Implementation of strategic analysis methods to choose a development strategy for the enterprise’s foreign economic activity
-
Author(s)Galyna AzarenkovaLink to ORCID Index: https://orcid.org/0000-0003-0101-2989
,
Olena GolovkoLink to ORCID Index: https://orcid.org/0000-0001-6502-4562
,
Kateryna OryekhovaLink to ORCID Index: https://orcid.org/0000-0003-0214-2750
,
Sergii YavorskyLink to ORCID Index: https://orcid.org/0000-0003-3561-0143
-
DOIhttps://doi.org/10.21511/gg.03(1).2020.01
-
Article InfoVolume 3 2019–2020, Issue #1, pp. 1-11
- Cited by
- 1114 Views
-
168 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
The article considers stages and methods of strategic management of the enterprise’s foreign economic activity. PEST analysis, SWOT analysis and SPACE analysis of foreign economic activity are used on the basis of a particular enterprise. PEST analysis has highlighted political and legal, economic, social and technological factors influencing the foreign economic activity of the analyzed enterprise. SWOT analysis has allowed identifying strengths, weaknesses, opportunities and threats of the enterprise. SPACE analysis has revealed that in the absence of growth in the services market, the use of a strategy for the enterprise diversification is acceptable. This strategy involves the creation and development of new services. Therefore, it is necessary to constantly monitor the activity of the enterprise in the international economic environment.
- Keywords
-
JEL Classification (Paper profile tab)F41, M20
-
References26
-
Tables7
-
Figures2
-
- Figure 1. Types of strategies for the enterprise FEA development
- Figure 2. Stages of modeling and implementing the enterprise FEA development strategy
-
- Table 1. Methods of strategic analysis of the enterprise’s foreign economic activity
- Table 2. Sigma Software development history
- Table 3. PEST analysis matrix for Sigma Software
- Table 4. Sigma Software opportunity matrix in the international market
- Table 5. Sigma Software threat matrix
- Table 6. SWOT analysis matrix for Sigma Software
- Table 7. The results of estimation of Sigma Software economic activity in the international market using the SPACE method
-
- Alkema, V. H., & Kachur, O. L. (2017). Lohistychna stratehiia pidpryiemstva ta alhorytm yii realizatsii [Logistic strategy of an enterprise and algorithm for its implementation]. Vcheni zapysky universytetu KROK. Seriia: Ekonomika – Scholarly notes from KROK University. Series: Economics, 46, 101-112. (In Ukrainian).
- Berenda, N. I., Nikolaienko, S. M., & Tatsiienko, N. V. (2018). Konkurentospromozhnist pidpryiemstva i stratehiia yii pidvyshchennia [Competitiveness of an enterprise and strategy of its improvement]. Derzhava ta rehiony. Seriia: Ekonomika ta pidpryiemnytstvo – State and regions. Series: Economics and Entrepreneurship, 1, 40-45. (In Ukrainian).
- Brytvienko, A. C. (2018). Marketynhova stratehiia pozytsiiuvannia pidpryiemstva na rynku lohistychnykh posluh [Marketing strategy of positioning the company in the logistic market]. Visnyk Berdianskoho universytetu menedzhmentu i biznesu – Bulletin of Berdiansk University of Management and Business, 2, 23-27. (In Ukrainian).
- Cherep, A. V., & Mozhaiska, K. O. (2017). Stratehiia zovnishnioekonomichnoi diialnosti Ukrainy v umovakh yevrointehratsii [The strategy of Ukraine’s foreign economic activity in the context of European integration]. Derzhava ta rehiony. Seriia: Ekonomika ta pidpryiemnytstvo – State and regoind. Series: Economics and Entrepreneurship, 1, 17-20. (In Ukrainian).
