Aziz Babounia

The green supply chain (GSC) has become essential for companies seeking to improve their environmental performance and meet the requirements of sustainable development. This concept is particularly relevant in an era of globalization and growing environmental awareness. The study used a Probit regression method to analyze data collected from Moroccan SMEs. It aimed to examine the impact of different factors, such as economic and energy efficiency, government incentives, stakeholder pressure, managerial age, company size, and profitability, on the adoption of GSC practices. The results showed that economic and energy efficiency, as well as stakeholder pressure, are significant factors positively influencing the adoption of GSCs. When combined with stakeholder pressure, government incentives also have a positive impact. The age of the executive has a negative influence on the adoption of GSC, indicating that younger executives are more likely to adopt these practices. Company size showed no significant impact, while profitability had a positive impact with the adoption of a GSC.

This article examines the impact of adopting SSCQM on the financial performance of companies, based on transaction theory. The main objective of this study is to assess how reducing transactional costs through SSCQM, or within its framework, can improve the financial performance of Moroccan companies. The methodology is based on quantitative analysis, using an econometric model (GLM-Gamma) to test the association between SSCQM adoption and financial performance. The results of the study show that various SSCQM-related practices positively affect companies’ financial performance. Managing sourcing costs significantly improves profit margins. Contracts focusing on quality and sustainability, and minimizing the risk of non-compliance, also boost financial performance. However, the ability to adapt and respond to regulatory changes shows no significant impact. Optimizing production processes and investing in green technologies are proving to be profitable strategies, with significant improvements in financial performance. Customer engagement and transparency and traceability of operations also have a positive impact. These results suggest that SSCQM practices, such as the adoption of green technologies and transparency policies, are beneficial for companies’ financial performance. The originality of the study lies in its approach, which links transaction theory to sustainable supply chain management, an angle little explored in existing literature. The study confirms that SSCQM is an effective strategy for improving corporate financial health by minimizing transactional costs. It recommends integrating SSCQM into companies’ management strategies to boost their competitiveness, financial performance and sustainability.