Perceptions of the sugar-sweetened beverage tax amongst tertiary accounting students in South Africa: a comparative study
-
DOIhttp://dx.doi.org/10.21511/ed.20(2).2021.03
-
Article InfoVolume 20 2021, Issue #2, pp. 27-40
- 336 Views
-
79 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
An excise tax on sugar-sweetened beverages to reduce excessive sugar consumption in South Africa came into effect on 1 April 2018. This study aimed to investigate perceptions of a limited sample of South Africans regarding the sugar-sweetened beverages tax based on certain economic factors, and whether participants perceived any likely benefit from the tax. These perceptions were compared with perceptions identified in selected foreign jurisdictions that have levied such a tax. A survey questionnaire was selected as the primary method of data collection. This questionnaire was administered to post-graduate Accounting students, aged twenty-one years and older, studying at three residential universities in South Africa. An extensive analysis of literature available on sugar-sweetened beverage taxes, both locally and internationally, was conducted. The two main constructs (construct 1: perception of the sugar-sweetened beverage tax and the price of sugar-sweetened beverages and construct 2: the social impact of the sugar-sweetened beverage tax) were analyzed using descriptive statistics. This study found that there is a significant association between gender and perception that the sugary beverage levy will be beneficial to health, with female perceptions of the benefit of the sugary beverage levy being greater than that of males. The study found that perception of the sugar-sweetened beverage tax may depend on several factors, closely linked to individual beliefs and cultures, and thus different populations may have different perceptions of the tax. The findings about sugar-sweetened beverage consumption trends across gender, ethnicities and physical activity groups can help guide targeted strategies to reduce consumption.
- Keywords
-
JEL Classification (Paper profile tab)H2, H20, H71, I18
-
References52
-
Tables4
-
Figures1
-
- Figure 1. Research Model: Factors influencing a postgraduate students’ perceptions of the Sugar-Sweetened Beverage Tax in South Africa
-
- Table 1. Summary of impact of the sugar-sweetened beverage tax in other countries
- Table 2. Summary of the theoretical framework
- Table 3. Mean score of 14 items used to measure the perception of respondents of the sugary beverage levy and the price of sugar-sweetened beverages
- Table 4. Mean score of 11 items used to measure the social impact of the Sugar-Sweetened Beverage Tax
-
- Ambrosini, G. (2009). Adolescent dietary patterns are associated with lifestyle and family psycho-social factors. Public Health Nutrition, 12(10), 1807–1815.
- Armstrong, P., Fourie, H., & Rich, E. (2016). The impact of a sugar tax on SSBs on the prevalence of obesity (Research Note 41). Econex: competition and applied economics.
- Battram, D., Piche, L., Beynon, C., Kurtz, J., & He, M. (2016). Sugar-Sweetened Beverages: Children’s Perceptions, Factors of Influence, and Suggestions for Reducing Intake. Journal of Nutrition Education and Behavior, 48(1), 27–34.
- Bleich, S., Cutler, D., Murray, C., & Adams, A. (2008). Why is the developed world obese? Annual Review of Public Health, 29(1), 273-295.
- Brownbill, A. (2015). The marketing of sugar-sweetened beverages to young people on social media.
- Buscher, L., & Martin, K. (2001). Point-of-purchase messages framed in terms of cost, convenience, taste, and energy improve healthful snack selection in a college foodservice setting. Journal of the American Dietetic Association, 101(8), 909-913.
- Colchero, M., Guerrero-Lopez, C, Molina, M., & Rivera, J. (2016). Beverages Sales in Mexico before and after Implementation of a Sugarsweetened Beverage Tax. PLOS ONE, 11(9), e0163463.
- Colchero, M., Molina, M., & Guerrero-Lopez, C. (2017). After Mexico Implemented a Tax, Purchases of Sugar-Sweetened Beverages Decreased and Water Increased: Difference by Place of Residence, Household Composition, and Income Level. The Journal of Nutrition, 147(8), 1552-1557.
