Integrating brand and marketing perspectives in M&A

Published December 22, 2012
Author(s)
Florian Andreas Bauer ,

Link to ORCID Index: https://orcid.org/0000-0002-3132-4388

Kurt Matzler
, Claudia Wille
Article Info
Volume 10 2012, Issue #4
TO CITE

727 Views
261 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Problems and Perspectives in Management

Problems and Perspectives in Management

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept