Bruce D. Keillor
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2 publications
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162 downloads
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The “5th p” in marketing: corporate political activity and firm performance (an exploratory study of U.S. firms in the global marketplace)
Bruce D. Keillor , William Hauser , Courtney K. Dannemiller -
Social marketing: lessons for managing social media initiatives
Patrick Bateman , Bruce D. Keillor , Jacqueline C. Pike , Brian S. Butler
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