The influence of culture on marketing communications: critical cultural factors influencing South African and German businesses

Published April 1, 2014
Author(s)
Marcel Schnalke ,

Link to ORCID Index: https://orcid.org/0000-0001-7927-1767

Roger B. Mason
Article Info
Volume 12 2014, Issue #1 (cont.)
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Problems and Perspectives in Management

Problems and Perspectives in Management

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