Social norms moderating the attitude-intention relationship in adopting sustainable products
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Received October 6, 2023;Accepted December 5, 2023;Published December 22, 2023
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Author(s)Link to ORCID Index: https://orcid.org/0009-0004-5511-7756Link to ORCID Index: https://orcid.org/0000-0001-9078-394X
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DOIhttp://dx.doi.org/10.21511/im.19(4).2023.23
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Article InfoVolume 19 2023, Issue #4, pp. 284-296
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Cited by3 articlesJournal title:Article title:DOI:Volume: / Issue: / First page: / Year:Contributors:Journal title:Article title:DOI:Volume: / Issue: / First page: / Year:Contributors:Journal title: Problems and Perspectives in ManagementArticle title: Role of government policy in food security: Economic and demographic challengesDOI: 10.21511/ppm.22(2).2024.38Volume: 22 / Issue: 2 / First page: 488 / Year: 2024Contributors: Eldar Guliyev, Bayali Atashov, Aygun Guliyeva
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Rapid economic growth, global consumption patterns, and prevailing human practices are primary contributors to environmental degradation. This study aims to understand the moderating role played by social norms in shaping consumer attitudes and their intention to buy sustainable personal care products. Psychosocial factors related to the environment, including environmental orientation, environmental knowledge, and perceived environmental responsibility, were taken as independent variables. The research population includes urban educated consumers in the region of Delhi, the capital of India. The survey instrument was shared among 390 participants via e-mail, Google Groups, and other social networking sites. The data from 238 respondents using the convenience sampling technique were collected, and AMOS structural equation modeling (Version 23.0) was used for analysis. The results validate the role of social norms as a moderator in the association between attitude (β = 0.186, p < 0.05) and intentions (β = 0.215 at p < 0.05) to acquire sustainable personal care products. The results also indicated a positive relationship between consumer attitude and purchase intention (β = 0.301, p < 0.01). The findings suggest a positive correlation between an individual’s environmental orientation, knowledge and responsibility, and inclination toward sustainable personal care products. The study shows a significant positive impact of environmental orientation on attitude toward sustainable personal care products (β = 0.332, p < 0.01). Also, a positive association between environmental knowledge and attitude (β = 0.291, p < 0.01) and perceived environmental responsibility (β = 0.227, p < 0.05) was observed.
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JEL Classification (Paper profile tab)D12, M31, Q01
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References62
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Tables6
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Figures1
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- Figure 1. Conceptual model
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- Table 1. Descriptive statistics of the sample
- Table 2. Descriptive data of the constructs
- Table 3. Standardized loadings of items on each of the constructs
- Table 4. Measurement model with validity and reliability
- Table 5. Path coefficients for the direct effects between constructs
- Table A1. Study constructs
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Conceptualization
Aastha Anand, Meghna Sharma
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Data curation
Aastha Anand
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Formal Analysis
Aastha Anand
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Investigation
Aastha Anand, Meghna Sharma
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Methodology
Aastha Anand, Meghna Sharma
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Project administration
Aastha Anand, Meghna Sharma
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Resources
Aastha Anand
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Software
Aastha Anand
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Validation
Aastha Anand, Meghna Sharma
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Visualization
Aastha Anand
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Writing – original draft
Aastha Anand
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Writing – review & editing
Aastha Anand, Meghna Sharma
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Supervision
Meghna Sharma
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Conceptualization
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Financial sustainability management of the insurance company: case of Ukraine
Ruslana Pikus , Nataliia Prykaziuk , Mariia Balytska doi: http://dx.doi.org/10.21511/imfi.15(4).2018.18Investment Management and Financial Innovations Volume 15, 2018 Issue #4 pp. 219-228 Views: 3506 Downloads: 293 TO CITE АНОТАЦІЯIn the current conditions of the Ukrainian economy, which is characterized by crisis phenomena and frequent changes in legislation, the insurance organizations are facing a number of difficulties in maintaining their financial sustainability. Moreover, these processes take place under the increased requirements for solvency of insurers. However, a significant part of domestic insurance companies is financially unstable, which is conditioned not only by the lack of funds, but also by the low level of management. This situation hinders the further development of the insurance market in Ukraine and has a negative impact on all areas of the domestic financial system and prevents it from successful integration into the European financial field. In order to address this problem, it is necessary to distinguish the key groups of risks that affect the financial sustainability of insurance organizations, among which there are the following: insurance, strategic, market risk, risk of inefficient capital structure, risk of limiting the insurance company’s liquidity, tax risk, investment risk, operational risk, the risk of ineffective organizational structure of the enterprise, and information risk. It should be noted that under conditions of changing environment, the impact of these risks only increases, and therefore the task of minimizing the impact of these risks on the activities of insurance companies is highly important. Accordingly, the authors of the article proposed a four-stage strategy to manage the financial sustainability of the insurance company, the purpose of which is to identify the risks of limiting the insurer’s financial sustainability, their qualitative and quantitative assessment, as well as the development and implementation of appropriate measures to minimize and eliminate unacceptable consequences.
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The risk management practices in the manufacturing SMEs in Cape Town
Clinton Mbuyiselo Sifumba , Kevin Boitshoko Mothibi , Anthony Ezeonwuka , Siphesande Qeke , Mamorena Lucia Matsoso doi: http://dx.doi.org/10.21511/ppm.15(2-2).2017.08Problems and Perspectives in Management Volume 15, 2017 Issue #2 (cont. 2) pp. 386-403 Views: 3366 Downloads: 531 TO CITE АНОТАЦІЯRisk management is one of the prominent issues which are pivotal to the success of a business and may adversely affect profitability if not properly practised. Therefore, the main objective of this paper was to determine risk management practices in manufacturing SMEs in Cape Town. The research conducted was quantitative in nature and constituted the collection of data from 74 SME leaders, all of whom had to adhere to a list of strict delineation criteria. All data collected were thoroughly analyzed through means of descriptive statistics. From the findings made, it is clear that SMEs in the manufacturing sector do in fact understand risk management initiatives applicable to ‘manage’ their respective businesses towards sustainability, but not to a large extent. It was found that respondents are unaware of the elements which make risk management effective, which ultimately aids to the development of problems for SMEs. All employees, managers and owners must coordinate their efforts together to identify and manage organizational risks within their ambit to obtain total risk coverage, as well as provide assurance that these risks are effectively managed from a coordinated approach. Further studies may be carried out to identify measures that can be taken to improve the effectiveness of risk management practices in SMEs.
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Green product buying intentions among young consumers: extending the application of theory of planned behavior
Andhy Setyawan , Noermijati Noermijati , Sunaryo Sunaryo , Siti Aisjah doi: http://dx.doi.org/10.21511/ppm.16(2).2018.13Problems and Perspectives in Management Volume 16, 2018 Issue #2 pp. 145-154 Views: 3221 Downloads: 1083 TO CITE АНОТАЦІЯThis research reveals the factors explaining the purchase intention toward green products among young consumers. Young consumers are beginner consumers who are going to play an important role to take a responsibility in preserving the environment. Theory of Planned Behavior (TPB) is selected as the main theoretical framework in this research alongside some other variables (environmental concern, environmental knowledge, and willingness to pay), which are added in the research model to expand TPB application. Three hundred and twenty-six respondents were interviewed through a survey and the data are analyzed using Structural Equation Modeling (SEM).
The findings illustrated that not every explanatory variable influenced the purchase intention toward green products among young consumers. Environmental concern and attitude did not influence the purchase intention toward green products among young consumers.