- Cruz, S., Fabian, C., & Pagan, I. etc. (2013). Physical activity and its associations with sociodemographic characteristics, dietary patterns, and perceived academic stress in students attending college in Puerto Rico. Puerto Rico Health Science Journal, 32(1), 44–50.
- Davis, L. (2016). An investigation of sugar-sweetened beverage consumption among Canadian youth (136 p.) (Ph.D. thesis). Ontario: Queen’s university.
- . De Waal, M. (2016). When governments crack down on sugar. FinWeek.
- Downs, A., & Ashton, J. (2011). Vigorous Physical Activity, Sports Participation, and Athletic Identity: Implications for Mental and Physical Health in College Students. Journal of Sport Behavior, 34(3), 228–249.
- Edward, B. (2016). Association between sugar-sweetened beverage consumption and overweight /obesity by physical activity status and sociodemographic factors in U.S. adolescents: analysis of the 2015 youth risk behavior survey (35 p.).
- Gillen, M., & Lefkowitz, E. (2011). Gender and racial/ethnic differences in body image development among college students. Body Image, 9(1), 126-130.
- Gollust, S., Barry, C., & Niederdeppe, J. (2014). Americans’ opinions about policies to reduce consumption of sugar-sweetened beverages.Preventive Medicine, 63, 52–57.
- Haftoglou, S. (2015). Relationship Between Sugar Sweetened Beverage Consumption and Academic Performance Among Elementary and Middle School Children (Ph.D. thesis) (135 p.). Los Angeles: University of California.
- Han, E., & Powell, L. (2013). Consumption patterns of sugar-sweetened beverages in the United States. Journal of the Academy of Nutrition and Dietetics, 113(1), 43–53.
- Harris, J., Schwartz, M., & Brownell, K. (2011). Evaluating sugary drink nutrition and marketing to youth (4 p.). Yale Rudd Center for Food Policy and Obesity.
- Heller, K., Burt, B., & Eklund, S. (2001). Sugared soda consumption and dental caries in the United States. Journal of Dental Research, 80, 1949-1953.
- Hoffman, E. (2013). Sugar-Sweetened Beverage Intake among College Students: A Socio-Ecological Model. Ohio: The Ohio State University.
- Julia, C., Mejean, C., Vicari, F., & Peneau, S. (2015). Public perception and characteristics related to acceptance of the sugar-sweetened beverage taxation launched in France in 2012. Public Health Nutrition, 18(14), 2679-2688.
- Kengne, A. (2017). Trends in obesity and diabetes across Africa from 1980 to 2014: an analysis of pooled population-based studies. International Journal of Epidemiology, 46(5), 1421–1432.
- Kothari, C. (2004). Research Methodology (Methods and Techniques) (2nd revised edition). India: New Age International India.
- Krukowski, C., Conley, K., Sterling, M., & Rainville, A. (2016). A Qualitative Study of Adolescent Views of Sugar-Sweetened Beverage Taxes, Michigan, 2014. Preventing Chronic Disease, 13.
- Lavin, R., & Timpson, H. (2013). Exploring the Acceptability of a Tax on Sugar-Sweetened Beverages (Brief Evidence Review).
- Lenoir, M., Serre, F., Cantin, L., & Ahmed, S. (2007). Intense sweetness surpasses cocaine reward. PLOS One, 2(8), e698.
- Lowman, S. (2016). Countries that taxed calories. Why it was abolished in some, increased revenue in others. Biznews.
- Malik, V., Schulze, M., & Hu, F. (2006). Intake of sugar-sweetened beverages and weight gain: a systematic review. The American Journal of Clinical Nutrition, 84(2), 274-288.
- . Manyema, M., Veerman, L., & Chola, L. etc. (2014). The potential impact of a 20% tax on sugar-sweetened beverages on obesity in South African adults: A mathematical model. PLOS one, 9(8), e105287.
- Olsen, C., & George, D. (2004). Cross sectional study design and data analysis. The Young Epidemiology Scholars Program, 3-53.
