Girish S.
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Financial stress, financial literacy, and financial insecurity in India’s informal sector during COVID-19
Thangaraj Ravikumar , Mali Sriram , Girish S. , R Anuradha , M Gnanendra doi: http://dx.doi.org/10.21511/imfi.19(2).2022.25Investment Management and Financial Innovations Volume 19, 2022 Issue #2 pp. 285-294
Views: 934 Downloads: 407 TO CITE АНОТАЦІЯThe lockdowns and restrictions imposed to control COVID-19 have made life miserable for people, especially those involved in informal economic activities. The pandemic induced financial hardships, caused financial anxiety and financial stress among informal sector participants. This study aimed to measure and analyze the financial stress and financial insecurity of one of the important informal sector elements (street vendors) in India. Street vendors in Bangalore were interviewed in this descriptive research through personal interaction and telephonic interviews. The collected primary data were processed using SPSS statistical package. The results have indicated that the pandemic inflicted financial stress on street vendors irrespective of their gender, marital status, age, education, monthly income, and type of product dealt. Financial stress levels varied depending on the number of dependents of street vendors and their business nature. Financial literacy differed according to street vendors’ marital status. A person becomes extremely sensitive and cautious in personal finance matters on getting married. Financial stress and financial literacy correlated negatively. 89.5% of street vendors perceived that they had financial insecurity in the future due to this pandemic. The results indicated that financial stress and financial literacy did not affect financial insecurity perceptions of street vendors. The predictors of financial insecurity have been marital status and the number of dependents of the street vendors (r2: 16.6%). However, marital status alone impacted the 6% variance in financial insecurity. This study concluded that the pandemic caused financial stress and financial insecurity among street vendors, but not financial stress and financial literacy.
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Switching intention and switching behavior of adults in the non-life insurance sector: Mediating role of brand love
Arun Kumar N. , Girish S. , Suresha B. , Mahesh E. doi: http://dx.doi.org/10.21511/ins.14(1).2023.01Insurance Markets and Companies Volume 14, 2023 Issue #1 pp. 1-7
Views: 703 Downloads: 238 TO CITE АНОТАЦІЯIn this digital era, customers in the insurance sector always look for better insurance products and services at an affordable price. When customers are unsure about service, they switch over to a better service provider. This behavior is more relevant to non-life insurance. However, the switching behavior of customers is hampered by certain switchover barriers such as “brand consciousness”, “brand pride”, “brand loyalty”, etc. This study focuses on exploring switching intentions and switching behaviors of adults in India keeping “brand love” as a mediator. A structured questionnaire was employed to collect the primary data from adults having non-life insurance products to analyze switching intentions and switching behaviors. The collected data were analyzed employing SPSS software and Hayes Process Model and appropriate statistical tools. The study results show that the switching intentions of adults vary based on their age, annual income, and education. Mean scores reveal that the lesser the age, the higher the intention to switch over. Further, based on annual income, adults who earn up to Rs 2 lakhs annually have more switching-over intentions (Mean score: 3.9719) followed by adults who earn Rs more than 2 lakhs to 5 lakhs annually (Mean score: 3.7590). Mean scores of education levels regarding switching intentions are higher among more educated adults and less among those who are qualified up to the school level.
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