Marcela Gergeľová
Country: Slovakia
Affiliation: MSc., Ph.D., Associate Professor, Institute of Geodesy Cartography and GIS, Faculty BERG, Technical University of Košice
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Analyzing the risk of entrepreneurship in tourist traffic
Roland Weiss , Jozef Zuzik , Erik Weiss , Slavomir Labant , Marcela Gergeľová doi: http://dx.doi.org/10.21511/ppm.16(1).2018.19Problems and Perspectives in Management Volume 16, 2018 Issue #1 pp. 199-206
Views: 1355 Downloads: 167 TO CITE АНОТАЦІЯThe contribution is aimed at developing a model of demand in tourist traffic with due regard to economic, geographical, demographical and social factors such as the GDP, Consumer Price Index, prices of trips, revenues per capita, exchange rate, etc. Important parts of this model are made up by the unpredictable negative situations that have already happened some time ago. The aim is to identify them and perform a follow-up analysis of the potential threats to a company involved in the tourist industry. Rated among those situations are terrorism, earthquakes and aviation accidents.
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