Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective
-
Author(s)Amir Jafar , Phani Tej Adidam ,M. V. Rama PrasadLink to ORCID Index: https://orcid.org/0000-0002-0221-0162
-
Article InfoVolume 7 2011, Issue #4
- 555 Views
-
135 Downloads
