Green perceived value and green product purchase intention of Gen Z consumers: Moderating role of environmental concern
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Received September 11, 2023;Accepted October 11, 2023;Published October 23, 2023
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Author(s)Link to ORCID Index: https://orcid.org/0000-0003-0691-8595Link to ORCID Index: https://orcid.org/0000-0002-2203-9470Link to ORCID Index: https://orcid.org/0000-0002-6309-4484Link to ORCID Index: https://orcid.org/0000-0003-1822-3096Link to ORCID Index: https://orcid.org/0000-0002-0850-9747
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DOIhttp://dx.doi.org/10.21511/ee.14(2).2023.07
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Article InfoVolume 14 2023, Issue #2, pp. 87-102
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Cited by4 articlesJournal title: Cogent Business & ManagementArticle title: Antecedents of consumers’ green product purchase intention: an insight from EthiopiaDOI: 10.1080/23311975.2024.2361865Volume: 11 / Issue: 1 / First page: / Year: 2024Contributors: Yebcha Fenta, Manjit Singh, Raj Kumar GautamJournal title: Risk Governance and Control: Financial Markets and InstitutionsArticle title: COVID-19 pandemic and cash holding in consumer goods sector: International evidenceDOI: 10.22495/rgcv14i1p10Volume: 14 / Issue: 1 / First page: 138 / Year: 2024Contributors: Irwansyah Irwansyah, Muhammad Iqbal Pribadi, Ahmad Roy, Dharma Yanti, Yanzil Azizil Yudaruddin, Rizky YudaruddinJournal title: SustainabilityArticle title: Behavioral Intention to Purchase Sustainable Food: Generation Z’s PerspectiveDOI: 10.3390/su16177284Volume: 16 / Issue: 17 / First page: 7284 / Year: 2024Contributors: Dominika Jakubowska, Aneta Zofia Dąbrowska, Bogdan Pachołek, Sylwia SadyJournal title: Revista de Gestão Social e AmbientalArticle title: Antecedents of Destination Image and Revisitation Intentions Post COVID-19: a Study in IndonesiaDOI: 10.24857/rgsa.v18n7-151Volume: 18 / Issue: 7 / First page: e07672 / Year: 2024Contributors: Radityo Suksmaneng Daru, Syarifah Hudaya, Irsan Trichayadinata, Sugeng Hariyadi
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The primary objective of this study is to examine the connection between Generation Z Indonesian consumers’ perceptions of value for green products and their purchase intentions, with a supplementary investigation into how environmental concerns moderate the influence of perceived green value on their intention to purchase green products. Between June and December 2021, a probability sampling technique, specifically stratified random sampling, was used to select a sample of 543 Indonesian Generation Z consumers. The data were analyzed using a variance-based method, namely partial least squares, within the context of structural equation modeling. The analysis reveals that functional value, conditional value, and environmental concern significantly and positively affect the intention to purchase green products. This indicates that Generation Z consumers are more inclined to choose green products when they perceive them to have good functional value, when specific conditions or requirements support the purchase, and when they have a high environmental concern. Moreover, environmental concern moderates the effect of social value on the intention to purchase green products. This suggests that more environmentally conscious consumers are more likely to be influenced by social value benefits when deciding to buy green products, highlighting the complex interplay between environmental and social motivations in shaping consumer behavior towards sustainability.
