Alkis Thrassou
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2 publications
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588 downloads
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697 views
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0 books
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Situation Analysis and Strategic Planning: An Empirical Case Study in the UK Beverage Industry
Demetris Vrontis , Alkis Thrassou -
Adaptation Vs. Standardisation in International Marketing - The Country-of-Origin Effect
Demetris Vrontis , Alkis Thrassou
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