brand Experience Dimension on Brand Equity of the Smartphone Millennial Users in Malaysia. Management Studies, 5(1), 25-37.
- Arifin, N. R., Muhtadi, R., & Herianingrum, S. (2019). Small and Medium Enterprise Perception of Halal Certification Post Formalization of Islamic City Branding. International Journal of Islamic Business Ethics, 4(1), 601-610.
- Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector. Management Research Review, 38(6), 640-660.
- Aziz, Y. A., & Chok, N. V. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing, 25(1), 1-23.
- Batra, R., & Homer, P. M. (2004). The situational impact of brand image beliefs. Journal of Consumer Psychology, 14(3), 318-330.
- Bonne, K., Vermeir, I., & Verbeke, W. (2008). Impact of religion on halal meat consumption decision making in Belgium. Journal of International Food & Agribusiness Marketing, 21(1), 5-26.
- Bonne, K., Vermeir, I., Bergeaud-Blackler, F., & Verbeke, W. (2007). Determinants of halal meat consumption in France. British Food Journal, 109(5), 367-386.
- Borzooei, M., & Asgari, M. (2014). The Evolution of Halal from a Religious Symbol To a Brand. Czech Journal of Social Sciences Business and Economics, 1, 48-55.
- Bullington, K. (2002). A review of: “Managing Quality: An Integrative Approach” S. Thomas Foster Prentice Hall, 2001, 476 pages, ISBN: 0-13-875964-2. IIE Transactions, 34(6), 583-584.
- Bulut, Z. A. (2015). Determinants of Repurchase Intention in Online Shopping: a Turkish Consumer’s Perspective. International Journal of Business and Social Science, 6(10), 55-63.
- Calvo-Porral, C., Rivaroli, S., & Orosa-González, J. (2021). The influence of celebrity endorsement on food consumption behavior. Foods, 10(9), 1-16.
- Chan, T., Selvakumaran, D., Idris, I., & Adzharuddin, N. A. (2021). The influence of celebrity endorser characteristics on brand image: A case study of Vivo. SEARCH (Malaysia), 13(3), 19-34.
- Chi, H. K., Yeh, H. R., & Yang, Y. T. (2009). The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty. Journal of International Management Studies. Journal of International Management Studies, 4(1), 135-144.
- Chouhan, N., Vig, H., & Deshmukh, R. (2022). Cosmetics Market by Category: Global Opportunity Analysis and Industry Forecast, 2021–2027. Allied Marketing Research.
- Dekhil, F., Boulebech, H., & Bouslama, N. (2017). Effect of religiosity on luxury consumer behavior: the case of the Tunisian Muslim. Journal of Islamic Marketing, 8(1), 74-94.
- DeVellis, R. F. (2016). Scale Development Theory and Applications (4th ed.). Thousand Oaks: Sage Publication.
- Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of Business Research, 117, 284-289.
- Espejel, J., Fandos, C., & Flavián, C. (2008). Consumer satisfaction: A key factor of consumer loyalty and buying intention of a PDO food product. British Food Journal, 110(9), 865-881.
- Faizal, T. A. T. M., Naziman, Y. H. N. M., & Samat, M. F. (2019). Celebrity Endorser and Consumer Buying Intention in Kelantan. International Journal of Academic Research in Business and Social Sciences, 9(9), 722-735.
- Fathoni, M. A. (2020). Potret Industri Halal Indonesia: Peluang dan Tantangan. Jurnal Ilmiah Ekonomi Islam, 6(3), 428-435. (In Indonesian).
- Feigenbaum, A. V. (1956). Total Quality Control. Harvard Business Review, 34(6).
- Gajjar, N. (2013). Factors Affecting Consumer Behavior. International Journal of Research In Humanities and Social Sciences, 1(2), 10-15.
- Garvin, D. (2007). Managing Quality: The Strategic and Competitive Edge. Free Press.
