Converting Browser to Buyers: An approach to measure and increase conversion rates in retailing
-
Author(s)Kurt MatzlerLink to ORCID Index: https://orcid.org/0000-0002-3132-4388
,
Todd A. Mooradian
,
Lawrence Ring
,
Alexander Linder
,
Franz Bailom
-
Article InfoVolume 6 2010, Issue #1
- 575 Views
-
213 Downloads