- Powell, L., & Chaloupka, F. (2009). Food prices and obesity: evidence and policy implications for taxes and subsidies. Milbank Q, 87, 229-257.
- Powell, L., & Chriqui, J. (2012). Food Taxes and Subsidies: Evidence and Policies for Obesity Prevention. The Oxford Handbook of the Social Science of Obesity.
- Rehm, C., Matte, T., Van Wye, G., Young, C., & Frieden, T. (2008). Demographic and Behavioral Factors Associated with Daily Sugarsweetened Soda Consumption in New York City Adults. Journal of Urban Health: Bulletin of the New York Academy of Medicine, 85(3), 375–385.
- Republic of South Africa National Treasury (2016). Taxation of Sugar Sweetened Beverages (Policy Paper).
- Republic of South Africa National Treasury (2017). Final Response Document on the 2017 Rates and Monetary Amounts and Amendment of Revenue Laws Bill - Health Promotion Levy, 2017.
- Riemann, G. (n.d.). Sweet Dreams: The Introduction of a “Sugar Tax” in the United Kingdom. Heslington: University of York.
- Rivard, C., Smith, D., McCann, S., & Hyland, A. (2012). Taxing sugar-sweetened beverages: A survey of knowledge, attitudes and behaviours. Public Health Nutrition, 15(8), 1355–1361.
- Rivera, J. (2016). Mexico’s sugary-drinks tax a sweet success - now SA should follow suit. Business Day.
- Rudd Center for Food Policy & Obesity (2013). Public Opinion Data.
- Sa’nchez-Romero, L., Penko, J., & Coxson, P. etc. (2016). Projected Impact of Mexico’s Sugar-Sweetened Beverage Tax Policy on Diabetes and Cardiovascular Disease: A Modeling Study. PLOS Med, 13(11), e1002158.
- Schernhammer, E., Hu, F., & Giovannucci, E. etc. (2005). Sugar-sweetened soft drink consumption and risk of pancreatic cancer in two prospective cohorts. Cancer Epidemiol Biomarkers Prevention, 14, 2098–2105.
- Scully, M., Morley, B., & Niven, P. etc. (2017). Factors associated with high consumption of soft drinks among Australian secondary-school students. Public Health Nutrition, 20(13), 2340–2348.
- Smed, S., Jensen, J., & Denver, S. (2007). Socio-economic Characteristics and the Effect of Taxation as a Health Policy Instrument. Food Policy, 32(5), 624–639.
- Temple, N., & Steyn, N. (2011). The cost of a healthy diet: A South African perspective. Nutrition, 27(5), 505–508.
- Theron, N., Rossouw, R., & Fourie, H. (2016). Economy-wide implications of the proposed tax on sugar sweetened beverages (SSBs) (Research Note 42).
- Timpson, H., Lavin, R., & Hughes, L. (2015). Exploring the Acceptability of a Tax on Sugar-Sweetened Beverages Insight Work Summary of Findings.
- Urbach, J. (2016). Countries that taxed calories. Why it was abolished in some, increased revenue in others. Biznews.
- van der Horst, K., Kremers, S., Ferreira, I., etc. (2007). Perceived parenting style and practices and the consumption of sugar-sweetened beverages by adolescents. Health Educ Research, 22(2), 295–304.
- Vanderlee, L., Manske, S., Murnaghan, D., Hanning, R., & Hammond, D. (2014). Sugar-sweetened beverage consumption among a subset of Canadian youth. Journal of School Health, 1(84), 168–176.
- Welle, P., & Graf, H. (2011). Effective Lifestyle Habits and Coping Strategies for Stress Tolerance among College Students. American Journal of Health Education, 42(2), 23, 96–105.
- West, D., Bursac, Z., Quimby, D. etc. (2006). Self-reported sugar-sweetened beverage intake among college students”. Obesity, 14(10), 1825–1831.
- World Health Organisation (2015). WHO calls on countries to reduce sugars intake among adults and children.