Yuliіa Sonko

This article is devoted to researching the peculiarities of the competitive environment at the markets of various types of commodities (goods). Competition analysis allows making conclusions about the effectiveness of the market to identify the factors of development, market infrastructure weaknesses and provide recommendations to address these problems, and to identify priorities for the market competition development. This, in turn, will contribute to finding ways to improve the competitiveness of products. Timely and adequate assessment of the level of competition is not just a part of analytical instruments for the research of the market environment; this is a necessary condition for effective activity of market participants. The peculiarities of competition at the markets of various types of goods were analyzed: the flower market, the juice market and the market for consulting services. In the course of the research, there were determined the factors that influence the competition, also were identified the main trends of its development.

This study explores the evaluation of investment attractiveness of Ukraine’s economy. The following factors are analyzed: the social significance of the sector, the coefficient of support for the sectoral development, the coefficient of production efficiency, the index of fierce competition, and the inflation index. The results of applying the calculation of the average value of the weighting factor within a particular sector and the method of the sum of sets show that the most significant influence on the investment attractiveness of the economy sector are factors of economic efficiency and support of the sector by the state. The study is based on the development and calculation of an integrated indicator of sectoral attractiveness. This approach makes it possible to take into account a set of factors and more accurately describe the existing priorities of a particular sector of the economy. The conclusion is that that the most attractive sectors in Ukraine are industry, trade, transport and communications, as well as financial activities. The education sector remains the least attractive for investment. It is estimated that its attractiveness does not exceed 10% of the threshold. Unattractive for investments sectors will need special attention from the government. Correcting the current situation and attracting additional investment in such areas can significantly reduce the burden on the state budget. The findings of this investigation can be used in order to expand the existing tools for the formation of economic policy of Ukraine and improve the practice of evaluation of sectoral investment.

Acknowledgements
This article was prepared and funded within the research theme “Strategy of structural reorientation of Ukraine’s economy in the conditions of a pandemic” reg. No. 0121U109608 of Economic Theory and Competitive Policy Department of Kyiv National University of Trade and Economics.