Movie-related Korean Wave and intention to visit: The role of country image as a mediating factor
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Received April 5, 2024;Accepted June 20, 2024;Published June 28, 2024
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Author(s)Link to ORCID Index: https://orcid.org/0000-0001-9084-8379Link to ORCID Index: https://orcid.org/0000-0002-7339-0551
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DOIhttp://dx.doi.org/10.21511/im.20(2).2024.23
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Article InfoVolume 20 2024, Issue #2, pp. 281-295
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The Korean Wave, also known as Hallyu, is a phenomenon of globalization of South Korean culture that has influenced many aspects of life in various countries. Indonesia is a country affected by the Korean Wave due to globalization through the media. This paper aims to analyze the impacts of four detailed movie-related Korean Wave variables (visual, vocal, celebrity, and language) on intention to visit South Korea, with country image as a mediating variable. The research sample consisted of 302 fans and non-fans of the Korean Wave who either experienced or were interested in Korean Wave cultural contents. Data were collected from September to October 2023. The results were analyzed using the Partial Least Squared Structural Equation Model (PLS-SEM). The results confirm that four Korean Wave traits positively affect Indonesian tourists’ desire to travel to Korea. Improving the movie quality, including visuals, voice, celebrity, and language, might motivate Indonesian tourists to visit Korea. Likewise, the country’s image is positively and significantly influenced by each of the four Korean Wave variables. The findings were statistically significant at 5% significance level. Moreover, the study discovered that the perception of the country considerably affected the desire to travel and served as a go-between for the effects of film visuals, celebrity presence, and language on the decision to visit.
- Keywords
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JEL Classification (Paper profile tab)M21, M31, L82
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References86
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Tables11
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Figures2
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- Figure 1. Conceptual framework of the study
- Figure 2. Path analysis of structural model
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- Table 1. Construct of variables, items, and sources
- Table 2. Respondent profile
- Table 3. Outer Loading, Cronbach’s alpha, Composite Reliability, Average Variable Extracted
- Table 4. Fornell-Larcker criteria
- Table 5. Heterotrait-Monotrait ratio of correlations
- Table 6. Multicollinearity check
- Table 7. Results for hypotheses testing of the direct effect
- Table 8. R-squared and Q-squared of the structural model
- Table 9. Goodness of fit result under SRMR measure
- Table 10. Results of hypotheses testing on mediating effects
- Table 11. Summary of thehypotheses results
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Conceptualization
Suyanto Suyanto, Melisa Melisa, Olivia Tanaya
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Formal Analysis
Suyanto Suyanto, Melisa Melisa, Olivia Tanaya
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Funding acquisition
Suyanto Suyanto
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Investigation
Suyanto Suyanto, Melisa Melisa, Olivia Tanaya
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Methodology
Suyanto Suyanto, Melisa Melisa
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Project administration
Suyanto Suyanto
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Supervision
Suyanto Suyanto, Olivia Tanaya
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Validation
Suyanto Suyanto, Olivia Tanaya
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Writing – original draft
Suyanto Suyanto, Melisa Melisa, Olivia Tanaya
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Writing – review & editing
Suyanto Suyanto, Melisa Melisa, Olivia Tanaya
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Data curation
Melisa Melisa
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Resources
Melisa Melisa
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Conceptualization
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Perceived health risk, online retail ethics, and consumer behavior within online shopping during the COVID-19 pandemic
Yuniarti Fihartini , Arief Helmi , Meydia Hassan , Yevis Marty Oesman doi: http://dx.doi.org/10.21511/im.17(3).2021.02Innovative Marketing Volume 17, 2021 Issue #3 pp. 17-29 Views: 4519 Downloads: 1730 TO CITE АНОТАЦІЯThe risk of virus contracting during the COVID-19 pandemic has changed consumer preference for online shopping to meet their daily needs than shopping in brick-and-mortar stores. Online shopping presents a different environment, atmosphere, and experience. The possibility of ethical violations is higher during online than face-to-face transactions. Therefore, this study was conducted to investigate the influence of perceived health risk and customer perception of online retail ethics on consumer online shopping behavior during the COVID-19 pandemic, involving seven variables, namely perceived health risk, security, privacy, non-deception, reliability fulfillment, service recovery, and online shopping behavior. The data were collected through an online survey by employing the purposive sampling technique to a consumer who has shopped online during the COVID-19 pandemic in Indonesia. 315 valid responses were obtained and analyzed through quantitative method using SEM-Amos. The results showed that perceived health risk and four variables of online retail ethics including security, privacy, reliability fulfillment, and service recovery affected online shopping behavior. Meanwhile, non-deception was found to have an insignificant effect. The coefficient value proved perceived health risk to be more dominant in influencing online shopping behavior than the variables of online retail ethics. Thus, consumers pay more concern for their health during online shopping. However, positive consumer perceptions of the behavior of online retail websites in providing services also can encourage consumers to shop online during this pandemic.
