The role of innovation in business strategy as a competitive advantage: Evidence from Indonesian MSMEs
-
DOIhttp://dx.doi.org/10.21511/ppm.21(1).2023.09
-
Article InfoVolume 21 2023, Issue #1, pp. 92-106
- Cited by
- 1524 Views
-
413 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
The rapidly changing business climate and competition that has been getting stricter demand companies to have a proper strategy to grow and sustain their business. The objective of this quantitative study is to analyze the benefits of innovation in business strategy to create a competitive advantage for micro, small and medium enterprises (MSME). Inferential statistical analysis was performed on three mediating variables: people innovation, process innovation, and product innovation, in their involvement in business strategies as an independent variable, against competitive advantage as a dependent variable. Twenty-nine MSMEs in Indonesia were used as a sample of this study to examine four hypotheses. Thirty indicators of five variables were transformed into 50 questions in a Likert-scale questionnaire distributed to selected respondents using purposive sampling. The results of the T-test show that business strategy has a significant effect on competitive advantage, which means that business strategy without innovations creates only 20.2% of its competitive advantage. On the other hand, Sobel test results demonstrate that innovations significantly mediate the influence of business strategies on companies’ competitive advantages. Finally, product innovation potentially increases the competitive advantages by 53.1%, followed by process innovation and people innovation by 47.2% and 44.5%.
Acknowledgment
The author would like to express special gratitude to the Department of Industrial Engineering at Universitas Kristen Krida Wacana, who supported this investigation, as well as all participating MSMEs. This study received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.
- Keywords
-
JEL Classification (Paper profile tab)J24, L25, M13, O14, O31
-
References45
-
Tables12
-
Figures4
-
- Figure 1. Conceptual framework
- Figure 2. Sobel test results for H2
- Figure 3. Sobel test results for H3
- Figure 4. Sobel test results for H4
-
- Table 1. Research variables and indicators
- Table 2. Profile of participated MSMEs
- Table 3. Normality test for the 1st regression
- Table 4. Multicollinearity test for the 1st regression
- Table 5. Glejser’s heteroscedasticity for the 1st regression
- Table 6. Normality test for the 2nd regression
- Table 7. Multicollinearity test for the 2nd regression
- Table 8. Glejser’s heteroscedasticity for the 2nd regression
- Table 9. Path analysis for the 1st regression
- Table 10. Path analysis for the 2nd regression
- Table 11. Summary of direct and indirect effects
- Table 12. T-test for the H1
-
- Adam, N. A., & Alarifi, G. (2021). Innovation practices for survival of small and medium enterprises (SMEs) in the COVID-19 times: The role of external support. Journal of Innovation and Entrepreneurship, 10(15), 1-22.
- Aini, E. K., Shen, D. C. L., Musadieq, M. A., & Handayani, S. R. (2013). The role of innovation capability on business performance at small-medium enterprises. Profit: Jurnal Administrasi Bisnis, 7(1), 101-112.
- Akram, K., Siddiqui, S. H., Nawaz, M. A., Ghauri, T. A., & Cheema, A. K. H. (2011). Role of knowledge management to bring innovation: An integrated approach. International Bulletin of Business Administration, 11(1), 121-134.
- Alalie, H. M., Harada, Y., & Noor, I. M. (2018). The challenges of creating sustainable competitive advantage in the banking industry in Iraq. World Journal of Business and Management, 4(2), 1-15.
- Ashok, M., Narula, R., & Martinez-Noya, A. (2016). How do collaboration and investments in knowledge management affect process innovation in services? Journal of Knowledge Management, 20(5), 1004-1024.
- Barbosa, L. C. F. M., de Oliveira, O. J., & Santos, G. (2018). Proposition for the alignment of the integrated management system (quality, environmental and safety) with the business strategy. International Journal for Quality Research, 12(4), 925-940.
- Caloghirou, Y., Giotopoulos, I., Korra, E., & Tsakanikas, A. (2018). How do employee training and knowledge stocks affect product innovation? Economics of Innovation and New Technology, 27(4), 343-360.
- Cantwell, J. (2017). Innovation and international business. Industry and Innovation, 24(1), 41-60.
- Catriana, E. (2022, February 24). Kemenkop UKM: Sudah 17,25 Juta UMKM yang Terhubung ke Platform Digital. Kompas. (In Indonesian).
- Christensen, C. M., Bartman, T., & Bever, D. (2016). The hard truth about business model innovation. MIT Sloan Management Review, 58(1), 31-40.
- Dai, X., & Cheng, L. (2018). The impact of product innovation on firm-level markup and productivity: Evidence from China. Applied Economics, 50(42), 4570-4581.
- Edwards-Schachter, M. (2018). The nature and variety of innovation. International Journal of Innovation Studies, 2(2), 65-79.
- Fatemi, F. (2016, December 29). People, Process, Product: How to Emphasize Each for Rapid Growth. Forbes.
- Gherghina, S. C., Botezatu, M. A., Hosszu, A., & Simionescu, L. N. (2020). Small and medium-sized enterprises (SMEs): The engine of economic growth through investments and innovation. Sustainability, 12(1), 347.
- Gronum, S., Steen, J., & Verreynne, M. (2016). Business model design and innovation: Unlocking the performance benefits of innovation. Australian Journal of Management, 41(3), 585-605.
- Hamza, L. M., & Agustien, D. (2019). Pengaruh perkembangan usaha mikro, kecil, dan menengah terhadap pendapatan nasional pada sektor UMKM di Indonesia. Jurnal Ekonomi Pembangunan, 8(2), 215-228. (In Indonesian).