- Diachkov, D. V., & Kotenko, R. V. (2016). Osoblyvosti metodychnoho instrumentariiu stratehichnoho analizu zovnishnioekonomichnoi diialnosti pidpryiemstva [Features of the methodological toolkit for strategic analysis of foreign economic activity of an enterprise]. Ekonomika. Upravlinnia. Innovatsii. Seriia: Ekonomichni nauky – Economics. Management. Innovations. Series: Economic Sciences, 1. (In Ukrainian).
- Druchek, K. S., & Shvedun, V. O. (2017). Otsinka ryzykiv zovnishnio-ekonomichnoi diialnosti promyslovoho pidpryiemstva u derzhavnomu upravlinni [risk assessment of foreign economic activity of an industrial enterprise in public administration]. Visnyk Natsionalnoho universytetu tsyvilnoho zakhystu Ukrainy. Seriia: Derzhavne upravlinnia – Bulletin of the National University of Civil Defence of Ukraine. Series: Public Administration, 2, 106-115. (In Ukrainian).
- Dubas, Ya. Yu. (2018). Tsinova stratehiia pidpryiemstva [Enterprise pricing strategy]. Mizhnarodnyi naukovyi zhurnal Internauka – International Scientific Journal Internauka, 3(2), 47-49. (In Ukrainian).
- Gumusluoglu, L., & Acur, N. (2016, June). Fit Among Business Strategy, Strategy Formally, and Dynamic Capability Development in New Product Development. European Management Review, 13(2), 107-123.
- Knyshek, O. O. (2017). Oblikovo-infirmatsiine zabezpechennia analizu ta kontroliu zovnishnoiekonomichnoi diialnosti pidpryiemstva na osnovi finansovoi taupravlinskoi zvitnosti [Accounting and information support of the analysis and control of foreign economic activity of an enterprise on the basis of financial and management reporting]. Visnyk Berdianskoho universytetu menedzhmentu i biznesu – Bulletin of Berdiansk University of Management and Business, 2, 105-109. (In Ukrainian).
- Knyshek, O. O., & Tarasenko, Yu. O. (2018). Finansovyi analiz diialnosti pidpryiemstva v umovakh ekonomichnoi nestabilnosti [Financial analysis of enterprise activity under economic instability]. Ekonomichnyi prostir – Economic Space, 139, 171-181. (In Ukrainian).
- Kolomitseva, O. V., & Opalenko, A. M. (2018). Stratehiia dyversyfikatsii vyrobnytstva yak instrument innovatsiinoho rozvytku pidpryiemstva [Production diversification strategy as a tool for innovative development of an enterprise]. Zbirnyk naukovykh prats Cherkaskoho derzhavnoho tekhnolohichnoho universutetu. Seriia: Ekonomichni nauky – Collection of research papers of Cherkasy State Technological University. Series: Economic Sciences, 50, 102-114. (In Ukrainian).
- Kukhlenko, O. V., & Prokopiv, V. P. (2017). Planuvannia zovnishnoiekonomichnoi diialnosti pidpryiemstva v umovakh hlobalizatsii ekonomiky [Planni9ng of foreign economic activity of an enterprise under globalization of economy]. Mizhnarodnyi naukovyi zhurnal Internauka – International Scientific Journal Internauka, 15(2), 36-41. (In Ukrainian).
- Kvitka, A. V., & Kornieva, D. V. (2018). Stratehiia vyvodu produktsii pidpryiemstba na rynky Yevropeiskoho soiuzu [The strategy of introducing the enterprise’s products to the market]. Sotsialna ekonomika – Social Economics, 56, 137-150. (In Ukrainian).
- Moreno-Benito, M., Frankl, K., Espuña, A., & Marquardt, W. (2016, November). A modeling strategy for integrated batch process development based on mixed-logic dynamic optimization. Computers and Chemical Engineering, 94, 287-311.
- Perehonchuk, N. P. (2017). Stratehiia upravlinnia personalom subiekta zovnishnioekonomichnoi diialnosti [The strategy of personnel management in the foreign economic activity entity]. Ekonomika. Finansy. Pravo – Economics. Finance. Law, 3(1), 44-49. (In Ukrainian).
