Svetlana Kalayda

The most important trends in the modern economy are convergence – the process of convergence of activities of various economic entities and digitalization. Their interaction creates new opportunities for increasing the competitiveness and efficiency of insurance companies. The purpose of the paper is to identify economic convergence processes taking place on the Russian insurance market, which, when using different digitalization products, lead to new business models of partnership. The results of the conducted empirical analysis confirm the existence of economic convergence processes at all levels (intra-segment, intersegment and inter-sectoral) on the Russian insurance market. The proof of this is the significant reduction in the number of insurers in 2021 to 158, compared to 600 insurers in 2011. Over the past three years, the share of sales of insurance products with the participation of banks acting as intermediaries in the sales of insurance services has increased by 1.5 times. Also, along with insurance companies, health care companies have increasingly become involved in such operations. Digitalization products (information technologies (IT); IT and IT platforms; IT, IT platforms and networks) have a huge impact on the forms of organizing joint business with the participation of insurance companies. Some insurance companies do not provide opportunities to issue an insurance policy online or pay an insurance premium, i.e. they use sites for only minor customer interactions. Most often, Russian insurance companies use mobile applications. The impact of various digitalization products at different levels of economic convergence of insurers initiates multivariate business models of joint business.

Socio-economic development of a region is based on its production capacity. However, most regions in Russia are characterized by financial instability of local enterprises and the lack of a balanced structure of the regional economy. Insurance is an instrument of financial protection against risks, and its effective functioning is important for the development of the manufacturing sector, especially in depressed regions.
This paper aims to highlight the mechanisms for increasing the production capacity of a region and reducing business risks with the help of insurance instruments and to provide appropriate recommendations for the development of the insurance market. This is planned to be achieved on the basis of analysis and processing of existing scientific research in this field and statistical materials.
For this, a typology of regions was developed, which reflects the level of production in the region and is important in terms of developing the regional insurance market. This allows assessing the impact of insurance coverage in the region on the development of its production capacity. The proposed typology allows determining the causes of production inefficiency. The conformity of the development of the regional insurance market to the needs for insurance coverage of the production sector in the region was assessed. The identified imbalance between the provision of insurance coverage and the need for it allowed demonstrating an additional need for insurance, as well as working out a program for its development.
The obtained results are illustrated using the example of the Republic of Khakassia, a constituent entity of the Siberian Federal District of the Russian Federation. To implement risk management in the manufacturing sector, schemes of interaction between insurance market participants using commercial and non-commercial insurance are proposed.

Acknowledgment
The paper was written under the grant from the Russian Foundation for Basic Research – Development of a Methodology for Green and Infrastructure Investment by Institutional Investors in the Context of Pension Reforms.