Social media usage and competitive advantage of nascent agro-allied firms
-
DOIhttp://dx.doi.org/10.21511/ppm.19(4).2021.32
-
Article InfoVolume 19 2021, Issue #4, pp. 395-407
- Cited by
- 653 Views
-
185 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
The clear decreasing survival rate of nascent firms and their inability to compete favorably owing to increasing competition in their internal and external environment was the motivation for this study. Hence, the paper addressed fundamental issues on nascent firms’ competitiveness through examining the direct and indirect influence of social media usage and technological infrastructure capability, respectively. Sample data of 265 nascent firm managers in the agro-allied sector were collected and analyzed with the aid of Hayes Regression Process Macro. The results showed that social media positively affects the competitive advantage of nascent firms. Further, the study found that technological infrastructure capability significantly affects the competitive advantage of nascent firms. The study found that technological infrastructure capability positively mediates the relationship between social media usage and nascent agro-allied firms’ competitive advantage. The study advances the need for a change in the way nascent firms adopt social media and advocate that the use of social media can be supported through developing a gradual knowledge of technological innovation that is within the confines of the firms’ resources.
- Keywords
-
JEL Classification (Paper profile tab)M13, Q12
-
References68
-
Tables3
-
Figures1
-
- Figure 1. Confirmatory factor result
-
- Table 1. Demographic characteristics
- Table 2. Reliability and validity of constructs
- Table 3. Direct and indirect relationships between variables
-
- Ahmad, S. Z., Abu Bakar, A. R., & Ahmad, N. (2019). Social media adoption and its impact on firm performance: the case of the UAE. International Journal of Entrepreneurial Behavior & Research, 25(1), 84-111.
- Aimiuwu, E. E. (2012). Building a competitive edge through social media. Proceedings of the Conference on Information Systems Applied Research. New Orleans Louisiana, USA.
- Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N. I., & Mohd Shuib, N. L. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems, 115(3), 570-588.
- Al Bakri, A. A. (2017). The impact of social media adoption on competitiveness in the small and medium enterprises. International Journal of Business Innovation and Research, 13(2).
- Al Tawara, A., & Gide, E. (2017). A comprehensive literature review on the adoption of social media marketing in some retailers in Jordan. International Journal of Business and Management Studies, 6(1), 221-256.
- Alexy, O. T., Block, J. H., Sandner, P., & Ter Wal, A. L. (2012). Social capital of venture capitalists and start-up funding. Small Business Economics, 39(4), 835-851.
- Aswani, R., Kar, A. K., & Ilavarasan, P. V. (2018). Detection of spammers in twitter marketing: a hybrid approach using social media analytics and bio inspired computing. Information Systems Frontiers, 20(3), 515-530.
- Bagozzi, R., & Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Sciences, 16(1), 74-94.
- Balkrishna, B. B., & Deshmukh, A. A. (2017). A study on role of social media in agriculture marketing and its scope. Global Journal of Management and Business Research, 17(1), 33-35.
- Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
- Bhagat, P., Klein, A., & Sharma, V. (2009). The impact of new media on internet-based group consumer behavior. Journal of the Academy of Business & Economics, 9(3), 83-94.
- Brush, C. G., & Vanderwerf, P. A. (1992). A comparison of methods and sources for obtaining estimates of new venture performance. Journal of Business Venturing, 7(2), 157-170.
- Bulankulama, S. W. G. K., Khatibi, A., & Shokri, T. S. D. M. (2014). The effect of utilization of social media for competitiveness in Sri Lankan hotel industry. International Journal for Innovation Education and Research, 2(12), 127-132.
- Byrd, T. A., & Turner, D. E. (2001). An exploratory examination of the relationship between flexible IT infrastructure and competitiveness. Information and Management, 39(1), 41-52.
- Carsrud, A. L., & Brännback, M. (2007). Entrepreneurship. Westport, CT: Greenwood Press.
- Carter, N. M., Gartner, W. B., & Reynolds, P. D. (1996). Exploring start-up event sequences. Journal of Business Venturing, 11(3), 151-166.
- Centobelli, P., Cerchione, R., & Esposito, E. (2017). Knowledge management in startups: Systematic literature review and future research agenda. Sustainability, 9(3), 361.
- Chuang, S.-H. (2004). A resource-based perspective on knowledge management capability and competitiveness: an empirical investigation. Expert Systems with Applications, 27(3), 459-465.