- Garvin, D. A. (1987). Competing in the Eight Dimensions of Quality. Harvard Business Review, 87, 101-109.
- Grassl, W. (2000). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Journal of Consumer Marketing, 17(3), 263-272.
- Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis (7th ed.). Pearson Education Limited.
- Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention. European Journal of Marketing, 37(11/12), 1762-1800.
- Hoe, L. C., & Mansori, S. (2018). The Effects of Product Quality on Customer Satisfaction and Loyalty: Evidence from Malaysian Engineering Industry. International Journal of Industrial Marketing, 3(1), 20-35.
- Hussain, I., Rahman, S. U., Zaheer, A., & Saleem, S. (2016). Integrating factors influencing consumers’ halal products purchase: Application of theory of reasoned action. Journal of International Food & Agribusiness Marketing, 28(1), 35-58.
- Iglesias, O., Singh, J. J., & Batista-Foguet, J. M. (2011). The role of brand experience and affective commitment in determining brand loyalty. Journal of Brand Management, 18(8), 570-582.
- Imammudin, M. (2017). Pengaruh Label Halal Dan Religiusitas Terhadap Keputusan Pembelian Mie Instan Mahasiswa Iain Bukittinggi T.A 2016/2017. EKONOMIKA SYARIAH: Journal of Economic Studies, 1(1), 34-47.
- Jansen, B. J., Sobel, K., & Cook, G. (2011). Classifying ecommerce information sharing behaviour by youths on social networking sites. Journal of Information Science, 37(2), 120-136.
- Juran, J. M. (1951). Juran’s Quality Control Handbook. New York: McGraw Hill.
- Kang, J., Diao, Z., & Zanini, M. T. (2021). Business-to-business marketing responses to COVID-19 crisis: a business process perspective. Marketing Intelligence & Planning, 39(3), 454-468.
- Karadagli, F., Theofanidis, F., & Eren, B. (2021). Consumers’ evaluation of flushable products with respect to post-disposal effects in wastewater infrastructures. Journal of Cleaner Production, 278, 123680.
- Kartikasari, A., & Albari, A. (2019). The Influence of Product Quality, Service Quality and Price on Customer Satisfaction and Loyalty. Asian Journal of Entrepreneurship and Family Business, 3(1), 49-64.
- Knoll, J., & Matthes, J. (2017). The effectiveness of celebrity endorsements: a meta-analysis. Journal of the Academy of Marketing Science, 45(1), 55-75.
- Knott, B., & Hemmonsbey, J. (2017). Leveraging sport to build city brands: The case of Cape Town as an emerging city brand. In Advertising and Branding: Concepts, Methodologies, Tools, and Applications (pp. 1033-1048). IGI Global.
- Kotler, P., & Keller, K. L. (2009). Marketing Management. Pearson Prentice Hall
- Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Prentice-Hall.
- Kotler, P., & Keller, K. L. (2016). A Framework for Marketing Management (6th ed.). Pearson Education Limited.
- Kyriazos, T. A., & Stalikas, A. (2018). Applied Psychometrics: The Steps of Scale Development and Standardization Process. Psychology, 9(11), 2531-2560.
- Lestari, V. T., & Ellyawati, J. (2019). Effect of E-Service quality on repurchase intention: Testing the role of e-satisfaction as mediator variable. International Journal of Innovative Technology and Exploring Engineering, 8(7C2), 158-162.
- Lin, C., & Lekhawipat, W. (2014). Factors affecting online repurchase intention. Industrial Management & Data Systems, 114(4), 597-611.
- Ling, K. C., Chai, L. T., & Piew, T. H. (2010). The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention. International Business Research, 3(3), 63-76.
- Liu, C.-H. (2020). Integration of different perspectives of culinary brand equity. Journal of Hospitality and Tourism Management, 45, 152-161.
- Malhotra, N. K., & Birks, D. F. (2007). Marketing Research: An Applied Approach (3rd ed.). Pearson Education Limited.
