This study examines the factors that cause failures of many South African rural small and medium enterprises (SMEs) in poultry business. The research method was qualitative phenomenology using in-depth, semi-structured interviews to explore the factors considered by rural chicken SMEs owners to be causes of their business difficulties. The study revealed that these entrepreneurships knew chicken business only from the home-grown chickens, and the local poultry was usually providing only meat. Compared to the local chickens that were cheap to acquire and nurture, the commercial ones had to be purchased, nourished with purchased foods, supported with electricity light at night, and still, some died. It was much cheaper to raise indigenous chickens. The results indicate that rural poultry SMEs owners did not know that buying a commercial chick carries benefits that range from eggs, feathers, meat, and other chicken products. Also, after purchasing each chick, there are more additional investments needed to maintain the market standard. The study enlightens chicken entrepreneurs that they should, first, learn the insight of business, the poultry industry, and the context of the business they wish to pursue.
Keywords: competition, formal market, informal business, SMEs, poultry, rural, tax.
JEL Classification: Q13, O17
