Security perception of e-banking users in India: an analytical hierarchy process
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Author(s)Mahesh KumarLink to ORCID Index: https://orcid.org/0000-0003-4017-4892
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Sanjay GuptaLink to ORCID Index: https://orcid.org/0000-0002-6590-5025
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DOIhttp://dx.doi.org/10.21511/bbs.15(1).2020.02
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Article InfoVolume 15 2020, Issue #1, pp. 11-20
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- 1252 Views
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383 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
When choosing online financial transactions, security is a paramount concern of users. Three categories of banks in India, namely public, private and foreign banks, have a completely different focus on technology and capabilities. The study aims at investigating e-banking users’ perception with regard to online risk for public, private and foreign banks. Online risk perception for the abovementioned banks was assessed on three major risk parameters, i.e. security aspect, privacy aspect, and trust; using a multiple-criteria decision-making tool, called the Analytical Hierarchy Process (AHP). The outcomes indicate that security risk is paramount among various aspects of perceived risk, followed by privacy and trust concern. Moreover, public sector banks are perceived to be the safest in this aspect. Public sector banks are also considered to be benign in terms of privacy and trust. Given the general user’s perception of risk generated by all the three risk parameters taken together, public sector banks are perceived to be the most secure, followed by private and foreign banks. The findings of this study have various implications for both research and practice. Private and foreign banks in India may adopt appropriate marketing strategies to achieve a favorable perception. Various studies have been conducted earlier on these factors and their interrelationship, but limited research has been carried out to demonstrate the importance of each of these factors in relation to the other as perceived by the user. Moreover, the study quantifies factors in order of their importance.
- Keywords
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JEL Classification (Paper profile tab)G21, G29, L81
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References42
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Tables11
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Figures2
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- Figure 1. Consumer perceptions towards information security risk for public, private and foreign banks
- Figure 2. Weighted scores of consumer perceptions towards information security risk for public, private and foreign banks
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- Table 1. Saaty’s scale (1-9) for pairwise comparison
- Table 2. Random inconsistency indices for n = 10 (Saaty, 1980)
- Table 3. Pairwise comparison matrix of various aspects of security risk
- Table 4. Pairwise comparison matrix of various aspects of privacy
- Table 5. Pairwise comparison matrix of various aspects of security
- Table 6. Pairwise comparison matrix of various aspects of trust
- Table 7. Normalized weighted scores of various aspects of security risk
- Table 8. Normalized weighted scores of various aspects of privacy
- Table 9. Normalized weighted scores of various aspects of security
- Table 10. Normalized weighted scores of various aspects of trust
- Table 11. E-banking users’ perception for various types of banks based on weighted score of selected criteria
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Fintech in the eyes of Millennials and Generation Z (the financial behavior and Fintech perception)
Mohannad A. M. Abu Daqar ,
Samer Arqawi ,
Sharif Abu Karsh
doi: http://dx.doi.org/10.21511/bbs.15(3).2020.03
Banks and Bank Systems Volume 15, 2020 Issue #3 pp. 20-28 Views: 6424 Downloads: 2155 TO CITE АНОТАЦІЯThis study investigates the Millennials and Gen Z perception toward Fintech services, their usage intention, and their financial behavior. The study took place in the Palestinian context with a global comparison among these generations. The authors used the questionnaire-based technique to meet the study objective. West Bank respondents were selected for this purpose; the study instrument was distributed through different social media channels. The findings show that reliability/trust and ease of use are the main issues in using a financial service. Millennials are more aware (48%) of Fintech services than Gen Z (38%), which is different from the global view where Gen Z is the highest. The smartphone penetration rate is 100% among both generations, while the financial inclusion ratio in Palestine is around 36.4%; these clear indicators are the main Fintech drivers to promote Fintech services in Palestine, and these are global indicators for Fintech adoption intention. Both generations (84%) intend to use e-wallet services, Millennials (87%) and Gen Z is (70%) prefer using real-time services. Half of the respondents see that Fintech plays a complementary role with banks. The majority see that Fintech services are cheaper than bank services. Wealth management, and robot advisor services, and both generations are looking to acquire them in the long run. The authors revealed that 85% of respondents from both generations trust banks, so it is recommended that banks digitize their financial services to meet the customers’ needs, considering that 90% of respondents see that promotions are a key issue in adopting Fintech services. Promoting e-wallet services by banks is highly recommended due to the massive rivalry with Fintech parties.
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The role of content marketing in enhancing customer loyalty: an empirical study on private hospitals in Saudi Arabia
Ahmed Suhail Ajina
doi: http://dx.doi.org/10.21511/im.15(3).2019.06
Due to increasing competition in the private hospital sector in Saudi Arabia, the organizations need to adopt the new ways to foster the brand loyalty and repeated visits. In this context, content marketing may have pleasant effects on a business in terms of customer engagement, trust and loyalty. The present research attempts to investigate the multi-dimensional relationships among content marketing, loyalty, trust and customer engagement in the private hospital sector using primary data collected through a questionnaire from 400 randomly selected respondents. A simple random sampling technique is utilized to select the patients or their family members visiting the private hospital to have their perception regarding hypothesized variables. The findings indicate that content marketing has a positive impact on the factors like customer engagement, trust and loyalty. In comparison, content marketing is found more effective in persuading the loyalty of the customers in comparison of trust and loyalty. Further, the customers’ trust towards a brand has a strong positive relationship with the loyalty. Moreover, the positive effect of customer engagement on the trust has also been found. Based on the results, this study suggests that the private healthcare institutions should adopt a multi-channel content marketing approach to exploit its maximum benefit. Multiple social media platforms and popular healthcare blog sites should be chosen for an effective content marketing advertisement.
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Confidence in digital money: Are central banks more trusted than age is matter?
Viktor Koziuk 
doi: http://dx.doi.org/10.21511/imfi.18(1).2021.02
Investment Management and Financial Innovations Volume 18, 2021 Issue #1 pp. 12-32 Views: 1747 Downloads: 702 TO CITE АНОТАЦІЯThe virtual nature of digital money is fueling the conflict between usability, functionality and trust in the digital form. Institutional trust drivers should move forward in understanding the nature of confidence in digital money. Do central banks digital money (CBDC – central bank digital currency) and private cryptocurrencies demonstrate the same or different trust patterns? The paper used the general regression method to discover the relationship between trust in different forms of digital money and selected variables that may generate this trust. Simple empirical tests were sufficient to find the fundamental importance of age as a confidence driver relevant to CBDC and cryptocurrencies. It is found that traditional factors associated with the inflation history and quality of monetary order (central banks independence and rule of law) do not play a role in the case of CBDC, but are important in the case of cryptocurrencies. Structural features (like FinTech development or social trust) that should support trust in digital money are not found to be important. Societies with larger fraction of younger generations demonstrate higher confidence in centralized and decentralized forms of digital money. This challenges the traditional approach to money and calls into question the future role of monetary stability institutions in the digital age. Digitalization is perceived as an improvement in welfare only when fiat money institutions become fragile. The efficiency and credibility of central banks are not a bonus to confidence in CBDC. This is a challenge for the institutional design of the future digital-based monetary order.