- Mhlongo, B. B., & Mason, R. B. (2020). Passenger vehicle brand meaning among Generations X and y in South Africa. Innovative Marketing, 16(3), 1-13.
- Mirabi, D. V. (2015). A Study of Factors Affecting on Customers Purchase Intention. Journal of Multidisciplinary Engineering Science and Technology (JMEST), 2(1), 267-273.
- Mukhtar, A., & Butt, M. M. (2012). Intention to choose Halal products: The role of religiosity. Journal of Islamic Marketing, 3(2), 108-120.
- Nasse, T. B., Ouédraogo, A., & Sall, F. D. (2019). Religiosity and consumer behavior in developing countries: An exploratory study on Muslims in the context of Burkina Faso. African Journal of Business Management, 13(4), 116-127.
- Nuraini, M. W., Qur’anna, W. W., Nurjanah, D., Sekarkinasih, J., Firnanda, D. Y., & Fazlurrahman, H. (2019). Measuring Intention to buy Air freshener product based on Brand Name, Packaging, Product Quality, Price, and Advertising in Indonesia. International Journal of Academic Research in Business and Social Sciences, 9(7), 470-483.
- Nurhayati, T., & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing, 11(3), 603-620.
- Nurhayati-Wolff, H. (2021). Cosmetics and personal care market in Indonesia – statistics & facts. Statista.
- Ohanian, R. (1990). Construction and Validation of a Scale to Measure Celebrity Endorsers’ Perceived Expertise, Trustworthiness, and Attractiveness. Journal of Advertising, 19(3), 39-52.
- Onigbinde, O. I., & Odunlami, S. A. (2015). The Influence of Brand Image and Promotional Mix on Consumer Buying Decision-a Study of Beverage Consumers in Lagos State, Nigeria. British Journal of Marketing Studies, 3(4), 97-109.
- Osei-Frimpong, K., Donkor, G., & Owusu-Frimpong, N. (2019). The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective. Journal of Marketing Theory and Practice, 27(1), 103-121.
- Osgood, C. E. (2009). Semantic Differential Technique in the Comparative Study of Cultures. American Anthropologist, 66(3), 171-200.
- Pappas, I. O., Pateli, A. G., Giannakos, M. N., & Chrissikopoulos, V. (2014). Moderating effects of online shopping experience on customer satisfaction and repurchase intentions. International Journal of Retail & Distribution Management, 42(3), 187-204.
- Peter, P. J., & Olson, J. C. (2010). Consumer Behavior Marketing. McGraw.
- Rahim, N. F. (2016). Consumer Behaviour, Perception and Planning Towards Halal Marketing. In D. S. Mutum, M. M. Butt, & M. Rashid (Eds.), Advances in Islamic Finance, Marketing, and Management (pp. 271-307). Emerald Group Publishing Limited.
- Reed, J. (2012). Get Up to Speed with Online Marketing: How to use websites, blogs, social networking and more to promote your business (2nd ed.). Pearson.
- Rezai, G., Mohamed, Z., & Shamsudin, M. N. (2012). Assessment of Consumers’ confidence on Halal labelled manufactured food in Malaysia. Pertanika Journal of Social Science and Humanities, 20(1), 33-42.
- Riptiono, S. (2020). The deeper of consumer knowledge towards intention to purchase halal food products in Indonesia. Revista ESPACIOS, 41(27), 323-332.
- Saleem, M. A., Zahra, S., & Yaseen, A. (2017). Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry. Asia Pacific Journal of Marketing and Logistics, 29(5), 1136-1159.
- Schiffman, L. G., & Wisenblit, J. (2015). Consumer Behavior (11th ed.). Pearson Education.
- Schimmelpfennig, C. (2018). Who is the Celebrity Endorser? A Content Analysis of Celebrity Endorsements. Journal of International Consumer Marketing, 30(4), 220-234.
