The role of tourist satisfaction in mediating destination loyalty: Empirical evidence on natural dye batik in Indonesia
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Author(s)Yohan WismantoroLink to ORCID Index: https://orcid.org/0000-0003-1094-6222
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MG Westri Kekalih SusilowatiLink to ORCID Index: https://orcid.org/0000-0003-1375-6109
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Amalia Nur ChasanahLink to ORCID Index: https://orcid.org/0000-0002-7054-8309
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Bambang SudiyatnoLink to ORCID Index: https://orcid.org/0000-0002-6428-3615
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DOIhttp://dx.doi.org/10.21511/im.20(4).2024.16
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Article InfoVolume 20 2024, Issue #4, pp. 179-191
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15 Downloads
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Creative Commons Attribution 4.0 International License
Tourist satisfaction shows the satisfaction that arises because visitors feel satisfied and happy after visiting a destination. This study aims to examine the role of tourist satisfaction in influencing destination image, emotional experience, and value perception towards destination loyalty of natural dye batik in Indonesia. The research uses a quantitative approach in an uncontrolled environment, with individuals as the unit of analysis. The population consisted of domestic and foreign tourist respondents aged 21 years and over who visited the natural dye batik village, Bayat, Klaten, Indonesia. Data collection was carried out using an online survey method, questionnaires were sent to selected respondents using online Google Forms. The data were collected comprehensively from 200 respondents for descriptive demographic profile analysis. The hypotheses were tested using partial least squares modelling analysis. The results of the study showed a positive influence of destination image, emotional experience, and perceived value on tourist satisfaction (Beta = .423, p < .000; Beta = .087, p < .045, Beta = .368, p < .000). Likewise, destination image, perceived value, and tourist satisfaction have a positive effect on destination loyalty (Beta = .306, p < .000; Beta = .198, p < .009, and Beta = .325, p = .000). This shows that the better the destination image and value perception, and the higher the emotional experience, the higher the tourist satisfaction, and with increasing tourist satisfaction, destination loyalty also increases.
Acknowledgment
We would like to thank the management of natural dyed batik “Kebon Indah”, Bayat Klaten (Mrs. Dalmini and staff) who permitted and facilitated this study, especially in obtaining respondents. We would like to thank our friends at the Udinus Faculty of Economics and Business who provided input to improve the results and reporting of this study and all respondents who directly or indirectly contributed to this research. Hopefully, this study will be useful for developing science and business practice.
- Keywords
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JEL Classification (Paper profile tab)M31, Z32, O14
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References47
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Tables4
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Figures2
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- Figure 1. Hypothetical conceptual model
- Figure 2. Hypothetical causal model results
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- Table 1. Respondent’s profile
- Table 2. Variables measurement
- Table 3. The path coefficient
- Table 4. R2 value
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Role of travel and tourism sector in the attainment of Vision 2030 in Saudi Arabia: An analytical study
Anis Ali ,
Anas A. Salameh
doi: http://dx.doi.org/10.21511/ppm.19(2).2021.23
Problems and Perspectives in Management Volume 19, 2021 Issue #2 pp. 276-290 Views: 2451 Downloads: 471 TO CITE АНОТАЦІЯTourism is the main service industry significantly developing in the world. It is recognized as the critical factor in economic improvement in various countries. Saudi Arabia is one of the oldest and most famous spots for pilgrimage tourism due to its Islamic heritage. The study analyzes data available on the websites of the Saudi government to specify the contribution of travel and tourism revenue to the economy and its trend, occupancy of residential, and transportation capacity. A tourism satisfaction questionnaire was administered online to get the responses of Saudi nationals and residents related to tourism infrastructure, facilities, and other tourism services in Saudi Arabia. Ranks and percentage analysis were applied to get the relational satisfaction of tourists. Index numbers, ratios, percentages, and coefficient of variations were applied to get the trend, yearly fluctuations, variations, weights, and contribution of tourism avenues. There is a positive but low degree correlation between tourism revenue and the GDP of Saudi Arabia for the period from 2010 to 2018. The results indicate either negative or negligibly positive revenue growth of the accommodation/hotel services, food services, and air transportation. Two-thirds of tourists are either strongly satisfied or satisfied with essential and other tourism services and facilities in Saudi Arabia. Apart from tourist satisfaction, the Saudi government may consider a variety of services as per the economic level of the targeted tourists, and softening of visiting visa procedures and fees to enhance tourism revenue of major contributors for the positive and progressive development to the economy.
Acknowledgment
The authors would like to thank the Deanship of Scientific Research, Prince Sattam Bin Abdulaziz University, Alkharj, Saudi Arabia, for providing financial support to complete this project (Project No: 2020/02/16978). -
Assessing information systems success: a respecification of the DeLone and McLean model to integrating the perceived quality
Yanuar Nugroho ,
Ari Prasetyo
doi: http://dx.doi.org/10.21511/ppm.16(1).2018.34
Problems and Perspectives in Management Volume 16, 2018 Issue #1 pp. 348-360 Views: 1966 Downloads: 727 TO CITE АНОТАЦІЯDeLone and McLean (1992) model of information systems success has received much attention amongst researchers. This study aimed to respecify and validate the DeLone and McLean model (2003) by proposing a social exchange theory for underlying changes in the direction of perceived quality and adding perceived value variables suggested by Wang (2008). The purpose of this study was to obtain a better understanding of information system of the user perception when using organization’s information systems. Therefore, a model for testing the information systems success was formed.
The primary data used in this study were collected from 102 respondents who apply accounting software in their companies (end-user computing). Companies that were used as samples in this study were the ones that created or developed accounting software by themselves. 27 questionnaires were obtained by mail survey accompanied with a contact-person approach.
All of the hypotheses tested were found to be significantly supported. The model provided strong support for the relationships between perceived quality, perceived value, user satisfaction, and net benefits. Information and system quality has been shown as a proxy that affects service quality. Information quality, system quality, and service quality cause the formation of perceived value and, then, this perceived value will affect user satisfaction and net benefits. The characteristics of information systems are an important aspect that researchers should concern when testing the information systems success. -
Destination image and its consequences in the perspective of four-stage loyalty model (an empirical evidence from visitors of Tarakan City, Indonesia)
Marso ,
Sri Gunawan
doi: http://dx.doi.org/10.21511/ppm.16(2).2018.25
Problems and Perspectives in Management Volume 16, 2018 Issue #2 pp. 269-278 Views: 1396 Downloads: 285 TO CITE АНОТАЦІЯThe study was conducted to test the postulate of four-stage loyalty model through the concept of destination image to represent cognitive component, satisfaction for affective aspect, and intention loyalty as the representative of conative component. The sample in this research was 102 tourists who visited Tarakan City, Indonesia in November 2016. The structural equation model showed that destination image was satisfaction antecedent, and satisfaction was the antecedent of intention loyalty. The impact of destination image towards intention loyalty was fully mediated by satisfaction. Theoretically, this research result had the implication in developing loyalty theory, while the managerial implication was beneficial to increase visitors loyalty to Tarakan City as a tourism destination.
