Nguyen Thi Hang Nga

In recent times, creativity and innovation have emerged as a captivating theme for many researchers. However, the influence of personality traits on creativity and innovative work behavior remains insufficiently explored. The aim of this study is to examine how personality traits influence the creativity and innovative work behavior of employees in private companies in Vietnam. Data were collected through a survey of 261 employees. The research hypotheses were tested using structural equation modeling (SEM) with SPSS and AMOS 20 software. The results show that openness to experience, extraversion, and conscientiousness have a direct positive impact on creativity and an indirect effect on innovative work behavior through the mediating role of individual creativity. Among these, openness to experience is the most influential factor affecting creativity (βstandardized = 0.418), followed by extraversion (βstandardized = 0.229), and finally conscientiousness (βstandardized = 0.169). Creativity positively affects innovative work behavior (βstandardized = 0.563). The relationship between neuroticism, agreeableness, and creativity is not supported. This study has made a significant theoretical contribution by supplementing evidence on the relationship between personality traits, creative potential, and innovative work behavior. Additionally, it offers practical implications for fostering creative activities and innovative work behavior in private companies in Vietnam.

Creativity is one of the key activities aimed at enhancing the competitive advantage of organizations. Therefore, the topic of how to foster creativity has recently become of interest to many researchers. Accountants often possess unique characteristics related to motivation and creativity. Thus, the objective of this study is to examine the relationship between conscientiousness, intrinsic motivation, and creativity of accounting employees. Data were collected through a survey questionnaire administered to a sample of 283 accountants of private organizations in Ho Chi Minh City, Vietnam. The SPSS and AMOS 20 software were used to analyze the data and test the hypotheses through structural equation modeling. The results show that conscientiousness positively influences intrinsic motivation (standardized β = 0.387), and intrinsic motivation positively influences creativity (standardized β = 0.474). Additionally, although conscientiousness does not directly affect creativity, it indirectly influences it through the mediating role of intrinsic motivation (standardized β = 0.183). In other words, intrinsic motivation fully mediates the relationship between conscientiousness and individual creativity. A highly conscientious individual, although not directly enhancing creativity, can still foster personal creativity if he/she possesses high intrinsic motivation. This result offers significant contributions both theoretically and practically.