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JEL Classification (Paper profile tab)E21, M10, I12, O13
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References72
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Tables6
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Figures2
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- Figure 1. Conceptual framework
- Figure 2. Results of conceptual framework
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- Table 1. Sample demographics
- Table 2. Measurement items
- Table 3. Validity and reliability results
- Table 4. Measurement model and discriminant validity
- Table 5. R-square
- Table 6. Results of hypotheses testing
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Conceptualization
Syarifah Hudayah, Rizky Yudaruddin
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Funding acquisition
Syarifah Hudayah, Rizky Yudaruddin
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Investigation
Syarifah Hudayah, Rizky Yudaruddin
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Project administration
Syarifah Hudayah, Melda Aulia Ramadhani, Kezia Arum Sary
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Supervision
Syarifah Hudayah, Rizky Yudaruddin
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Validation
Syarifah Hudayah
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Writing – review & editing
Syarifah Hudayah, Rizky Yudaruddin
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Data curation
Melda Aulia Ramadhani, Kezia Arum Sary, Sugeng Raharjo
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Formal Analysis
Melda Aulia Ramadhani, Kezia Arum Sary, Sugeng Raharjo
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Methodology
Melda Aulia Ramadhani, Kezia Arum Sary, Sugeng Raharjo, Rizky Yudaruddin
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Software
Melda Aulia Ramadhani, Kezia Arum Sary, Sugeng Raharjo
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Visualization
Melda Aulia Ramadhani, Kezia Arum Sary, Sugeng Raharjo
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Writing – original draft
Melda Aulia Ramadhani, Kezia Arum Sary, Sugeng Raharjo
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Resources
Sugeng Raharjo, Rizky Yudaruddin
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Conceptualization
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Financial sustainability management of the insurance company: case of Ukraine
Ruslana Pikus , Nataliia Prykaziuk , Mariia Balytska doi: http://dx.doi.org/10.21511/imfi.15(4).2018.18Investment Management and Financial Innovations Volume 15, 2018 Issue #4 pp. 219-228 Views: 3535 Downloads: 299 TO CITE АНОТАЦІЯIn the current conditions of the Ukrainian economy, which is characterized by crisis phenomena and frequent changes in legislation, the insurance organizations are facing a number of difficulties in maintaining their financial sustainability. Moreover, these processes take place under the increased requirements for solvency of insurers. However, a significant part of domestic insurance companies is financially unstable, which is conditioned not only by the lack of funds, but also by the low level of management. This situation hinders the further development of the insurance market in Ukraine and has a negative impact on all areas of the domestic financial system and prevents it from successful integration into the European financial field. In order to address this problem, it is necessary to distinguish the key groups of risks that affect the financial sustainability of insurance organizations, among which there are the following: insurance, strategic, market risk, risk of inefficient capital structure, risk of limiting the insurance company’s liquidity, tax risk, investment risk, operational risk, the risk of ineffective organizational structure of the enterprise, and information risk. It should be noted that under conditions of changing environment, the impact of these risks only increases, and therefore the task of minimizing the impact of these risks on the activities of insurance companies is highly important. Accordingly, the authors of the article proposed a four-stage strategy to manage the financial sustainability of the insurance company, the purpose of which is to identify the risks of limiting the insurer’s financial sustainability, their qualitative and quantitative assessment, as well as the development and implementation of appropriate measures to minimize and eliminate unacceptable consequences.
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The risk management practices in the manufacturing SMEs in Cape Town
Clinton Mbuyiselo Sifumba , Kevin Boitshoko Mothibi , Anthony Ezeonwuka , Siphesande Qeke , Mamorena Lucia Matsoso doi: http://dx.doi.org/10.21511/ppm.15(2-2).2017.08Problems and Perspectives in Management Volume 15, 2017 Issue #2 (cont. 2) pp. 386-403 Views: 3391 Downloads: 536 TO CITE АНОТАЦІЯRisk management is one of the prominent issues which are pivotal to the success of a business and may adversely affect profitability if not properly practised. Therefore, the main objective of this paper was to determine risk management practices in manufacturing SMEs in Cape Town. The research conducted was quantitative in nature and constituted the collection of data from 74 SME leaders, all of whom had to adhere to a list of strict delineation criteria. All data collected were thoroughly analyzed through means of descriptive statistics. From the findings made, it is clear that SMEs in the manufacturing sector do in fact understand risk management initiatives applicable to ‘manage’ their respective businesses towards sustainability, but not to a large extent. It was found that respondents are unaware of the elements which make risk management effective, which ultimately aids to the development of problems for SMEs. All employees, managers and owners must coordinate their efforts together to identify and manage organizational risks within their ambit to obtain total risk coverage, as well as provide assurance that these risks are effectively managed from a coordinated approach. Further studies may be carried out to identify measures that can be taken to improve the effectiveness of risk management practices in SMEs.
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Green product buying intentions among young consumers: extending the application of theory of planned behavior
Andhy Setyawan , Noermijati Noermijati , Sunaryo Sunaryo , Siti Aisjah doi: http://dx.doi.org/10.21511/ppm.16(2).2018.13Problems and Perspectives in Management Volume 16, 2018 Issue #2 pp. 145-154 Views: 3262 Downloads: 1093 TO CITE АНОТАЦІЯThis research reveals the factors explaining the purchase intention toward green products among young consumers. Young consumers are beginner consumers who are going to play an important role to take a responsibility in preserving the environment. Theory of Planned Behavior (TPB) is selected as the main theoretical framework in this research alongside some other variables (environmental concern, environmental knowledge, and willingness to pay), which are added in the research model to expand TPB application. Three hundred and twenty-six respondents were interviewed through a survey and the data are analyzed using Structural Equation Modeling (SEM).
The findings illustrated that not every explanatory variable influenced the purchase intention toward green products among young consumers. Environmental concern and attitude did not influence the purchase intention toward green products among young consumers.