Articles tagged with: loyalty

Inbound social media marketing and increased sales in SMEs: a correlational study in the pet food industry

Boris John Vasquez-Reyes, Franklin Cordova-Buiza
Innovative Marketing Volume 20 2024, Issue #3

Incorporating new variables into a model of brand extension in fast fashion

Jitka Burešová, Roman Vavrek
Innovative Marketing Volume 20 2024, Issue #2

Inbound marketing and customer loyalty in the tourism sector

Luis Miguel Saavedra-Azabache, Gaby Jesús Vilchez-Linares, Segundo Edwin Cieza-Mostacero
Innovative Marketing Volume 20 2024, Issue #1

Determinants affecting trust, satisfaction, and loyalty: A case study of low-cost airlines in Indonesia

Raihanah Daulay, Roswita Hafni, Satria Mirsya Affandy Nasution, Jufrizen, Muhammad Irfan Nasution
Innovative Marketing Volume 20 2024, Issue #1

The role of social media marketing (SMM) in building frozen food brand loyalty

Yokie Radnan Kristiyono, Hendrawan Supratikno, Evo Sampetua Hariandja
Innovative Marketing Volume 19 2023, Issue #4

Job satisfaction and organizational commitment in Syrian refugee textile enterprises: A case study from Turkey

Gokce Uygur, Ayse Gunaltay, Ildiko Rudnak
Problems and Perspectives in Management Volume 21 2023, Issue #4

Culture and relationship marketing in neighborhood stores: Analysis of a peripheral region in Colombia

Juan Manuel Andrade Navia, Dagoberto Páramo Morales, Elías Ramírez Plazas
Innovative Marketing Volume 19 2023, Issue #3

E-banking quality and customer loyalty: The mediating role of customer satisfaction

Ephrem Habtemichael Redda
Banks and Bank Systems Volume 18 2023, Issue #2

Inbound marketing strategy on social media and the generation of experiences in fast food consumers

Boris John Vasquez-Reyes, Fiorela Judith Bravo-Martinez, Jose Antonio Coral-Morante, Franklin Cordova-Buiza
Innovative Marketing Volume 19 2023, Issue #2
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