Mthulisi Velempini

The purpose of this paper is to appraise the conventional business model of broadband growth and penetration, underscore the shortcomings of such models to introduce a socio-technical based model as a more real and sustainable solution to low broadband uptake. Recent studies on both conventional business model and socio-technical model approach to broadband growth and penetration are reviewed. The socio-technical systems theory (STST) itself is critiqued, and postulates founded by first proponents are questioned for possible refinement. Finally, the potency of the STST approach to broadband is brought to light. The importance and complexities of broadband are discussed. The paper culminates in a proposed framework for broadband growth and penetration which can be used as a decision making tool by policy makers. This resulting proposed framework integrates the conventional business model and the socio-technical model, as well as the attributes and repercussions of a socio-technical environment.

Keywords: socio-technical systems theory, broadband, conventional business model, sustainable, repercussions, attributes.
JEL Classification: 033, 040