- Piuro, B. I., & Shirinian, L. V. (2018). Stratehiia upravlinnia aktyvamy pidpryiemstva [Enterprise asset management strategy]. Vcheni zapysky Tavriiskoho universytetu imeni V. I. Vernadskoho. Seriia: Ekonomika i upravlinnia – Scholarly notes from V. I. Vernadsky Taurida National University. Series: Economics and Management, 29(6), 78-82. (In Ukrainian).
- Poliakova, Ya. O., & Baskovych, D. V. (2017). Kryterii vyboru bazovykh stratehii zovnishnoiekonomichnoi diialnosti pidpryiemstva [Criteria for choosing basic strategies of foreign economic activity of an enterprise]. Biznes Inform – Business Inform, 10, 80-84. (In Ukrainian).
- Saukh, I. (2017). Finansovyi potentsial pidpryiemstva yak obiekt stratehichnoho analizu [Financial potential of an enterprise as an object of strategic analysis]. Ekonomichnyi chasopys Skhidnoievropeiskoho natsionalnoho universytetu imeni Lesi Ukrainky – Economic Journal of Lesya Ukrainka Eastern European National University, 1, 132-140. (In Ukrainian).
- Sigma Software. (n. d.). Official web-resource.
- Skrynkovskyi, R. M. (2017). Diahnostyka faktoriv vplyvu na eksportnu diialnist pidpryiemstva [Diagnosis of factors affecting the export activity of an enterprise]. Problemy ekonomiky – Problems of Economy, 3, 220-226. (In Ukrainian).
- Skrynkovskyi, R. M., Vizniak, Yu. Ya., Protseviat, O. S., & Koropetskyi, O. O. (2017). Diahnostyka systemy strakhuvannia u sferi zovnishnioekonomichnoi diialnosti pidpryiemstva [Diagnosis of the insurance system in foreign economic activity of an enterprise]. Biznes Inform – Business Inform, 2, 55-59. (In Ukrainian).
- Uzhva, A. M., & Chekina, A. V. (2018). Orhanizatsiina stratehiia ta struktura upravlinnia zovnishnioekonomichnoi diialnosti v umovakh intehratsii [Organizational strategy and structure for managing foreign economic activity under integration]. Naukovyi visnyk Mykolaivskoho natsionalnoho universytetu imeni V. O. Sukhomlynskoho. Seriia: Ekonomichni nauky – Scientific Bulletin of Mykolaiv V. O. Sukhomlynskyi National University. Series: Economic Sciences, 1, 39-43. (In Ukrainian).
- Vakulchyk, O. M., Protasova, Ye. V., & Nechaieva, A. A. (2019). Finansovyi rezultat pidpryiemstva: ekonomichna sutnist, osoblyvosti vyznachennia ta analizu [Financial result of an enterprise: economic essence, features of definition and analysis]. Biznes-navihator – Business-navigator, 1, 162-168. (In Ukrainian).
- Verbivska, L. V., & Suduk, I. V. (2017). Stratehiia zabezpechennia konkurentospromozhnosti pidpryiemstva ta osnovni pryntsypy yii formuvannia [The strategy of ensuring the enterprise’s competitiveness and the basic principles of its formation]. Molodyi vchenyi – Young Scientist, 10, 827-833. (In Ukrainian).
- Walczyk, A. (2016). Formulation of the cluster development strategy – selected aspects. Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 439, 344-361.
- Zeps, A., & Ribickis, L. (2015, December). Strategy Development and Implementation – Process and Factors Influencing the Result: Case Study of Latvian Organizations. 20th International Scientific Conference «Economics and Management 2015 (ICEM-2015). Procedia – Social and Behavioral Sciences, 931-937.
