ITV viewers' attitudes towards iTV advertising and their influence on interactive behavior

  • Published June 9, 2010
  • Author(s)
    Shalom Levy
  • Article Info
    Volume 6 2010, Issue #2
  • TO CITE
  • 480 Views
  • 258 Downloads
  • References
    0
  • Tables
    0
  • Figures
    0
Download Preview
Close
Innovative Marketing
Innovative Marketing