- Schimmelpfennig, C., & Hunt, J. B. (2020). Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework. Psychology and Marketing, 37(3), 488-505.
- Serrao, P., & Botelho, D. (2008). Effect of Brand Extension on Brand Image: A Study in the Brazilian Context. Latin American Advances in Consumer Research, 2, 22-27.
- Shah, S. S. H., Aziz, J., Jaffari, A., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The Impact of Brands on Consumer Purchase Intentions. Asian Journal of Business Management, 4(2), 105-110.
- Simmers, C. S., Damron-Martinez, D., & Haytko, D. L. (2009). Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum. Journal of Sport Administration & Supervision, 1(1), 52-64.
- Sudaryanto, S. (2015). Brand Leverage Strategy throughout Sport Championship and Amusement: The Case of Banyuwangi Festival 2013. Procedia – Social and Behavioral Sciences, 211, 1171-1178.
- Sudaryanto, S., Hanim, A., & Utari, W. (2020). Behaviour on Repurchase Intention in a Moslem Ethnic Store in Indonesia. International Journal of Innovation, Creativity and Change, 13(12), 1341-1355.
- Sudaryanto, S., Subagio, N. A., Awaliyah, I. N., Wulandari, D., & Hanim, A. (2019). Influence of brand image, price and promotion on consumer’s buying decision of fast moving consumer’s goods with culture as a moderating variable in Basmallah retail store in Indonesia. International Journal of Scientific and Technology Research, 8(3), 85-92.
- Visconti, L. M., Peñaloza, L., & Toulouse, N. (2011). Marketing Management: A Cultural Perspective. London: Routledge.
- Wandebori, H., & Wijaya, V. (2017). Consumers’ Purchase Intention: Influencing Factors Unveiled at Korean Thematic Café (Case Study: Chingu Café). Trikonomika, 16(1).
- Warsito, C. (2019). Conceptualizing Islamic Brand Engagement. Ijtimaiyya: Journal of Muslim Society Research, 4(1), 1-16.
- Wee, C. S., Ariff, M. S. B. M., Zakuan, N., Tajudin, M. N. M., Ismail, K., & Ishak, N. (2014). Consumers Perception, Purchase Intention and Actual Purchase Behavior of Organic Food Products. Review of Integrative Business and Economic Research, 3(2), 378-397.
- Wibowo, N. M., Utari, W., Widiastuti, Y., Ismoyo, A., Rusdiyanto, & Kalbuana, N. (2021). The Impact of Price, Brand Image and Quality of Service on Consumer Loyalty Through Consumer Satisfaction Delivery Services. Journal of Legal, Ethical and Regulatory Issues, 24(6), 1-11.
- Yasid, F., & Andriansyah, Y. (2016). Factors affecting Muslim students awareness of halal products in Yogyakarta, Indonesia. International Review of Management and Marketing, 6(4S), 27-31.
- Yener, D. (2015). Factors That Affect the Attitudes of Consumers Toward Halal-Certified Products in Turkey. Journal of Food Products Marketing, 21(2), 160-178.
- Yeo, S. F., Lim, K. B., Ling, G. M., & Tan, S. H. (2015). The Effect of Celebrity Endorser Towards Customer Purchase Intention. Advanced Science Letters, 21(2).
- Yousaf, S. (2016). Promotion mix management: A consumer focused Islamic perspective. Journal of Marketing Communications, 22(2), 215-231.
- Yulisetiarini, D., Subagio, A., Paramu, H., & Irawan, B. (2017). Customer Repurchase Intention and Satisfaction in Online Shopping. International Business Management, 11(1), 215-221.
- Zhou, T., Lu, Y., & Wang, B. (2009). The relative importance of website design quality and service quality in determining consumers’ online repurchase behavior. Information Systems Management, 26(4), 327-337.