- Herlinawati, E., & Machmud, A. (2020). The effect of innovation on increasing business performance of SMEs in Indonesia. WSEAS Transactions on Business and Economics, 17(7), 51-57.
- Ilmudeen, A., & Bao, Y. (2020). IT strategy and business strategy mediate the effect of managing IT on firm performance: Empirical analysis. Journal of Enterprise Information Management, 33(6), 1357-1378.
- Juminawati, S., Hamid, A., Amalia, E., Mufraini, M. A., & Mulazid, A. S. (2021). The effect of micro, small and medium enterprises on economic growth. Budapest International Research and Critics Institute Journal, 4(3), 5697-5704.
- Karel, S., Adam, P., & Radomír, P. (2013). Strategic planning and business performance of micro, small and medium-sized enterprises. Journal of Competitiveness, 5(4), 57-72.
- Kogabayev, T., & Maziliauskas, A. (2017). The definition and classification of innovation. Holistica, 8(1), 59-72.
- Lasisi, T. T., Ozturen, A., Eluwole, K. K., & Avci, T. (2020). Explicating innovation-based human resource management’s influence on employee satisfaction and performance. Employee Relations, 42(6), 1181-1203.
- Lemonis, M. (2022). What People/Process/Product Means & How It Can Help Your Business. Marcus Business Learning.
- Mahdi, M. I. (2022, January 19). Berapa Jumlah UMKM di Indonesia? DataInIndonesia.
- Maier, D. (2018). Product and process innovation: A new perspective on the organizational development. International Journal of Advanced Engineering and Management Research, 3(6), 132-138.
- Nguyen-Thi, T. U., & Mothe, C. (2010.). The link between non-technological innovations and technological innovation. European Journal of Innovation Management, 13(3), 313-332.
- Nurhaliza, S. (2022, January 14). Peran dan Potensi UMKM 2022 sebagai Penyumbang PDB Terpenting di RI. (In Indonesian).
- Pereira, C. S., & Romero, F. C. C. (2013). Non-technological innovation: Current issues and perspectives. Independent Journal of Management and Production, 4(1), 360-376.
- Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press.
- Qosasi, A., Permana, E., Muftiadi, A., Purnomo, M., & Maulina, E. (2019). Building SMEs’ competitive advantage and the organizational agility of apparel retailers in Indonesia: The role of ICT as an initial trigger. Gadjah Mada International Journal of Business, 21(1), 69-90.
- Sabihaini, S., & Prasetio, J. E. (2020). Competitive strategy and business environment on SMEs performance in Yogyakarta, Indonesia. International Journal of Management, 11(8), 1370-1378.
- Sartori, R., Favretto, G., & Ceschi, A. (2013). The relationships between innovation and human and psychological capital in organizations: A review. The Innovation Journal, 18(3), 1-18.
- Scafuto, I. C., Belfort, A. C., Teixeira, G., & Maccari, E. A. (2018). Process innovation: A surfing manufacturer case study. International Journal of Innovation, 6(1), 16-37.
- Strakova, J., Simberova, I., Partlova, P., Vachal, J., & Zich, R. (2021). The value chain as the basis of business model design. Journal of Competitiveness, 13(2), 135-151.
- Susanto, A. B., & Wasito, W. (2017). Improve the performance of SMEs through innovation strategies in developing countries. International Journal of Scientific & Technology Research, 6(10), 282-285.
- Timotius, E., & Octavius, G. S. (2021). Global changing of consumer behavior to retail distribution due to pandemic of COVID-19: A systematic review. Journal of Distribution Science, 19(11), 69-80.
- Tobing, D. S. K., Fathorazzi, M., & Wulandari, G. A. (2018). Mapping the competitive advantage of SMEs in East Java, Indonesia. Jurnal Dinamika Manajemen, 9(1), 23-32.
- Varadarajan, R. (2018). Innovation, innovation strategy, and strategic innovation. In Innovation and Strategy (pp. i-xxi). Bingley: Emerald Publishing Limited.
- Vey, K., Fandel-Meyer, T., Zipp, J. S., & Schneider, C. (2017). Learning & development in times of digital transformation: Facilitating a culture of change and innovation. International Journal of Advanced Corporate Learning, 10(1), 22-32.
- Waribugo, S., Wilson, O. C., & Akpan, E. E. (2016). The impact of knowledge management on product innovation of manufacturing firms in Nigeria. Information and Knowledge Management, 6(6), 78-87.
- Widya-Hasuti, A., Mardani, A., Streimikiene, D., Sharifara, A., & Cavallaro, F. (2018). The role of process innovation between firm-specific capabilities and sustainable innovation in SMEs: Empirical evidence from Indonesia. Sustainability, 10(7), 2244.
- Winarso, W. (2019). Bisnis Kreatif dan Inovasi. Makassar: Yayasan Barcode. (In Indonesian).
- Yuan, Y., Lu, L. Y., Tian, G., & Yu, Y. (2020). Business strategy and corporate social responsibility. Journal of Business Ethics, 162(2), 359-377.
- Yuliansyah, Y., Gurd, B., & Mohamed, N. (2017). The significant of business strategy in improving organizational performance. Humanomics, 33(1), 56-74.
- Žižlavský, O. (2013). Past, present and future of the innovation process. International Journal of Engineering Business Management, 5(1), 1-8.