Iegor Iermachenko

Promotion of innovations on the market is hampered in Ukraine by the lack of methodological approaches for analyzing the efficiency of innovative projects. The lack of appropriate methodology leads companies to refuse to innovate because of the uncertainty of final economic outcomes. The introduction of project based methods for innovation activity management allows, on the one hand, to reconcile strategic and operational objectives within the innovation process, innovation activity and general financial and economic activity of the enterprise, and on the other hand, to implement cognitive approaches to organization of company’s innovation management.
The research argues the possibilities of applying the canonical correlation method for structuring the causal links between the determined components of a company innovative capability, such as innovation potential, innovative business opportunities and system margin. As these components may be further assessed by quantitative indices, the method of regression analysis is also used to develop analytical tools for innovation management, which allow to reveal the interrelated impact of expenses on the results of innovation activity. The paper analyzes changes in a company innovative capability that can be provoked by increased material, depreciation, labor and information costs and discusses directions of interrelated changes. Practical testing of submitted proposals is realized based on the Ukrainian companies’ statements for 2012–2017.

In the context of the sectoral policy of Ukraine’s economic development, experts identify the IT sector as one of the drivers of economic growth. The sector is characterized by higher than the global aver¬age economic growth rates, growth rates of tax deductions to local and state budgets, and growing growth rates in the share of exports in the overall structure of Ukraine’s exports. It was revealed that, along with positive trends, the development model of the IT sector in Ukraine remains extremely vulnerable to external “shocks”, since about 98% of orders are generated from the external market. In addition, outsourcing rather than product specialization is inherent in the IT sector of Ukraine. And in this case, the level of operational and financial efficiency, as shown by global statistics, is the lowest. This model of development of the IT sector is due to the low level of competitiveness of IT companies, a decrease in competitiveness in the global market, which necessitates the development of adequate mechanisms for managing the competitiveness of companies in the Ukrainian IT sector. The mechanism of forming an adaptive strategy in cognitive management of IT companies’ competitiveness is offered. This mechanism, in contrast to the existing ones, takes into account the contour of anticipation (warning), which allows determining the stability of competitive positions of companies in Ukraine’s IT sector and developing a proactive adaptive strategy aimed at maintaining a high level of competitiveness of IT companies in both local and global markets, increasing their business value. The blocks structure of the mechanism, the range of problems of each block and methods of their solution are determined.