-
Perceived health risk, online retail ethics, and consumer behavior within online shopping during the COVID-19 pandemic
Yuniarti Fihartini ,
Arief Helmi ,
Meydia Hassan ,
Yevis Marty Oesman
doi: http://dx.doi.org/10.21511/im.17(3).2021.02
Innovative Marketing Volume 17, 2021 Issue #3 pp. 17-29 Views: 4454 Downloads: 1707 TO CITE АНОТАЦІЯThe risk of virus contracting during the COVID-19 pandemic has changed consumer preference for online shopping to meet their daily needs than shopping in brick-and-mortar stores. Online shopping presents a different environment, atmosphere, and experience. The possibility of ethical violations is higher during online than face-to-face transactions. Therefore, this study was conducted to investigate the influence of perceived health risk and customer perception of online retail ethics on consumer online shopping behavior during the COVID-19 pandemic, involving seven variables, namely perceived health risk, security, privacy, non-deception, reliability fulfillment, service recovery, and online shopping behavior. The data were collected through an online survey by employing the purposive sampling technique to a consumer who has shopped online during the COVID-19 pandemic in Indonesia. 315 valid responses were obtained and analyzed through quantitative method using SEM-Amos. The results showed that perceived health risk and four variables of online retail ethics including security, privacy, reliability fulfillment, and service recovery affected online shopping behavior. Meanwhile, non-deception was found to have an insignificant effect. The coefficient value proved perceived health risk to be more dominant in influencing online shopping behavior than the variables of online retail ethics. Thus, consumers pay more concern for their health during online shopping. However, positive consumer perceptions of the behavior of online retail websites in providing services also can encourage consumers to shop online during this pandemic.
-
Human resource management in promoting innovation and organizational performance
I Gede Riana ,
Gede Suparna ,
I Gusti Made Suwandana ,
Sebastian Kot ,
Ismi Rajiani
doi: http://dx.doi.org/10.21511/ppm.18(1).2020.10
Problems and Perspectives in Management Volume 18, 2020 Issue #1 pp. 107-118 Views: 3496 Downloads: 825 TO CITE АНОТАЦІЯHuman resource management (HRM) is one of the elements enabling an organization to remain competitive in turbulence conditions. The effective practice of HRM makes competent and innovative employees contributing to the achievement of organizational objectives. This study aims to analyze HRM practices in creating innovation and organizational performance. The questionnaire was used to measure the respondents’ perceptions of variables used by a Likert scale. A survey of 126 manager samples and middle managers at export-oriented short and medium enterprises (SMEs) in Bali, Indonesia, was conducted to test the model. The analysis has shown that the proposed model was proven to be compliant with the research hypotheses. HRM significantly affects organizational performance and innovation, and it was found out that innovation can improve organizational performance. However, in the process of simultaneous testing, it was found out that innovation cannot improve organizational performance. The lack of attention to investments in human resources became one of the barriers to SMEs in creating innovation.
-
Green product buying intentions among young consumers: extending the application of theory of planned behavior
Andhy Setyawan ,
Noermijati Noermijati ,
Sunaryo Sunaryo ,
Siti Aisjah
doi: http://dx.doi.org/10.21511/ppm.16(2).2018.13
Problems and Perspectives in Management Volume 16, 2018 Issue #2 pp. 145-154 Views: 3262 Downloads: 1093 TO CITE АНОТАЦІЯThis research reveals the factors explaining the purchase intention toward green products among young consumers. Young consumers are beginner consumers who are going to play an important role to take a responsibility in preserving the environment. Theory of Planned Behavior (TPB) is selected as the main theoretical framework in this research alongside some other variables (environmental concern, environmental knowledge, and willingness to pay), which are added in the research model to expand TPB application. Three hundred and twenty-six respondents were interviewed through a survey and the data are analyzed using Structural Equation Modeling (SEM).
The findings illustrated that not every explanatory variable influenced the purchase intention toward green products among young consumers. Environmental concern and attitude did not influence the purchase intention toward green products among young consumers.