-
United territorial communities in Ukraine in the context of fiscal decentralization
Alina Korbutiak ,
Zhanna Lysenko ,
Nataliya Sokrovolska ,
Artur Oleksyn ,
Eduard Yurii
doi: http://dx.doi.org/10.21511/ppm.17(2).2019.16
Problems and Perspectives in Management Volume 17, 2019 Issue #2 pp. 217-227 Views: 2215 Downloads: 206 TO CITE АНОТАЦІЯSince the beginning of the administrative and territorial reform in Ukraine, the financial decentralization process has been intensified. It aims at optimizing the budgetary resource redistribution in order to make communities financially independent. This significantly increases the financial capacity for self-organization and self-development of a united territorial community, which determines the need to apply valuation methods to increase the territory’s investment attractiveness.
The article outlines the peculiarities of the united territorial communities (UTCs) management under fiscal decentralization, taking into account the need to apply current methods of value-oriented management. At the same time, the use of SWOT analysis as one of the methods of value-oriented management made it possible to evaluate the efficiency and attractiveness of UTCs under decentralization. The financial activity of 665 UTCs was analyzed and the model for managing the united territorial community was created. It is emphasized that the modern understanding of financial support for united territorial communities remains unresolved today, and the expediency to introduce changes in the UTC, which envisage using the subsidiarity principles, is not justified.
The key directions for managing the UTCs are identified. This refers to communities that began their activities and already faced the first challenges: management of available resources, provision of needs and sustainable development of the community, changes in the ratio of their income and expenditure components, increase in the budget income per capita.
It is recommended to focus on tools of value-oriented management in the united territorial communities in order to attract investors and increase the financial capacity of local authorities. -
Conceptual approaches to the formation of regional food security strategy in the context of sustainable development
Marianna Stehnei ,
Inna Irtyshcheva ,
Yevheniia Boiko ,
Lida Rogatina ,
Ksenya Khaustova
doi: http://dx.doi.org/10.21511/ppm.16(4).2018.04
Problems and Perspectives in Management Volume 16, 2018 Issue #4 pp. 42-50 Views: 1602 Downloads: 213 TO CITE АНОТАЦІЯThe food safety of the region is a fundamental foundation of the country’s economic security and one of the most important prerequisites for sustainable development. Unfortunately, the problems of ensuring food security of the regions of Ukraine are not only resolved, but also ultimately aggravated, which negatively affects the quality of life of the population and the development of human potential. An important step in solving the problem of physical and economic food availability to all population is developing a regional food safety strategy. In this regard, the purpose of the article is to develop methodological tools for modeling the region’s food security strategy taking into account the peculiarities of its development and existing production and resource potential. The authors explained the concept of “food security strategy”, “food safety potential of the region” and methods for assessing its main components. The author’s model of the food security strategy creation was developed and implemented on the example of the Ukrainian Black Sea region. This model can be used to monitor the situation with food provision, to model the impact on the state of the food supply of individual strategic decisions and to determine the causes of deviations and growth reserves in any region irrespective of its size or administrative status.
-
Foresight technologies in financial provision of small business in Ukraine
Sergiy Frolov ,
Victoria Strilec ,
Ievgen Balatskyi
doi: http://dx.doi.org/10.21511/ppm.15(1-1).2017.07
Problems and Perspectives in Management Volume 15, 2017 Issue #1 (cont.) pp. 200-209 Views: 1390 Downloads: 291 TO CITE АНОТАЦІЯThe problems of formation of small business in Ukraine are caused by insufficient financial provision, ineffective mechanism of taxation and unsustainable state regulatory policies. The aim of the paper is analyze financial provision of small businesses and substantiation of its improvement scenarios with the use of foresight instruments. The paper evaluates the criteria of financial provision of small businesses. It offers the organizational mechanism of financial provision of small business. It also assesses the system of relations “state-small businesses” in the formation of financial provision of companies and identifies the main obstacles for the realization of small business potential. The use of foresight technologies in building scenarios for the formation of financial provision of small businesses is proposed. Stages and methods of systemic foresight are considered. The conclusion is made that financial provision of small business in Ukraine should be focused not only on changes in the legislation, but also on the improvement of state support of small businesses and expansion of the relationship “state-small businesses”.
