Integrating brand and marketing perspectives in M&A

Published December 22, 2012
Author(s)
Florian Andreas Bauer ,

Link to ORCID Index: https://orcid.org/0000-0002-3132-4388

Kurt Matzler
, Claudia Wille
Article Info
Volume 10 2012, Issue #4
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Problems and Perspectives in Management

Problems and Perspectives in Management

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