- Cooper, A. C., Gimeno-Gascon, F. J., & Woo, C. Y. (1994). Initial human and financial capital as predictors of new venture performance. Journal of Business Venturing, 9(5), 371-395.
- Creswell, J. W. (2014). Research Design: Qualitative, Quantitative and Mixed Methods Approaches (4th ed.). Thousand Oaks, CA: Sage.
- Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technological. MIS Quarterly, 13(3), 319-340.
- Dodokh, A., & Al-Maaitah, M. A. (2019). Impact of social media usage on organizational performance in the Jordanian Dead Sea cosmetic sector. European Journal of Business and Management, 11(2), 75-91.
- Filho, C. P. M., Caleman, S. M. Q., & Cunha, C. F. (2017). Governance in agribusiness organizations: Challenges in the management of rural family firms. Revista de Administraco, 52(1), 81-92.
- Fornell, C., & Larcker, D. F. (1981). Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics. Journal of Marketing Research, 18(3), 382-388.
- García Sánchez, E., García Morales, V. J., & Martín-Rojas, R. (2017). Do social networks and technological capabilities help knowledge management? Journal of Technology Management & Innovation, 12(4), 65-69.
- Garcia-Morales, V. J., Martín-Rojas, R., & Lardón-López, M. E. (2018). Influence of social media technologies on organizational performance through knowledge and innovation. Baltic Journal of Management, 13(3), 345-367.
- Gold, A. H., Malhotra, A., & Segars, A. H. (2001). Knowledge management: An organizational capabilities perspective. Journal of Management Information Systems, 18(1), 185-214.
- Gruber, M. (2007). Undercovering the value of planning in new venture creation: A process and contingency perspective. Journal of Business Venturing, 22(6), 782-807.
- Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed.). New York: Pearson.
- Hair, Jr. J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). Thousand Oaks: Sage.
- Isichei, E. E., Agbaeze, K. E., & Odiba, M. O. (2020). Entrepreneurial orientation and performance in SMEs: The mediating role of structural infrastructure capability. International Journal of Emerging Markets, 15(6), 1219-1241.
- Jurado, E. B., Uclés, D. F., Moral, A. M., & Viruel, M. J. M. (2019). Agri-food companies in the social media: A comparison of organic and non-organic firms. Economic Research-Ekonomska Istraživanja, 32(1), 321-334.
- Kavalić, M., Nikolić, M., Radosav, D., Stanisavljev, S., & Pečujlija, M. (2021). Influencing factors on knowledge management for organizational sustainability. Sustainability, 13(3), 1497.
- Khalifa, M., & Liu, V. (2003). Determinants of successful knowledge management programs. Electronic Journal of Knowledge Management, 1(2), 103-112.
- Khamali, R., Thairu, & Wanja, R. (2018). Influence of social media on knowledge sharing practices in Kenyan universities: A case of Strathmore University. Strategic Journal of Business and Change Management, 5(4), 1816-1836.
- Khan, A., & Woosley, J. M. (2011). Comparison of contemporary technological acceptance models and evaluation of the best fit for health industry organizations. International Journal of Computer Science Engineering and Technological, 1(11), 709-717.
- Kim, W. G., Lim, H., & Brymer, R. A. (2015). The effectiveness of managing social media on hotel performance. International Journal of Hospitality Management, 44, 165-171.
- Kwayu, S., Lal, B., & Abubakre, M. (2018). Enhancing organisational competitiveness via social media: A strategy as practice perspective. Information System Frontiers, 20, 439-456.
- Liang, Y. E., & Yuan, S. T. D. (2016). Predicting investor funding behavior using crunchbase social network features. Internet Research, 26(1), 74-100.
- Majchrzak, A., & Malhotra, A. (2016). Effect of knowledge-sharing trajectories on innovative outcomes in temporary online crowds. Information Systems Research, 27(4), 685-703.
- Martin-Rojas, R., Garcia-Morales, V. J., & Bolivar-Ramos, M. T. (2013). Influence of technological support, skills and competencies, and learning on corporate entrepreneurship in European technology firms. Technovation, 33(12), 417-430.
- McCann, M., & Barlow, A. (2015). Use and measurement of social media for SMEs. Journal of Small Business and Enterprise Development, 22(2), 273-287.
- Meihami, B., & Meihami, H. (2013). Knowledge management a way to gain a competitiveness in firms (evidence of manufacturing companies). International Letters of Social and Humanistic Sciences, 14(1), 80-91.
- Meso, P., & Smith, R. (2000). A resource-based view of organizational knowledge management systems. Journal of Knowledge Management, 4(3), 224-234.
- Mills, A. M., & Smith, T. A. (2011). Knowledge management and organizational performance: A decomposed view. Journal of Knowledge Management, 15(1), 156-171.
- Mohammedhussen, M. I., & Abdulnasir, A. M. (2020). Social media, business capabilities and performance: A review of literature. African Journal of Business Management, 14(9), 271-277.
- Morris, W., & James, P. (2017). Social media, an entrepreneurial opportunity for agriculture-based enterprises. Journal of Small Business and Enterprise Development, 24(4), 1028-1045.
- Nord, J. H., Paliszkiewicz, J., & Koohang, A. (2014). Using social technologies for competitiveness: Impact on organizations and higher education. Journal of Computer Information Systems, 55(1), 92-104.
- Oraka, E. O., Ocholi, A., & Ater, P. I. (2017). Social impact of agro-allied industries on the rural dwellers in Benue state, Nigeria. Journal of Agribusiness and Rural Development, 43(1), 157-162.
- Paniagua, J., & Sapena, J. (2014). Business performance and social media: Love or hate? Business Horizons, 57(6), 719-728.
- Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903.
- Porter, M. E. (1994). The Role of Location in Competition. International Journal of the Economics of Business, 1(1), 35-40.
- Pucci, T., Casprini, E., Nosi, C., & Zanni, L. (2019). Does social media usage affect online purchasing intention for wine? The moderating role of subjective and objective knowledge. British Food Journal, 121(2), 275-288.
- Reynolds, P. D. (2007). New firm creation in the United States A PSED I overview. Foundations and Trends in Entrepreneurship, 3(1), 1-150.
- Reynolds, P. D., & Curtin, R. (2008). Business creation in the United States: Panel study of entrepreneurial dynamics II initial assessment. Foundations and Trends in Entrepreneurship, 4(1), 155-169.
- Ruggles, R. (1998). The state of the notion: knowledge management in practice. California Management Review, 40(3), 80-89.
- Schultz, R. J., Schwepker Jr, C. H., & Good, D. J. (2012). Social media usage: an investigation of B2B salespeople. American Journal of Business, 27(2), 174-194.
- Seleim, A., & Khalil, O. (2007). Knowledge management and organizational performance in the Egyptian software firms. International Journal of Knowledge Management, 3(4), 37-66.
- Suleiman, M. M., Ogakason, R. O., & Faruk, N. B. (2018). Influence of social media in promoting farmers’ participation in agriculture. Nigerian Journal of Agricultural Extension, 19(1), 56-62.
- Tabachnick, B. G., & Fidell, L. S. (2001). Using Multivariate Statistics (4th ed.). Boston: Allyn and Bacon.
- Tajvidi, R., & Karami, A. (2021). The effect of social media on firm performance. Computers in Human Behavior, 115, 105174.
- Torabi, F., & El-Den, J. (2017). The impact of knowledge management on organizational productivity: A case study on Koosar Bank of Iran. Procedia Computer Science, 124, 300-310.
- Wamba, S. F., & Carter, L. (2014). Social media tools adoption and use by SMEs: An empirical study. Journal of Organizational and End User Computing, 26(1), 1-16.
- Wang, W.-C., Lin, C.-H., & Chu, Y.-C. (2011). Types of Competitive Advantage and Analysis. International Journal of Business and Management, 6(5), 100-104.
- Zack, M. H. (1999). Developing a knowledge strategy. California Management Review, 41(3), 125-145.
- Zhang, J., & Piramuthu, S. (2018). Product recommendation with latent review topics. Information Systems Frontiers, 20(3), 617-625.
- Zhang, Y. (2015). The contingent value of social resources: Entrepreneurs’ use of debt financing sources in western china. Journal of Business Venturing, 30(3), 390-406.
- Zhu, D., Lin, C. T., & Hsu, Y. (2012). Using the technological acceptance model to evaluate user attitude and intention of use for online games. Total Quality Management & Business Excellence, 23(7-8), 965-980.