Gabriel Oyebanjo Ogunlela

The importance of integrated supply chain management cannot be overemphasized in any business due to the emergence of inter and intra firm trade, literature has confirmed that the success of any business in all parts of the world depends on the effectiveness of their supply chain management. The focus of this paper is to present an exploratory study on the use of integrated supply chain management model for promoting competitiveness in the fast moving consumer goods (FMCG) manufacturing industry in Nigeria and explore critical factors affecting implementation and use. Primary data are collected from 80 selected respondents in FMCG manufacturing industry based in Lagos Nigeria. Quantitative method of data collection is used. SPSS 22.0 is used to analyze data. Findings of the research indicate the significance of .000* with .879* Cronbach’s Alpha reliability. It also reveales that most of the tested variables are very significant. The study will benefit FMCG manufacturing industry in Nigeria and affiliated stakeholders as well as international communities by providing them with recent model. The findings are limited by the study’s exploratory, quantitative nature and small sample, therefore, generalization of the results should be done with care and further research, with a large sample encouraged