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Current trends in global demographic processes
Sergii Sardak , Maxim Korneyev , Vladimir Dzhyndzhoian , Tatyana Fedotova , Olha Tryfonova doi: http://dx.doi.org/10.21511/ppm.16(1).2018.05Problems and Perspectives in Management Volume 16, 2018 Issue #1 pp. 48-57 Views: 3678 Downloads: 1068 TO CITE АНОТАЦІЯCurrent local and national demographic trends have deepened the existing and formed new global demographic processes that have received a new historical reasoning that requires deep scientific research taking into account the influence of the multifactorial global dimension of the modern society development.
The purpose of the article is to study the development of global demographic processes and to define the causes of their occurrence, manifestations, implications and prospects for implementation in the first half of the 21st century.
The authors have identified and characterized four global demographic processes, namely population growth, migration, increase of tourism, and change in population structure. It is projected that in the 30’s of the 21st century, the number and growth rates of the world population will reach the objective growth and these dynamics over the next two decades will begin to change in the direction of reducing the growth rates, which will lead to gradual stabilization, and eventually reduce the size of the world population. By the middle of the 21st century, one can observe the preservation of the growth rates of international and domestic migration, the growth of international migration flows from the South to the North and from the East to the West, the strengthening of new economically developed centers of gravity (Canada, Australia and New Zealand), the increase in migration of rural population to cities, as well as urbanization and activation of the metropolises development. The share of international tourists in comparison with the world population will be constantly increasing, and the annual growth rate of the number of international tourists will significantly depend on the world economy and may vary at the several percent level. Permanent change will occur in the age, religious-cultural and socio-economic structure of the population. -
Human resource management in promoting innovation and organizational performance
I Gede Riana , Gede Suparna , I Gusti Made Suwandana , Sebastian Kot , Ismi Rajiani doi: http://dx.doi.org/10.21511/ppm.18(1).2020.10Problems and Perspectives in Management Volume 18, 2020 Issue #1 pp. 107-118 Views: 3558 Downloads: 851 TO CITE АНОТАЦІЯHuman resource management (HRM) is one of the elements enabling an organization to remain competitive in turbulence conditions. The effective practice of HRM makes competent and innovative employees contributing to the achievement of organizational objectives. This study aims to analyze HRM practices in creating innovation and organizational performance. The questionnaire was used to measure the respondents’ perceptions of variables used by a Likert scale. A survey of 126 manager samples and middle managers at export-oriented short and medium enterprises (SMEs) in Bali, Indonesia, was conducted to test the model. The analysis has shown that the proposed model was proven to be compliant with the research hypotheses. HRM significantly affects organizational performance and innovation, and it was found out that innovation can improve organizational performance. However, in the process of simultaneous testing, it was found out that innovation cannot improve organizational performance. The lack of attention to investments in human resources became one of the barriers to SMEs in creating innovation.