Virtual banking and online business
-
DOIhttp://dx.doi.org/10.21511/bbs.12(1).2017.09
-
Article InfoVolume 12 2017, Issue #1, pp. 75-81
- Cited by
- 2227 Views
-
1023 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
Banks play a crucial role in promoting online businesses. Even though e-shoppers have the option of cash-on-delivery, which seems to be secure and trustworthy, still there is an urge for the e-payment schemes, which can only be provided through banks. Banks act as strong and trustworthy intermediaries in the online transactions and they provide a bold opening in the online business. At present, banks have e-payment systems like Internet banking, electronic fund transfers (NEFT/RTGS), plastic money (credit card & debit card) and mobile banking. These systems provide payment to online transactions like online purchases of products, mobile recharges, hotel booking, ticket booking, etc. by considering all types of security measures. For the real working of these e-services, the need of apt infrastructures is an inevitable feature.
This paper examines the efficient utilization of mobile banking by the bank customers who have all the infrastructures for availing the same. The results showed that the majority of the sample customers selected for the study owned a mobile but only few of them use a mobile as their mode of access to banks. They also revealed that the people were comparatively well aware of mobile banking, but its usage level was very low. The mostly used e-settlement with mobile banking was for mobile top-up by urban area customers and rural area customers and there was no significant difference between the urban area and rural area customers regarding the utilization of mobile banking.
Keywords: virtual banking, mobile banking, online business, inter-bank mobile payment system (IMPS).
JEL Classification: L86, L81
-
References29
-
Tables6
-
Figures1
-
- Fig. 1. Number of sample customers of urban area and rural area on utilization of mobile banking
-
- Table 1. Transactions through mobile banking
- Table 2. Distribution of the sample customers by their technological utilization
- Table 3. Awareness status of mobile banking
- Table 4. Usage status of mobile banking
- Table 5. Efficiency status of mobile banking
- Table 6. Extent of utilization of mobile banking on customers of urban area and rural area
-
- Aladwani, M.A. (2001). Online banking: a field study of drivers, development challenges, and expectations, International Journal of Information Management, pp. 213-225.
- Alfandika, N. and Bendick, M. (2015). A SWOT analysis of mobile electronic banking: The Zimbabwe case, International Journal of Electronic Finance, 8, No.2/3/4, pp. 218-238.
- Alpesh, P. (2013). M-Banking and M-Payments: The Next Frontier, Delhi: Deloitte.
- Bankwise volumes in ECS/NEFT/RTGS/Mobile transactions. (2014). Reserve Bank of India.
- Bankwise Volumes in ECS/NEFT/RTGS/Mobile Transactions. (2015). Reserve Bank of India.
- Bichanga, W.O. and Ali, Y.W. (2014). Effects of E-Banking on Growth of Customer Base in Kenyan Banks, International Journal of Research in Management & Business Studies, IJRMBS 2014, 1. pp. 78-85.
- Chugh, V. (2014). Reserve bank of India.
- Durkin, M., Jennings, D., Mulholland G. and Worthington, S. (2008). Key influencers and inhibitors on adoption of the Internet for banking, Journal of Retailing and Consumer Services, 15, pp. 348-357.
- Geethal, K.T. and Malarvizhi, V. (2010). Acceptance Of E-Banking Among Customers - An Empirical Investigation In India, Journal of Management and Science, 2 (11), pp.01-09.
- Khan, Shri H. R. (2011). Banking, electronic payments and road ahead, Reserve Bank of India at the FICCI-IBA conference on Global Banking.
- Laxman, R., Deena, S. and Badiger, S. (2008). Changing Dimensions Of Banking Sector In India, Paradigm Shift In Indian Banking, pp. 70-80.
- Mobile Banking. (2008). Bank of India. Available at: www.bankofindia.co.in/english/mobilebank.aspx.
- Nair, K.N.C. (2006). Banking on Technology to Meet 21st Century Challenges, Contributions, Banknet India, 2, pp. 6-11.
- Nayak, Nath and Goel. (2014). A Study of Adoption Behaviour of Mobile Banking Services by Indian Consumers, International Journal of Research in Engineering & Technology, 2, pp. 209-222.
- Padmasree, K. and Bharathi, D.A. (2012). Analytical Study on Awareness Level of Electronic Banking in Kadapa Town, International Journal of Research in Commerce, Economics & Management, 2, p. 12.
- Rangaswamy, K. and Gopalappa, D.V. (2012). Performance of Various Banking Agencies in India Over A Period of Time, International Journal of Research in Commerce, Economics & Management, 2, pp. 94-98.
- Sadi, A. & Noordin, M.F. (2011). Factors influencing the adoption of M-commerce: An exploratory Analysis, International Conference on Industrial Engineering and Operations Management, pp. 492-498.
- Satish, T.A. (2012). Trends and Challenges before Banking Sector: A Study, International Journal of Research in Commerce, Economics & Management, 2, pp. 140-142.
- Shetty, M. (2015). Mobile banking comes of age.
- Singh, S., Srivastava, V. and Srivastav, R. (2010). Customer Acceptance of Mobile Banking: A Conceptual Framework, SIES Journal of Management, pp. 55-64.
- State Bank of India. (2017).
- Subbarao, P.S. (2007). Changing Paradigm in Indian Banking, Gyan management, 2, pp. 151-160.
- Sudeep S. (2011). Internet banking and customer acceptance: the Indian scenario.
- Sudesh, K. and Bimal, A. (2014). Electronic Banking: An Emerging Way of Customer Services, Research Journal of Management Sciences, 3 (4), April 2014, pp. 1-4.
- Sultan, S. and Sahila, C. (2011). E-Banking Scenario And Its Impact On Customers’ Satisfaction In India, International Journal Of Research In Commerce & Management, 2 (4), pp. 29-34.
- Uppal, R.K. and Kaur, R. (2007). Indian Banking: Moving Towards IT, Journal of Commerce and Trade, 2 (1), pp. 26-32.
- Uppal, R.K. and Kumari, R. (2009), Indian Banking Vision – 2020, Sarup Book publishers pvt. Ltd, New Delhi.
- Vanaraj, V. (2011). Impact of Information Technology on Indian Commercial banks – A comparative study of Kerala and Tamil Nadu, PhD Thesis (IMK – Kerala University).
- Vinayagamoorthy, A. and Sankar, C. (2012). Mobile Banking – An Overview, Advances In Management, 5 (10), pp. 24-29.