Regina Virvilaite
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3 publications
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Study of Attributes that Form Marketing Image of Financial Institution
Vilte Auruskeviciene , Laura Salciuviene , Regina Virvilaite -
The impact of shocking advertising on consumer buying behavior: empirical study of Lithuanian consumers
Regina Virvilaite , Migle Matulevičiene -
The impact of manufacturer’s brand image congruity with store’s image on customers’ loyalty
Regina Virvilaite , Žaneta Piligrimiene
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