Why do users keep coming back to TikTok? Understanding users’ motivation toward the continuous use intention of Chinese adolescent social media users
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Author(s)Jinhua ShaoLink to ORCID Index: https://orcid.org/0009-0009-5498-4782
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Meiling ZhaoLink to ORCID Index: https://orcid.org/0009-0005-2829-6856
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Yan Lyu
,
Yugang Chen
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DOIhttp://dx.doi.org/10.21511/im.19(3).2023.12
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Article InfoVolume 19 2023, Issue #3, pp. 134-144
- 744 Views
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191 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
In recent years, the TikTok platform has made a significant impact in the social media market worldwide, now holding a large market share in the short video service market popular with young people. Despite all this success, there is little research on how Internet users become loyal to TikTok. Hence, this study proposes a framework based on the use and gratification theory to evaluate the antecedents of adolescents’ continuous use motivations and behavior, and how they influence teenagers’ continuous use of TikTok. The survey population for this study was reached both online and offline. A total of 362 adolescent Chinese users of the TikTok platform were surveyed. The results show that self-expression, entertainment, information seeking, communication, and passing time were derived as adolescents’ motivations to use TikTok. Among these motivations, entertainment, communication, and passing time positively affect user satisfaction with TikTok. Furthermore, user satisfaction and loyalty positively affect the intention to continue using TikTok. Finally, this study advances understanding of adolescents’ use motivation of TikTok and provides new reference material for the continuous innovation of the short video format.
Acknowledgment
This study appreciated the partial financial support from Research Project of Anhui University of Science and Technology in 2023 (Project topic: Research on the construction and improvement strategy of mobile shopping experience evaluation system from the perspective of experience economy; Grant number: 2023yjrc30) and Key Research Projects of Humanities and Social Sciences in Colleges and Universities in Anhui Province (Project topic: Research on the Management Mechanism and Practical Path of Anhui Free Trade Zone; Grant number: SK2020A0199).
- Keywords
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JEL Classification (Paper profile tab)M31, M37
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References49
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Tables4
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Figures2
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- Figure 1. Research model
- Figure 2. Structural model with path weight and significance level
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- Table 1. Demographic characteristics of respondents
- Table 2. Results of the measurement model
- Table 3. Discriminant validity
- Table 4. Structural model with path coefficient and significance level
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Influence of employee-manager relationship on employee performance and productivity
Nosipho Pearl Dlamini ,
Sachin Suknunan ,
Anrusha Bhana 
doi: http://dx.doi.org/10.21511/ppm.20(3).2022.03
Problems and Perspectives in Management Volume 20, 2022 Issue #3 pp. 28-42 Views: 3317 Downloads: 697 TO CITE АНОТАЦІЯOrganizational performance can be seen as dependent on employee job performance and productivity. One of the factors that influence employee job performance and productivity is the working relationship between employees and their managers. This paper examines the influence of the relationship between employees and their managers on enhancing employee performance and productivity. The study was conducted in a financial organization based in Durban (South Africa). A quantitative approach was utilized with a census method targeting a total population of 40 administrative employees. A questionnaire was constructed based on the research aims and was administered to all 40 respondents. As a result, the response rate was 65%. Key findings indicated that the relationship between managers and employees did affect employee performance and productivity. A positive relationship with a manager is closely linked to increased motivation and performance, while a negative relationship is linked with poor performance. An overall negative impact and high level of dissatisfaction amongst employees were found due to the current bureaucratic management style that managers adopt in their organization. Thus, it makes employees less productive and decreases their work performance. Furthermore, it was found that employees’ perception of their relationship with managers plays a significant role in predicting job performance. Recommendations for a better working relationship to promote employee performance and productivity include manager-employee training, team building activities, skills development programs for managers, employee rewards and recognition, increased communication platforms, and more consideration for employee well-being.
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The evaluation of content effectiveness within online and offline marketing communications of an enterprise
Ievgenii Ugolkov ,
Oleh Karyy ,
Oleksandr Skybinskyi ,
Olena Ugolkova ,
Volodymyr Zhezhukha
doi: http://dx.doi.org/10.21511/im.16(3).2020.03
The article aims to investigate the role and features of the content and test proposed indicators for evaluating its effectiveness within the marketing enterprise communications with the client using Internet technologies. The differences between traditional content communications and content communications using unifying content have been presented. Based on review of scientific works and statistic data and results of the studies, a system of indicators for evaluating the level of content supply cost-effectiveness is proposed: average cost of attracting one user of website, coefficient of lead generation of the Internet website, average cost of attracting one lead, content effectiveness ratio, average purchase in consequence of content supply, profit from the sale of goods in consequence of content supply, profitability of using the Internet marketing tools. This system of indicators allows monitoring of content effectiveness at key stages of enterprise-customer interaction. The proposed indicators of content effectiveness were tested on two leading enterprises in the field of water purification and water supply in Ukraine: “ZIKO Company” and “BWT Ukraine”. It was concluded that only a high quality of content supply could provide an enterprise with a high level of customer conversion and significant visibility of its website in different search engines.
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Online impulse buying on TikTok platform: Evidence from Indonesia
Nur Rizqi Febriandika ,
Alfinna Putri Utami ,
Afifah Nur Millatina
doi: http://dx.doi.org/10.21511/im.19(3).2023.17
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